Catalina brings an array of innovative, channel-agnostic options to activate shoppers along the path to purchase.
Learn how Catalina insights can help you personalize messaging and deliver them to targeted segments for maximum ROI.
Non-alcoholic beers are making a splash at summer picnics, dethroning premixed cocktails as the most popular beverage choice, according to Catalina’s Shopper Intelligence Platform. Sales of non-alcoholic (N/A) beers are up 20% compared to last year, while premixed cocktails are down 13%. Hard seltzers and domestic wine are also seeing declining sales, while imported beer and all other sodas are experiencing a summer sales bump.
Connected TV (CTV) is rapidly stealing viewers and ad dollars from linear TV and streaming giants. This ultimate guide unlocks the secrets to leveraging CTV advertising in 2024, from advanced targeting to in-flight optimization. Learn more about how to master CTV and win in today's complex omni-channel landscape.
Catalina’s U.S. SVP Retail Sales, Craig Desens, explains why CPG marketers need to rethink the role of shopper marketing to reflect the growth of e-commerce, Retail Media Networks (RMNs) and omni-channel measurement tools. As budgets blend, real-time measurement tools can help them optimize their ad spend by focusing on the audiences and channels that deliver the best results given their brand objectives.
Craft beer season is in full swing this spring! But beyond the IPAs and pale ales, craft beer lovers are a surprisingly well-rounded bunch. They're health-conscious, adventurous eaters with a sweet tooth, according to Catalina’s Buyer Intelligence Platform.