For more than 35 years, Catalina has been turning shoppers into buyers and buyers into fans. Of course, our methods have changed over the years.
Transforming data into insights, and insights into action through a seamless consumer experience that drives results.
On a boat trip to Catalina Island in 1983, our founders conceived an efficient electronic alternative to wasteful mass-reach coupons: using grocery store scanners to distribute targeted coupons.
This single solution, the Checkout Coupon, would transform the retail landscape, driving lift and loyalty for the world’s leading CPG retailers and brands.
But we weren’t done revolutionizing CPG marketing yet.
With this unique value proposition, Catalina built a world-class roster of of retailers and brands. With that came unprecedented growth and international expansion throughout the 1990s and 2000s.
Then, in 2011, Catalina embraced the digital revolution with the industry’s first mobile commerce solution for engaging retailers and brands’ most valuable shoppers with personalized offers.
Soon after, Catalina unveiled BuyerVision, closing the loop by measuring the impact of digital advertising on in-store sales.
Today, Catalina stands as an industry-leading partner to CPG brands and retailers. Our ever-evolving networks, shopper insights, and capabilities drive lift and loyalty by personalizing the shopper’s path to conversion through mobile, online, and in-store media networks that reach hundreds of millions of shoppers each month.
Catalina has been a trusted partner of world-class CPG brands for 35+ years.