Sales Drivers

Drive brand sales at retail stores and online. Measure your merchandising and optimize your circular performance. Grow your brand share and volume.

VOLUME

The More The Merrier

2% of shoppers drive 80% of sales. Catalina helps retailers and brands drive efficient volume, generate incremental sales, and eliminate waste and subsidy, in five steps:

  1. Target high-potential, frequent brand and category buyers.
  2. Deliver engaging, omni-channel messaging.
  3. Sell at the threshold goal in a single shopping trip.
  4. Reward shoppers with cash-back on their next trip.
  5. Measure shopper behavior and redemption to gain valuable insights.
PENETRATION

Hit Your Target

Shoppers ignore 93% of items sold in-store. Catalina helps retailers and brands find the highest-value buyers and escalate their buy rate (and returns) over time, in five steps:

  1. Target your highest-potential brand buyers.
  2. Deliver engaging, omni-channel messaging.
  3. Reward shoppers with escalating incentives in real-time.
  4. Boost buy rate with a digital media overlay to reach 
 shoppers between trips.
  5. Measure shopper behavior and redemption to gain
 valuable insights.
EFFICIENCY

Walk And Chew Gum

26% of ads are wasted on the wrong strategies. Maximize the impact of every marketing dollar by reducing waste and over-subsidization, and expanding reach without expanding your budget. Catalina helps drive efficiency with these tools:

  • Post-Purchase Suppression: Block previously converted shoppers from future media to reduce waste.
  • Tiered Offer Values: Use historical purchase pricing to tailor offers and convert shoppers more efficiently.
SHARE

Stake Your Claim

Grow your share of wallet by increasing trips and baskets with individual shoppers through long-term engagement:

  • Identify and Model Shopper Behavior
  • Deliver Personalized Engagement
  • Reward Cross-Category Purchasing
  • Defend Against Defection

Convert even more shoppers by personalizing your circular offers to each buyer across all channels.

TRIAL

Stand Out From The Crowd

Activate trial and repeat programs in real-time.

  • Stand out to shoppers who will have the most impact on new item performance.
  • Trigger omni-channel media around supporting store locations.
  • Accelerate growth of new items based on real-time results data.
LOYALTY

Tried And True

Activate loyalty programs in real time.

  • Identify defector model shoppers and target loyal buyers at the most risk of leaving a brand.
  • Deliver retention-driving incentives.
  • Measure via test and control as well as overall ROI.
  • Understand buyer motivations and churn rates.
PERSONALIZATION

Make Your Business Personal

Extend the reach of your retail paper circular into digital channels, and deliver the most relevant content and personalized weekly deals to shoppers based on their past purchases. So you can stay top-of-mind with your best shoppers throughout the week, before and after their shopping trips.

E-COMMERCE

Ad to Cart

Catalina offers a comprehensive set of solutions for retailers, brands, and agencies to understand e-commerce behavior, measure campaign impact, and target shoppers with media driving to online purchase.

You can also target shoppers from outside Catalina’s network with media to accelerate purchase at a variety of major retailers, including Walmart, Amazon, Target and pet e-commerce retailers.

Insights

See our Sales Drivers solutions in action.

WEBINAR: Busting Media Myths: 3 Efficient Ways to Drive Performance In and Out of the Store

When it comes to digital media - Retailers want innovation, Consumers want relevant value, and CPGs want ROI. View our webinar, hosted by CMA/SIMA, on how to make your media work harder for you and help create a seamless, frictionless experience for shoppers. Moderated by Catalina’s Omni-Channel Experts, Jenna Bennett and Jenn Glennon bring over 20 years of industry experience to the conversation.

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See how Catalina Marketing Corporation provides the most precise and efficient digital media solutions.

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Catalina Names Hunter As President, CEO

Kevin Hunter has been named president and CEO at St. Petersburg, Florida-based Catalina, effective immediately. He also will serve on the company’s board of directors.

Catalina Names New President and CEO

Shopper intelligence and digital media provider Catalina has a new leader. The company announced that Kevin Hunter has been appointed president and CEO. Hunter has served in that position on an interim basis for the past three months.

Shopper Intelligence Leader Catalina Names Kevin Hunter President & CEO

Kevin Hunter has been named President & CEO at data-driven, omni-channel media provider Catalina, effective immediately. Hunter will also serve on Catalina’s board of directors.

Shopper Intelligence Leader Catalina Names Kevin Hunter President & CEO

Kevin Hunter has been named President & CEO at data-driven, omni-channel media provider Catalina, effective immediately. Hunter will also serve on Catalina’s board of directors. A six-year veteran of the company, Hunter had been serving in this role on an interim basis for the past three months. Previously, he was Chief Commercial Officer & Head of Innovation.

Shoppers Buying Less Candy Before Halloween, St. Petersburg Firm Finds

Candy makers could still beat their revenue ghouls, but there’s some concerning economic trends lurking beneath the surface.

Inflation Update: Catalina Shopping Basket Index Tracks Q2 Price Hikes in U.S.

Inflation continues to impact grocery shopper habits with Catalina’s Shopping Basket Index showing Q2 price hikes eased slightly but remain high for 10 common product categories compared to a year ago.

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Catalina’s Sales Drivers arm you with a full array of retail and brand solutions proven to drive penetration, frequency, volume, and loyalty.