In-Flight MeasurementMeasure your CPG and retail campaigns in-flight to optimize faster.
CAMPAIGN SNAPSHOT
Progress Pics
Observe the progress and sales impact of your marketing campaign by tracking conversions from the most recent period and to date. With key metrics updated every week:
- Impressions / Reach
- Response / Conversion Rate
- Retail Sales and Units from Converted Shoppers
- Buy Rate, Buyer Count, and Trial / Repeat Rates
MULTI-TOUCH ATTRIBUTION
Fix Your Mix
Identify the best mix of media, creative, and audiences for in-flight optimization that will most effectively drive conversions. Multi-Touch Attribution is the best tool for measuring multiple media channels and optimizing conversion in-flight. In addition to all the weekly key metrics from the Campaign Snapshot and Incrementality Reports, you can track:
- Conversion performance by Creative, Channel, and Audience
- UPC-level information for New-to-Brand / Category Buyers
- UPC-level information for trial and repeat
