As a trusted partner, Catalina has helped leading grocery, drug, and mass retailers gain shopper insights and power personalized performance for over 35 years. Here’s how we can help.
Shoppers have more product choices now than ever before. Only 1% of UPCs in stores are purchased by the average shopper each year.
Catalina helps retailers identify their most important shoppers and deliver personalized messages that drive loyalty.
In order to deliver a relevant message, retailers need to understand their shoppers on an individual level. That’s where we can help.
With Catalina, every message to every shopper is personalized based on past, present, and predicted future buying behaviors.
Reaching over 50 million shoppers in stores each day, nobody influences more shoppers than Catalina.
But we don’t stop at stores: we’ll help you activate your shoppers across the full spectrum of media, engaging shoppers personally and digitally before they walk in the door.
With an unrivaled 80% readership rate and conversion rates of 7-25%, our solutions integrate directly with your loyalty, marketing, and sales goals.
By delivering personalized offers to your shoppers, Catalina helps drive repeat trips and larger baskets. Ultimately, this means stronger shopper loyalty and increased sales and market share.
See our retailer solutions in action.
After a period of cooling, overall U.S. grocery inflation re-accelerated modestly in Q3 2025, ticking up from 2% to 3% YOY, according to Catalina's Shopping Basket Index. This uptick was primarily driven by a massive inflationary surge in Coffee which was offset by price drops in key categories, including soft drinks, paper products, deodorants, and cereal.
The rise of GLP-1 medications is fundamentally changing consumer dietary habits, creating new challenges and opportunities for retailers and CPG brands. To unlock growth, marketers can leverage Catalina’s proprietary GLP-1 Shopper Profile to gain insights on how to adapt to this new consumer group and engage them with personalized, omnichannel messaging.
UK shoppers are showing a stronger preference for printed coupons over digital ones, with Gen Z leading the shift away from digital overload. Emotional connection and personalization are driving loyalty, making physical offers a powerful tool for engagement. Read more here.
2025 demands a united data front. Catalina’s comprehensive guide to data analytics and insights shows CPG brands and retailers how to collaborate to reach their most loyal customers through contextual targeting, responsive marketing, AI-based bidding, and more.
Catalina’s Q1 2025 Shopping Basket Index, which tracks the aggregate average price changes of 10 common grocery product categories, shows grocery price inflation in the U.S. continued to cool in the first quarter of 2025, with a few tariff-related exceptions.
Catalina’s Shopping Basket Index reveals grocery price inflation cooled in the first quarter of 2025, dropping to 2% overall compared to the previous year. While most categories show moderating inflation and some frozen food prices have declined, staples such as deodorants, coffee, and soft drinks are experiencing upward pricing pressure. Data shows that potential tariff-related cost increases on imported goods may quicken price hikes in specific categories.
The Table Wine category is transforming, presenting both challenges and opportunities for growth this year. Insights from Catalina's Shopper Intelligence Platform reveal five key strategies to capture the next generation of wine drinkers, from focusing on new buyer acquisition to capitalizing on the rise of premiumization and emerging categories. Learn how to navigate this dynamic landscape and cultivate lasting brand loyalty.
