• Products & Services
We Know Consumer Habits Inside Out

Get insights that allow you to personalize messaging and deliver them to targeted segments for maximum ROI.

Audiences

Targeting based on actual purchase data, how they shop, brand affinities, lifestyle diets, and other purchase motivators.

  • Catalina in Action
Super-charge your sales with Catalina.

Learn how Catalina insights can help you personalize messaging and deliver them to targeted segments for maximum ROI.

Inflation Update: Catalina Shopping Basket Index Tracks Q3 Price Hikes Across Popular CPG Categories in France, Japan, and U.S.

To gauge the impact of inflation on grocery prices in the U.S., France and Japan, Catalina has updated its Shopping Basket Index to compare the aggregate price of 10 popular Consumer Packaged Goods (CPG) categories in each country during the third quarter of 2022 compared to the same period in 2021.

Inflation Update: Catalina Shopping Basket Index Tracks Q3 Price Hikes in France, Japan, and U.S.

Inflation continues to impact grocery shoppers across borders at varying rates, with Catalina’s Shopping Basket Index showing Q3 price hikes in the U.S. outpacing France and Japan for 10 common product categories.

2022 Holiday Entertaining Purchase Trend to Watch – CPG Categories that Will Capture Shopper Attention This Thanksgiving

Catalina’s data analytics team IDs what’s likely to be the biggest appetizer trend this busy winter holiday season.

Catalina Identifies Holiday Bar Cart Trends: Low-Alcohol Wine, Ready-to-drink Cocktails Gain Momentum

Anticipating the countless holiday toasts sure to be offered over the next several weeks, Catalina has identified several adult beverage category trends that will likely impact the contents of both bar and shopping carts across the U.S. this holiday season.

INFOGRAPHIC: Catalina Identifies Holiday Bar Cart Trends

Anticipating the countless holiday toasts sure to be offered over the next several weeks, Catalina has identified several adult beverage category trends that will likely impact the contents of both bar and shopping carts across the U.S. this holiday season.

As Self-Checkout Lanes Multiply at Retail Locations Across the Country, Catalina Study Assesses Impact on Shopper Behavior & Sales

With self-checkout (SCO) lanes becoming more prevalent at grocery and drug stores across the U.S., Catalina has issued a study that shatters broad generalizations about shoppers not liking the SCO option overall and not using coupons when they do use it.

Exploring Shopper Profiles at Check Out – What Are the Distinctions and How Can Retailers and Brands Leverage Them?

A quick Google search of the phrase “self-checkout (SCO) lanes” will return myriad results – mostly negative – about consumers’ perceptions of this ever-increasing self-service retail option. The data, however, tell a different story.

Cadent-Catalina Partnership Wins AdExchanger Award for Best Data-Driven TV Campaign for Applegate

Catalina and Cadent, the largest independent platform for advanced TV advertising, have jointly been recognized for their work with shared client Applegate as the winner of the 2022 AdExchanger Awards “Best Data-Driven TV Campaign.”

Catalina’s Audience-First Approach to Responsive Marketing and Best-In-Class CPG Attribution Measurement Solution

Jessica Lan, VP, Omnichannel Media Solutions, shares the audience-first strategy that led to Catalina’s recent AdExchanger Award win for “Best Data-Driven TV Campaign.”

Determining Sponsorships’ Return on Investment – Why Your Organization Can’t Afford to Not Measure the ROI of Your Sponsorships

Brian Dunphy, Catalina’s SVP Digital Business & Strategic Partnerships, explains how brands can now measure the impact of sports sponsorship on bottom-line sales and ROI.

MORE LIKE THIS
Do not sell my personal information