In flight optimization & measurement of CPG/Retail Campaigns.

Observe the progress and sales impact of your marketing campaign by tracking conversions from the most recent period and to date. With key metrics updated every week:

• Impressions / Reach
• Response / Conversion Rate
• Retail Sales and Units from Converted Shoppers
• Buy Rate, Buyer Count, and Trial / Repeat Rates

Identify the best mix of media, creative, and audiences for in-flight optimization that will most effectively drive conversions. Multi-Touch Attribution is the best tool for measuring multiple media channels and optimizing conversion in-flight. In addition to all the weekly key metrics from the Campaign Snapshot and Incrementality Reports, you can track:

• Conversion performance by Creative, Channel, and Audience
• UPC-level information for New-to-Brand / Category Buyers
• UPC-level information for trial and repeat