Retailers

As a trusted partner, Catalina has helped leading grocery, drug, and mass retailers gain shopper insights and power personalized performance for over 35 years. Here’s how we can help.

Find

Identify your audience and where to best reach them with your message.

Understand

Analyze your consumer data and insights to understand audience behavior.

Activate

Deliver messaging that turns shoppers into buyers and buyers into fans.

Measure

Measure your media performance to optimize your content.

Identifying the Selective Shopper.

Shoppers have more product choices now than ever before. Only 1% of UPCs in stores are purchased by the average shopper each year.

Catalina helps retailers identify their most important shoppers and deliver personalized messages that drive loyalty.

Shopper History Repeats Itself.

In order to deliver a relevant message, retailers need to understand their shoppers on an individual level. That’s where we can help.

With Catalina, every message to every shopper is personalized based on past, present, and predicted future buying behaviors.

Think Outside the Big Box.

Reaching over 50 million shoppers in stores each day, nobody influences more shoppers than Catalina.

But we don’t stop at stores: we’ll help you activate your shoppers across the full spectrum of media, engaging shoppers personally and digitally before they walk in the door.

True Blue Shoppers.

With an unrivaled 80% readership rate and conversion rates of 7-25%, our solutions integrate directly with your loyalty, marketing, and sales goals.

By delivering personalized offers to your shoppers, Catalina helps drive repeat trips and larger baskets. Ultimately, this means stronger shopper loyalty and increased sales and market share.

Catalina’s open ecosystem of solutions was designed with retail in mind, increasing shopper engagement and driving sales across all channels.
Insights

See our retailer solutions in action.

Future-Proof Your CPG Marketing: The 2024 Guide to Leveraging CPG Data Analytics and Insights

2024 demands a united data front. Catalina’s comprehensive guide to data analytics and insights shows CPG brands and retailers how to collaborate to reach their most loyal customers through contextual targeting, responsive marketing, AI-based bidding, and more.

To Mark 40th Anniversary, Shopper Intelligence Leader Catalina Identifies Long-term CPG Category Shifts

As part of its 40th anniversary celebration, Catalina identifies long-term shifts in consumer preferences according to its Shopper Intelligence Platform. Bottled water, salsa, and hot sauce categories have grown exponentially while preferences for soup, pasta, and pasta sauce have shifted.

Catalina Marks 40th Anniversary By Sharing Long-term CPG Category Shifts

Catalina’s Shopper Intelligence Platform identifies long-term shifts in consumer preferences as part of its 40th anniversary celebration. Bottled water, salsa, and hot sauce categories have grown exponentially while preferences for soup, pasta, and pasta sauce have shifted.

AI-Based Bidding is the Future of Advertising

Have you ever visited a marketplace and engaged in haggling only to realize in hindsight that you paid too much? Buyer’s remorse doesn’t feel good, but don’t be too hard on yourself if you are not trained or skilled in such negotiations.

If you have experienced a similar regret after paying too much for digital media, you should explore the benefits of AI-Based Bidding (ABB) for your next advertising campaign.

WEBINAR: Busting Media Myths: 3 Efficient Ways to Drive Performance In and Out of the Store

When it comes to digital media - Retailers want innovation, Consumers want relevant value, and CPGs want ROI. View our webinar, hosted by CMA/SIMA, on how to make your media work harder for you and help create a seamless, frictionless experience for shoppers. Moderated by Catalina’s Omni-Channel Experts, Jenna Bennett and Jenn Glennon bring over 20 years of industry experience to the conversation.

Catalina Brand Story

See how Catalina Marketing Corporation provides the most precise and efficient digital media solutions.

Gen Z Holiday Entertainment & Shopping Habits: Practical, Easy for the Win

The oldest of Generation Z are creating their own holiday traditions and data from Catalina’s Shopper Intelligence Platform indicates they’ll once again be looking for easy solutions to food, drink, and decorating.

Catalina Shopping Basket Index Tracks Q3 Price Hikes in U.S. and Europe

Grocery prices fell at varying rates across categories and countries in Q3 2023, according to Catalina’s Shopping Basket Index, which analyzes the cost of products in 10 common product categories in the U.S., U.K., France, Germany, and Italy.

Catalina Names Hunter As President, CEO

Kevin Hunter has been named president and CEO at St. Petersburg, Florida-based Catalina, effective immediately. He also will serve on the company’s board of directors.

Catalina Names New President and CEO

Shopper intelligence and digital media provider Catalina has a new leader. The company announced that Kevin Hunter has been appointed president and CEO. Hunter has served in that position on an interim basis for the past three months.

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