• Products & Services
Measure twice, optimize always.

A Full-service Solution to Measure and Maximize Performance.

In-Flight Measurement

Improve the efficiency and maximize the impact of your campaigns with real-time performance data.

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Multi-Touch Attribution

Learn which media attributes drive conversion to power in-flight optimization.

Multi-Touch Attribution
  • Catalina in Action
Super-charge your sales with Catalina.

Learn how Catalina insights can help you personalize messaging and deliver them to targeted segments for maximum ROI.

  • Data & Insights
  • Measurement
  • Media Activation
  • Loyalty
  • Audiences
WEBINAR: Busting Media Myths: 3 Efficient Ways to Drive Performance In and Out of the Store

When it comes to digital media - Retailers want innovation, Consumers want relevant value, and CPGs want ROI. View our webinar, hosted by CMA/SIMA, on how to make your media work harder for you and help create a seamless, frictionless experience for shoppers. Moderated by Catalina’s Omni-Channel Experts, Jenna Bennett and Jenn Glennon bring over 20 years of industry experience to the conversation.

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Catalina Brand Story

See how Catalina Marketing Corporation provides the most precise and efficient digital media solutions.

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  • Data & Insights
  • Audiences
Gen Z Holiday Entertainment & Shopping Habits: Practical, Easy for the Win

The oldest of Generation Z are creating their own holiday traditions and data from Catalina’s Shopper Intelligence Platform indicates they’ll once again be looking for easy solutions to food, drink, and decorating.

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  • Audiences
  • Data & Insights
  • Loyalty
  • Media Activation
Catalina Shopping Basket Index Tracks Q3 Price Hikes in U.S. and Europe

Grocery prices fell at varying rates across categories and countries in Q3 2023, according to Catalina’s Shopping Basket Index, which analyzes the cost of products in 10 common product categories in the U.S., U.K., France, Germany, and Italy.

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  • Culture
  • Data & Insights
  • eCommerce
  • Measurement
  • Media Activation
Catalina Names Hunter As President, CEO

Kevin Hunter has been named president and CEO at St. Petersburg, Florida-based Catalina, effective immediately. He also will serve on the company’s board of directors.

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  • Culture
  • Data & Insights
  • eCommerce
  • Measurement
  • Media Activation
Catalina Names New President and CEO

Shopper intelligence and digital media provider Catalina has a new leader. The company announced that Kevin Hunter has been appointed president and CEO. Hunter has served in that position on an interim basis for the past three months.

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  • Culture
  • Media Activation
  • Data & Insights
  • Measurement
  • eCommerce
Shopper Intelligence Leader Catalina Names Kevin Hunter President & CEO

Kevin Hunter has been named President & CEO at data-driven, omni-channel media provider Catalina, effective immediately. Hunter will also serve on Catalina’s board of directors.

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  • Culture
  • Data & Insights
  • eCommerce
  • Measurement
  • Media Activation
Shopper Intelligence Leader Catalina Names Kevin Hunter President & CEO

Kevin Hunter has been named President & CEO at data-driven, omni-channel media provider Catalina, effective immediately. Hunter will also serve on Catalina’s board of directors. A six-year veteran of the company, Hunter had been serving in this role on an interim basis for the past three months. Previously, he was Chief Commercial Officer & Head of Innovation.

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  • Data & Insights
  • Audiences
Shoppers Buying Less Candy Before Halloween, St. Petersburg Firm Finds

Candy makers could still beat their revenue ghouls, but there’s some concerning economic trends lurking beneath the surface.

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  • Audiences
  • Covid-19
  • Data & Insights
  • Loyalty
  • Media Activation
Inflation Update: Catalina Shopping Basket Index Tracks Q2 Price Hikes in U.S.

Inflation continues to impact grocery shopper habits with Catalina’s Shopping Basket Index showing Q2 price hikes eased slightly but remain high for 10 common product categories compared to a year ago.

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