The Catalina and Cadent partnership matches real-time shopper insights from 109M U.S. households to viewing behaviors across 250M active TV device IDs and 300M home IP addresses. With our 99% HH match rate, you reach your desired CTV target more effectively.
For traditional linear TV, we define strategic targets and rank different networks and dayparts to identify the best placement.
Either way, you’re getting the most reliable, broad-reach, targeted TV.
Our TV audiences start with purchase data from nearly 250M shopper cards as recent as 2 days ago so that you are keeping up with the latest shifts in the market. We enhance it with:
- 400K Product Ingredient and Label Details
- 3M+ Receipt Scan Panel for an all-outlet view
- HH Demographics and Media Behaviors
Work with Catalina for a fully managed TV campaign or access Catalina TV Audiences through most preferred DSPs and TV platforms.
Invest wisely by reaching only those TV viewers – whether it’s CTV / OTT, High-Indexing Linear, or Set-Top Box Addressable – who are most likely to buy.
See even more impact when you activate a multichannel marketing campaign that sequences your customers’ engagement across TV, digital, and in-store.
With Catalina you’re getting the fastest, most granular attribution measurement in the industry.
We go beyond reach and impressions to deliver actionable performance results & insights helping you understand the incremental return on your TV advertising spend and how well it performed with other media.
And we measure CTV attribution in real time, seeing how ad creative and audiences perform relative to each other, so you can optimize in-flight for conversions.
We can help.