Ready-to-Drink (RTD) Coffee
In 2022, the Super Coffee brand wanted to expand beyond its direct-to-consumer subscription model and drive trial with new buyers from the ready-to-drink coffee retail aisle and beyond. As a low-sugar alternative in this category, they needed a marketing partner who could find and reach healthier shopper segments underserved by competitors — and activate across different media channels. Catalina could do all that (and more) … so we began brewing an optimized omni strategy!
|Impressions Delivered||Households Reached|
Using exclusive, real-time purchase insights and shopping behaviors, Catalina identified Super Coffee’s most viable new buyers to serve them with a mix of different media, including CTV ads, digital ads, and in-store print promotions. We didn’t stop there. Catalina built an in-flight optimization plan allowing spend to be reprioritized toward audiences driving lower-cost conversion. And all brand buyers received trade-up promotions to build consumption and loyalty throughout the campaign.
Catalina’s in-flight measurement validated that shoppers who avoid sugar and seek protein would deliver the best brand performance. In turn, we optimized the campaign and helped Super Coffee drive brew-ti-ful results!
After Media Exposure
and Counting as
New Buyers Repurchase