Drive brand sales at retail stores and online. Measure your merchandising and optimize your circular performance. Grow your brand share and volume.
The More The Merrier
2% of shoppers drive 80% of sales. Catalina helps retailers and brands drive efficient volume, generate incremental sales, and eliminate waste and subsidy, in five steps:
- Target high-potential, frequent brand and category buyers.
- Deliver engaging, omni-channel messaging.
- Sell at the threshold goal in a single shopping trip.
- Reward shoppers with cash-back on their next trip.
- Measure shopper behavior and redemption to gain valuable insights.
Hit Your Target
Shoppers ignore 93% of items sold in-store. Catalina helps retailers and brands find the highest-value buyers and escalate their buy rate (and returns) over time, in five steps:
- Target your highest-potential brand buyers.
- Deliver engaging, omni-channel messaging.
- Reward shoppers with escalating incentives in real-time.
- Boost buy rate with a digital media overlay to reach shoppers between trips.
- Measure shopper behavior and redemption to gain valuable insights.
Walk And Chew Gum
26% of ads are wasted on the wrong strategies. Maximize the impact of every marketing dollar by reducing waste and over-subsidization, and expanding reach without expanding your budget. Catalina helps drive efficiency with these tools:
- Post-Purchase Suppression: Block previously converted shoppers from future media to reduce waste.
- Tiered Offer Values: Use historical purchase pricing to tailor offers and convert shoppers more efficiently.
Stake Your Claim
Grow your share of wallet by increasing trips and baskets with individual shoppers through long-term engagement:
- Identify and Model Shopper Behavior
- Deliver Personalized Engagement
- Reward Cross-Category Purchasing
- Defend Against Defection
Convert even more shoppers by personalizing your circular offers to each buyer across all channels.
Make Your Business Personal
Extend the reach of your retail paper circular into digital channels, and deliver the most relevant content and personalized weekly deals to shoppers based on their past purchases. So you can stay top-of-mind with your best shoppers throughout the week, before and after their shopping trips.
Ad to Cart
Catalina offers a comprehensive set of solutions for retailers, brands, and agencies to understand e-commerce behavior, measure campaign impact, and target shoppers with media driving to online purchase.
You can also target shoppers from outside Catalina’s network with media to accelerate purchase at a variety of major retailers, including Walmart, Amazon, Target and pet e-commerce retailers.
See our Sales Drivers solutions in action.
Whether in the U.K., the U.S. or anywhere else, the profitable impact personalized shopper messaging has on retailers and brands can be profound. April Cox, Retail Solutions Director at Catalina UK, examines some universal challenges and very real opportunities for CPG brands and retailers on both sides of the pond.
With Mother’s Day ranking as the second most popular gift-giving holiday in the U.S, per the National Retail Federation, and with inflation still an ongoing concern, shoppers across the country are seeking the perfect present for the moms in their lives. Historically popular gift items that currently offer the most bang for the buck, per data insights culled from Catalina’s Shopper Intelligence Platform, include sparkling wine and scented candles.
With Mother’s Day ranking as the second most popular gift-giving holiday in the U.S, per the National Retail Federation, and with inflation still an ongoing concern, shoppers across the country are seeking the perfect present for the moms in their lives. Historically popular gift items that currently offer the most bang for the buck, per data insights culled from Catalina’s Shopper Intelligence Platform, include sparkling wine and scented candles.
Cadent, the largest independent platform for advanced TV advertising, and Catalina have signed a new multi-year agreement establishing Cadent as Catalina's preferred platform for executing linear, addressable and connected TV (CTV) ad campaigns for CPG brands, and Catalina as Cadent's preferred CPG data, audience, and measurement provider.
Cadent, the largest independent platform for advanced TV advertising, and Catalina have signed a new multi-year agreement establishing Cadent as Catalina’s preferred platform for executing linear, addressable and connected TV (CTV) ad campaigns for consumer packaged goods (CPG) brands, and Catalina as Cadent’s preferred CPG data, audience, and measurement provider.
Cadent and Catalina have signed a new multi-year agreement establishing Cadent as Catalina’s preferred platform for executing linear, addressable and connected TV (CTV) ad campaigns for CPG brands, and Catalina as Cadent’s preferred CPG data, audience, and measurement provider.
Popular Mother’s Day gifts are expected to cost more this year, based on Catalina data insights for Q1 2023. The price of flowers, candy, and fragrances are all trending higher than the Consumer Price Index’s 8% rate of inflation for grocery store purchases for March 2023. Looking to impress for less? Head to the sparkling wine and scented candle aisles, where prices have risen only 5% and 7% respectively from 2022.
Shoppers heavily favor Irish Whiskey and Irish Beer during the weeks leading up to St. Patrick’s Day, according to data insights from shopper intelligence leader Catalina. They also anticipate the after-effects of the holiday, boosting sales of Hangover Remedies by 24% during the week of March 17.