As a trusted partner, Catalina has helped leading grocery, drug, and mass retailers gain shopper insights and power personalized performance for over 35 years. Here’s how we can help.
Shoppers have more product choices now than ever before. Only 1% of UPCs in stores are purchased by the average shopper each year.
Catalina helps retailers identify their most important shoppers and deliver personalized messages that drive loyalty.
In order to deliver a relevant message, retailers need to understand their shoppers on an individual level. That’s where we can help.
With Catalina, every message to every shopper is personalized based on past, present, and predicted future buying behaviors.
Reaching over 50 million shoppers in stores each day, nobody influences more shoppers than Catalina.
But we don’t stop at stores: we’ll help you activate your shoppers across the full spectrum of media, engaging shoppers personally and digitally before they walk in the door.
With an unrivaled 80% readership rate and conversion rates of 7-25%, our solutions integrate directly with your loyalty, marketing, and sales goals.
By delivering personalized offers to your shoppers, Catalina helps drive repeat trips and larger baskets. Ultimately, this means stronger shopper loyalty and increased sales and market share.
See our retailer solutions in action.
Non-alcoholic beers are making a splash at summer picnics, dethroning premixed cocktails as the most popular beverage choice, according to Catalina’s Shopper Intelligence Platform. Sales of non-alcoholic (N/A) beers are up 20% compared to last year, while premixed cocktails are down 13%. Hard seltzers and domestic wine are also seeing declining sales, while imported beer and all other sodas are experiencing a summer sales bump.
Connected TV (CTV) is rapidly stealing viewers and ad dollars from linear TV and streaming giants. This ultimate guide unlocks the secrets to leveraging CTV advertising in 2024, from advanced targeting to in-flight optimization. Learn more about how to master CTV and win in today's complex omni-channel landscape.
Catalina’s U.S. SVP Retail Sales, Craig Desens, explains why CPG marketers need to rethink the role of shopper marketing to reflect the growth of e-commerce, Retail Media Networks (RMNs) and omni-channel measurement tools. As budgets blend, real-time measurement tools can help them optimize their ad spend by focusing on the audiences and channels that deliver the best results given their brand objectives.
Craft beer season is in full swing this spring! But beyond the IPAs and pale ales, craft beer lovers are a surprisingly well-rounded bunch. They're health-conscious, adventurous eaters with a sweet tooth, according to Catalina’s Buyer Intelligence Platform.