Learn how Catalina insights can help you personalize messaging and deliver them to targeted segments for maximum ROI.
Shoppers heavily favor Irish Whiskey and Irish Beer during the weeks leading up to St. Patrick’s Day, according to data insights from shopper intelligence leader Catalina. They also anticipate the after-effects of the holiday, boosting sales of Hangover Remedies by 24% during the week of March 17.
Suzanne Schlei, Catalina’s VP of Measurement Solutions, discusses the company’s successful quest to be named a trusted measurement partner of NBC Universal for both Incrementality and Multi-Touch Attribution, the shared commitment to innovation and transformation across the industry, the growing and critical importance of data clean rooms, and the value of strategic partnerships.
Data analytics has influenced the business landscape in many ways. Most organizations rely on key insights to understand their customer behavior, bring faster, more effective decisions and drive better financial performance. In this interview, DataRush speaks to Catalina’s Chief Commercial Officer and Head of Innovation Kevin Hunter to learn how data helps optimize brand performance.
Data insights from shopper intelligence leader Catalina show that Face and Eye makeup prices continue to rise faster than the overall rate of inflation, likely a sign that brands are passing along some of the increased costs of ingredients and supply chain issues to shoppers.
Cosmetic data insights from shopper intelligence leader Catalina show that Face and Eye makeup prices continue to rise faster than the overall rate of inflation, likely a sign that brands are passing along some of the increased costs of ingredients and supply chain issues to shoppers.
Cosmetic data insights from shopper intelligence leader Catalina show that Face and Eye makeup prices continue to rise faster than the overall rate of inflation, likely a sign that brands are passing along some of the increased costs of ingredients and supply chain issues to shoppers.
Among a host of measurement and data initiatives NBC Universal announced at its One23 developer conference in New York was the certification of 27 companies, including Catalina, as trusted measurement partners.
As inflation affects consumer spending behavior, many grocers are touting deals and discounts, but while these efforts might be effective for older customers, they will not have the same impact on all consumers. With Kroger looking to extend its digitally optimized discounts to in-store customers, Catalina has partnered with 84.51° to deliver previously digital-only offers into physical aisles.
Kevin Hunter, Catalina’s Chief Commercial Officer and Head of Innovation, advises CPG marketers and retailers to lean into these five growth strategies in 2023: Connected TV, Shopper Marketing, In-store Incentives, Next Gen Personalization, and Omni-Channel Delivery and Optimization.