We use actual shopper transactions to fuel our sales impact measurement and anonymously connect exposures to a purchase in real time. This gives you actionable performance results at a granular level, so you can pivot for performance.
And we partner with multiple data sources to provide performance measurement and insights in nearly all channels. HUB360 gives you access to one of the fastest, most granular attribution measurement solutions for the CPG industry
For one dehydrated potato brand, using Catalina’s Multi-Touch Attribution to A/B test CTV audiences and ad creative resulted in
Unique HHs Reached
Weeks Optimized TV Impressions(2)