As a trusted partner, Catalina has helped leading grocery, drug, and mass retailers gain shopper insights and power personalized performance for over 35 years. Here’s how we can help.
Shoppers have more product choices now than ever before. Only 1% of UPCs in stores are purchased by the average shopper each year.
Catalina helps retailers identify their most important shoppers and deliver personalized messages that drive loyalty.
In order to deliver a relevant message, retailers need to understand their shoppers on an individual level. That’s where we can help.
With Catalina, every message to every shopper is personalized based on past, present, and predicted future buying behaviors.
Reaching over 50 million shoppers in stores each day, nobody influences more shoppers than Catalina.
But we don’t stop at stores: we’ll help you activate your shoppers across the full spectrum of media, engaging shoppers personally and digitally before they walk in the door.
With an unrivaled 80% readership rate and conversion rates of 7-25%, our solutions integrate directly with your loyalty, marketing, and sales goals.
By delivering personalized offers to your shoppers, Catalina helps drive repeat trips and larger baskets. Ultimately, this means stronger shopper loyalty and increased sales and market share.
See our retailer solutions in action.
Shoppers heavily favor Irish Whiskey and Irish Beer during the weeks leading up to St. Patrick’s Day, according to data insights from shopper intelligence leader Catalina. They also anticipate the after-effects of the holiday, boosting sales of Hangover Remedies by 24% during the week of March 17.
Suzanne Schlei, Catalina’s VP of Measurement Solutions, discusses the company’s successful quest to be named a trusted measurement partner of NBC Universal for both Incrementality and Multi-Touch Attribution, the shared commitment to innovation and transformation across the industry, the growing and critical importance of data clean rooms, and the value of strategic partnerships.
Data analytics has influenced the business landscape in many ways. Most organizations rely on key insights to understand their customer behavior, bring faster, more effective decisions and drive better financial performance. In this interview, DataRush speaks to Catalina’s Chief Commercial Officer and Head of Innovation Kevin Hunter to learn how data helps optimize brand performance.
Data insights from shopper intelligence leader Catalina show that Face and Eye makeup prices continue to rise faster than the overall rate of inflation, likely a sign that brands are passing along some of the increased costs of ingredients and supply chain issues to shoppers.
Cosmetic data insights from shopper intelligence leader Catalina show that Face and Eye makeup prices continue to rise faster than the overall rate of inflation, likely a sign that brands are passing along some of the increased costs of ingredients and supply chain issues to shoppers.
Cosmetic data insights from shopper intelligence leader Catalina show that Face and Eye makeup prices continue to rise faster than the overall rate of inflation, likely a sign that brands are passing along some of the increased costs of ingredients and supply chain issues to shoppers.
Among a host of measurement and data initiatives NBC Universal announced at its One23 developer conference in New York was the certification of 27 companies, including Catalina, as trusted measurement partners.
As inflation affects consumer spending behavior, many grocers are touting deals and discounts, but while these efforts might be effective for older customers, they will not have the same impact on all consumers. With Kroger looking to extend its digitally optimized discounts to in-store customers, Catalina has partnered with 84.51° to deliver previously digital-only offers into physical aisles.
Catalina and Kroger’s retail data and analytics unit, 84.51°, are collaborating on a solution that will deliver Kroger’s digital promotional offers to customers who shop exclusively in-store. Catalina Reach Extender will be a complementary solution to the way 84.51° delivers offers currently.