Drive brand sales at retail stores and online. Measure your merchandising and optimize your circular performance. Grow your brand share and volume.
The More The Merrier
2% of shoppers drive 80% of sales. Catalina helps retailers and brands drive efficient volume, generate incremental sales, and eliminate waste and subsidy, in five steps:
- Target high-potential, frequent brand and category buyers.
- Deliver engaging, omni-channel messaging.
- Sell at the threshold goal in a single shopping trip.
- Reward shoppers with cash-back on their next trip.
- Measure shopper behavior and redemption to gain valuable insights.
Hit Your Target
Shoppers ignore 93% of items sold in-store. Catalina helps retailers and brands find the highest-value buyers and escalate their buy rate (and returns) over time, in five steps:
- Target your highest-potential brand buyers.
- Deliver engaging, omni-channel messaging.
- Reward shoppers with escalating incentives in real-time.
- Boost buy rate with a digital media overlay to reach shoppers between trips.
- Measure shopper behavior and redemption to gain valuable insights.
Walk And Chew Gum
26% of ads are wasted on the wrong strategies. Maximize the impact of every marketing dollar by reducing waste and over-subsidization, and expanding reach without expanding your budget. Catalina helps drive efficiency with these tools:
- Post-Purchase Suppression: Block previously converted shoppers from future media to reduce waste.
- Tiered Offer Values: Use historical purchase pricing to tailor offers and convert shoppers more efficiently.
Stake Your Claim
Grow your share of wallet by increasing trips and baskets with individual shoppers through long-term engagement:
- Identify and Model Shopper Behavior
- Deliver Personalized Engagement
- Reward Cross-Category Purchasing
- Defend Against Defection
Convert even more shoppers by personalizing your circular offers to each buyer across all channels.
Make Your Business Personal
Extend the reach of your retail paper circular into digital channels, and deliver the most relevant content and personalized weekly deals to shoppers based on their past purchases. So you can stay top-of-mind with your best shoppers throughout the week, before and after their shopping trips.
Ad to Cart
Catalina offers a comprehensive set of solutions for retailers, brands, and agencies to understand e-commerce behavior, measure campaign impact, and target shoppers with media driving to online purchase.
You can also target shoppers from outside Catalina’s network with media to accelerate purchase at a variety of major retailers, including Walmart, Amazon, Target and pet e-commerce retailers.
See our Sales Drivers solutions in action.
Kevin Hunter, Catalina’s Chief Commercial Officer and Head of Innovation, advises CPG marketers and retailers to lean into these five growth strategies in 2023: Connected TV, Shopper Marketing, In-store Incentives, Next Gen Personalization, and Omni-Channel Delivery and Optimization.
Catalina has introduced Catalina Reach Extender, which amplifies current digital offers by extending relevant printed offers at check-out to those who shop exclusively In-store. The retail data science, insights, and media company, 84.51°, is an early collaborator. 84.51° currently delivers personalized promotional offers to Kroger’s digitally engaged shoppers via its website, mobile app, and more broadly via its Loyal Customer Mailer.
During the final quarter of 2022, even as the U.S. grappled with a “tripledemic” of flu, RSV and COVID-19, unit sales of vitamins and health supplements declined over the prior year while average unit prices rose, according to shopper intelligence leader Catalina. A clear exception was Herbal Immune Supplements, unit sales of which shot up 48% while their average price declined by 4%.
During the final quarter of 2022, even as the U.S. grappled with a “tripledemic” of flu, RSV and COVID-19, unit sales of vitamins and health supplements declined over the prior year while average unit prices rose. A clear exception was Herbal Immune Supplements, unit sales of which shot up 48% while their average price declined by 4%.
New insights from Catalina show that the 'tripledemic' is having a large impact on OTC medicine sales. Data Catalina shows that overall over-the-counter (OTC) cold and flu medicine increased in price by 12% in 2022, with private label sales slightly decreasing outside of the children’s category.
The U.S. “tripledemic” is in full swing causing unit sales of over the counter (OTC) treatment categories to rise by as much as 70%. New COVID variants, an early and more serious flu season, plus a sharp uptick of respiratory virus infections (RSV) contributed to OTC cough, cold, RSV, and flu symptom-related products climbing an average of 19% for October-November 2022 compared to the same period a year ago.
The U.S. 'tripledemic' is in full swing causing unit sales of over the counter (OTC) treatment categories to rise by as much as 70%. New COVID variants, an early and more serious flu season, plus a sharp uptick of respiratory virus infections (RSV) contributed to OTC cough, cold, RSV, and flu symptom-related products climbing an average of 19% for October-November 2022 compared to the same period a year ago.