Sales Drivers

Drive brand sales at retail stores and online. Measure your merchandising and optimize your circular performance. Grow your brand share and volume.

VOLUME

The More The Merrier

2% of shoppers drive 80% of sales. Catalina helps retailers and brands drive efficient volume, generate incremental sales, and eliminate waste and subsidy, in five steps:

  1. Target high-potential, frequent brand and category buyers.
  2. Deliver engaging, omni-channel messaging.
  3. Sell at the threshold goal in a single shopping trip.
  4. Reward shoppers with cash-back on their next trip.
  5. Measure shopper behavior and redemption to gain valuable insights.
PENETRATION

Hit Your Target

Shoppers ignore 93% of items sold in-store. Catalina helps retailers and brands find the highest-value buyers and escalate their buy rate (and returns) over time, in five steps:

  1. Target your highest-potential brand buyers.
  2. Deliver engaging, omni-channel messaging.
  3. Reward shoppers with escalating incentives in real-time.
  4. Boost buy rate with a digital media overlay to reach 
 shoppers between trips.
  5. Measure shopper behavior and redemption to gain
 valuable insights.
EFFICIENCY

Walk And Chew Gum

26% of ads are wasted on the wrong strategies. Maximize the impact of every marketing dollar by reducing waste and over-subsidization, and expanding reach without expanding your budget. Catalina helps drive efficiency with these tools:

  • Post-Purchase Suppression: Block previously converted shoppers from future media to reduce waste.
  • Tiered Offer Values: Use historical purchase pricing to tailor offers and convert shoppers more efficiently.
SHARE

Stake Your Claim

Grow your share of wallet by increasing trips and baskets with individual shoppers through long-term engagement:

  • Identify and Model Shopper Behavior
  • Deliver Personalized Engagement
  • Reward Cross-Category Purchasing
  • Defend Against Defection

Convert even more shoppers by personalizing your circular offers to each buyer across all channels.

TRIAL

Stand Out From The Crowd

Activate trial and repeat programs in real-time.

  • Stand out to shoppers who will have the most impact on new item performance.
  • Trigger omni-channel media around supporting store locations.
  • Accelerate growth of new items based on real-time results data.
LOYALTY

Tried And True

Activate loyalty programs in real time.

  • Identify defector model shoppers and target loyal buyers at the most risk of leaving a brand.
  • Deliver retention-driving incentives.
  • Measure via test and control as well as overall ROI.
  • Understand buyer motivations and churn rates.
PERSONALIZATION

Make Your Business Personal

Extend the reach of your retail paper circular into digital channels, and deliver the most relevant content and personalized weekly deals to shoppers based on their past purchases. So you can stay top-of-mind with your best shoppers throughout the week, before and after their shopping trips.

E-COMMERCE

Ad to Cart

Catalina offers a comprehensive set of solutions for retailers, brands, and agencies to understand e-commerce behavior, measure campaign impact, and target shoppers with media driving to online purchase.

You can also target shoppers from outside Catalina’s network with media to accelerate purchase at a variety of major retailers, including Walmart, Amazon, Target and pet e-commerce retailers.

Insights

See our Sales Drivers solutions in action.

CPG Growth Strategies for 2023 – How to Win with Real-Time Solutions

Kevin Hunter, Catalina’s Chief Commercial Officer and Head of Innovation, advises CPG marketers and retailers to lean into these five growth strategies in 2023: Connected TV, Shopper Marketing, In-store Incentives, Next Gen Personalization, and Omni-Channel Delivery and Optimization.

Catalina Launches Reach Extender

Catalina has introduced Catalina Reach Extender, which amplifies current digital offers by extending relevant printed offers at check-out to those who shop exclusively In-store. The retail data science, insights, and media company, 84.51°, is an early collaborator. 84.51° currently delivers personalized promotional offers to Kroger’s digitally engaged shoppers via its website, mobile app, and more broadly via its Loyal Customer Mailer.

Sales of Herbal Immune Supplements Rise While Vitamin Sales Decline During Q4 of 2022

During the final quarter of 2022, even as the U.S. grappled with a “tripledemic” of flu, RSV and COVID-19, unit sales of vitamins and health supplements declined over the prior year while average unit prices rose, according to shopper intelligence leader Catalina. A clear exception was Herbal Immune Supplements, unit sales of which shot up 48% while their average price declined by 4%.

Shoppers Turn to Herbal Immune Supplements as Vitamin Sales Decline

During the final quarter of 2022, even as the U.S. grappled with a “tripledemic” of flu, RSV and COVID-19, unit sales of vitamins and health supplements declined over the prior year while average unit prices rose. A clear exception was Herbal Immune Supplements, unit sales of which shot up 48% while their average price declined by 4%.

How is Tripledemic Affecting OTC Sales of Flu, RSV Remedies?

Catalina’s Shopper Intelligence data insights show a sharp increase in OTC flu and RSV treatment unit sales as prices rise.

OTC Cold & Flu Meds See YoY Increase

New insights from Catalina show that the 'tripledemic' is having a large impact on OTC medicine sales. Data Catalina shows that overall over-the-counter (OTC) cold and flu medicine increased in price by 12% in 2022, with private label sales slightly decreasing outside of the children’s category.

'Tripledemic' Spurs Rising Sales for Related OTC Products

Strike three! Catalina is keeping score of store sales related to the current "tripledemic" (flu, COVID and RSV -- respiratory syncytial virus), and the results are good -- for OTC marketers, if not the suffering public.

Catalina Reports Impact of ‘Tripledemic’ on Sales of O-T-C Flu and RSV Remedies

The U.S. “tripledemic” is in full swing causing unit sales of over-the-counter (O-T-C) treatment categories to rise by as much as 69%, according to Catalina’s Shopper Intelligence Platform.

Catalina Reports Impact of ‘Tripledemic’ on Sales of Over The Counter Flu and Respiratory Syncytial Virus (RSV) Remedies

The U.S. “tripledemic” is in full swing causing unit sales of over the counter (OTC) treatment categories to rise by as much as 70%. New COVID variants, an early and more serious flu season, plus a sharp uptick of respiratory virus infections (RSV) contributed to OTC cough, cold, RSV, and flu symptom-related products climbing an average of 19% for October-November 2022 compared to the same period a year ago.

INFOGRAPHIC: Catalina Reports Impact of ‘Tripledemic’ on Sales of OTC Remedies for Flu & RSV

The U.S. 'tripledemic' is in full swing causing unit sales of over the counter (OTC) treatment categories to rise by as much as 70%. New COVID variants, an early and more serious flu season, plus a sharp uptick of respiratory virus infections (RSV) contributed to OTC cough, cold, RSV, and flu symptom-related products climbing an average of 19% for October-November 2022 compared to the same period a year ago.

MORE LIKE THIS
Catalina’s Sales Drivers arm you with a full array of retail and brand solutions proven to drive penetration, frequency, volume, and loyalty.