Learn how Catalina insights can help you personalize messaging and deliver them to targeted segments for maximum ROI.
Whether in the U.K., the U.S. or anywhere else, the profitable impact personalized shopper messaging has on retailers and brands can be profound. April Cox, Retail Solutions Director at Catalina UK, examines some universal challenges and very real opportunities for CPG brands and retailers on both sides of the pond.
With Mother’s Day ranking as the second most popular gift-giving holiday in the U.S, per the National Retail Federation, and with inflation still an ongoing concern, shoppers across the country are seeking the perfect present for the moms in their lives. Historically popular gift items that currently offer the most bang for the buck, per data insights culled from Catalina’s Shopper Intelligence Platform, include sparkling wine and scented candles.
With Mother’s Day ranking as the second most popular gift-giving holiday in the U.S, per the National Retail Federation, and with inflation still an ongoing concern, shoppers across the country are seeking the perfect present for the moms in their lives. Historically popular gift items that currently offer the most bang for the buck, per data insights culled from Catalina’s Shopper Intelligence Platform, include sparkling wine and scented candles.
Cadent, the largest independent platform for advanced TV advertising, and Catalina have signed a new multi-year agreement establishing Cadent as Catalina's preferred platform for executing linear, addressable and connected TV (CTV) ad campaigns for CPG brands, and Catalina as Cadent's preferred CPG data, audience, and measurement provider.
Cadent, the largest independent platform for advanced TV advertising, and Catalina have signed a new multi-year agreement establishing Cadent as Catalina’s preferred platform for executing linear, addressable and connected TV (CTV) ad campaigns for consumer packaged goods (CPG) brands, and Catalina as Cadent’s preferred CPG data, audience, and measurement provider.
Cadent and Catalina have signed a new multi-year agreement establishing Cadent as Catalina’s preferred platform for executing linear, addressable and connected TV (CTV) ad campaigns for CPG brands, and Catalina as Cadent’s preferred CPG data, audience, and measurement provider.
Popular Mother’s Day gifts are expected to cost more this year, based on Catalina data insights for Q1 2023. The price of flowers, candy, and fragrances are all trending higher than the Consumer Price Index’s 8% rate of inflation for grocery store purchases for March 2023. Looking to impress for less? Head to the sparkling wine and scented candle aisles, where prices have risen only 5% and 7% respectively from 2022.
Shoppers heavily favor Irish Whiskey and Irish Beer during the weeks leading up to St. Patrick’s Day, according to data insights from shopper intelligence leader Catalina. They also anticipate the after-effects of the holiday, boosting sales of Hangover Remedies by 24% during the week of March 17.