What Catalina Offers

As the media landscape evolves and TV transitions to a more digital environment, leverage our targeting, activation, and measurement capabilities for your broader media strategy to help you convert shoppers into buyers.

TV Media
Planning

Household-Level Insights

TV Audience
Targeting

Precise, Hard-to-Reach Audiences

TV Marketing
Activation

Agnostic Delivery for Flexibility

TV
Measurement

Impact Across More Channels

Tune In to Household Level Insights

The Catalina and Cadent partnership matches real-time shopper insights from 109M U.S. households to viewing behaviors across 250M active TV device IDs and 300M home IP addresses. With our 99% HH match rate, you reach your desired CTV target more effectively.

For traditional linear TV, we define strategic targets and rank different networks and dayparts to identify the best placement.

Either way, you’re getting the most reliable, broad-reach, targeted TV.

Precise Targets to Improve Your ROAS

Our TV audiences start with purchase data from nearly 250M shopper cards as recent as 2 days ago so that you are keeping up with the latest shifts in the market. We enhance it with:

  • 400K Product Ingredient and Label Details
  • 3M+ Receipt Scan Panel for an all-outlet view
  • HH Demographics and Media Behaviors

Work with Catalina for a fully managed TV campaign or access Catalina TV Audiences through most preferred DSPs and TV platforms.

Reach Your Consumer No Matter Where They Are

Invest wisely by reaching only those TV viewers – whether it’s CTV / OTT, High-Indexing Linear, or Set-Top Box Addressable – who are most likely to buy.

See even more impact when you activate a multichannel marketing campaign that sequences your customers’ engagement across TV, digital, and in-store.

Justify Your Media by Understanding Its Sales Impact

With Catalina you’re getting the fastest, most granular attribution measurement in the industry.

We go beyond reach and impressions to deliver actionable performance results & insights helping you understand the incremental return on your TV advertising spend and how well it performed with other media.

And we measure CTV attribution in real time, seeing how ad creative and audiences perform relative to each other, so you can optimize in-flight for conversions.

Check out how Catalina leveraged Connected TV to help a popular frozen food brand see $1.63 incremental ROAS.
Still not sure which Advanced TV solution is right for you?

We can help.
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