As a trusted partner, Catalina has helped leading grocery, drug, and mass retailers gain shopper insights and power personalized performance for over 35 years. Here’s how we can help.
Shoppers have more product choices now than ever before. Only 1% of UPCs in stores are purchased by the average shopper each year.
Catalina helps retailers identify their most important shoppers and deliver personalized messages that drive loyalty.
In order to deliver a relevant message, retailers need to understand their shoppers on an individual level. That’s where we can help.
With Catalina, every message to every shopper is personalized based on past, present, and predicted future buying behaviors.
Reaching over 50 million shoppers in stores each day, nobody influences more shoppers than Catalina.
But we don’t stop at stores: we’ll help you activate your shoppers across the full spectrum of media, engaging shoppers personally and digitally before they walk in the door.
With an unrivaled 80% readership rate and conversion rates of 7-25%, our solutions integrate directly with your loyalty, marketing, and sales goals.
By delivering personalized offers to your shoppers, Catalina helps drive repeat trips and larger baskets. Ultimately, this means stronger shopper loyalty and increased sales and market share.
See our retailer solutions in action.
Catalina’s Q1 2025 Shopping Basket Index, which tracks the aggregate average price changes of 10 common grocery product categories, shows grocery price inflation in the U.S. continued to cool in the first quarter of 2025, with a few tariff-related exceptions.
Catalina’s Shopping Basket Index reveals grocery price inflation cooled in the first quarter of 2025, dropping to 2% overall compared to the previous year. While most categories show moderating inflation and some frozen food prices have declined, staples such as deodorants, coffee, and soft drinks are experiencing upward pricing pressure. Data shows that potential tariff-related cost increases on imported goods may quicken price hikes in specific categories.
The Table Wine category is transforming, presenting both challenges and opportunities for growth this year. Insights from Catalina's Shopper Intelligence Platform reveal five key strategies to capture the next generation of wine drinkers, from focusing on new buyer acquisition to capitalizing on the rise of premiumization and emerging categories. Learn how to navigate this dynamic landscape and cultivate lasting brand loyalty.
As the New Year approaches, understanding consumer beverage preferences can help brands and retailers capitalize on the latest trends. Premixed cocktails and non-alcoholic options are gaining popularity, while traditional choices like craft beer and champagne are losing ground, according to new data from Catalina’s Shopper Intelligence Platform.
Brands are increasingly shifting media dollars to Connected TV (CTV) because it offers more precise targeting and tracking of campaign performance than linear TV, according to Jenna Bennett, VP, Digital Media Sales & Strategy. She explains how Catalina’s BuyerScience platform can further enhance CTV’s power by adding more context to contextual targeting in real-time.
Yet Price Variations Persist
Catalina’s Q3 2024 Shopping Basket Index indicates that prices across 10 popular grocery categories are stabilizing, but consumers are still adapting to price volitivity by seeking out value-driven solutions.
This Halloween, we're summoning classic monster archetypes to unveil frightfully fun shopper insights! Our data wizards blend real purchase insights with third-party data to conjure up detailed shopper profiles across various categories and lifestyles. Get ready for some bewitching discoveries!
As the consumer journey becomes more complex, Jenna Bennett, VP, Digital Media Sales & Strategy, advocates for the strategic use of artificial intelligence (AI) and machine learning to deliver highly personalized, omnichannel messaging. By leveraging the power of hyperconnectivity, CPG marketers can significantly reduce costs, boost sales, and create exceptional shopper engagement.