Sales Drivers

Drive brand sales at retail stores and online. Measure your merchandising and optimize your circular performance. Grow your brand share and volume.

VOLUME

The More The Merrier

2% of shoppers drive 80% of sales. Catalina helps retailers and brands drive efficient volume, generate incremental sales, and eliminate waste and subsidy, in five steps:

  1. Target high-potential, frequent brand and category buyers.
  2. Deliver engaging, omni-channel messaging.
  3. Sell at the threshold goal in a single shopping trip.
  4. Reward shoppers with cash-back on their next trip.
  5. Measure shopper behavior and redemption to gain valuable insights.
PENETRATION

Hit Your Target

Shoppers ignore 93% of items sold in-store. Catalina helps retailers and brands find the highest-value buyers and escalate their buy rate (and returns) over time, in five steps:

  1. Target your highest-potential brand buyers.
  2. Deliver engaging, omni-channel messaging.
  3. Reward shoppers with escalating incentives in real-time.
  4. Boost buy rate with a digital media overlay to reach 
 shoppers between trips.
  5. Measure shopper behavior and redemption to gain
 valuable insights.
EFFICIENCY

Walk And Chew Gum

26% of ads are wasted on the wrong strategies. Maximize the impact of every marketing dollar by reducing waste and over-subsidization, and expanding reach without expanding your budget. Catalina helps drive efficiency with these tools:

  • Post-Purchase Suppression: Block previously converted shoppers from future media to reduce waste.
  • Tiered Offer Values: Use historical purchase pricing to tailor offers and convert shoppers more efficiently.
SHARE

Stake Your Claim

Grow your share of wallet by increasing trips and baskets with individual shoppers through long-term engagement:

  • Identify and Model Shopper Behavior
  • Deliver Personalized Engagement
  • Reward Cross-Category Purchasing
  • Defend Against Defection

Convert even more shoppers by personalizing your circular offers to each buyer across all channels.

TRIAL

Stand Out From The Crowd

Activate trial and repeat programs in real-time.

  • Stand out to shoppers who will have the most impact on new item performance.
  • Trigger omni-channel media around supporting store locations.
  • Accelerate growth of new items based on real-time results data.
LOYALTY

Tried And True

Activate loyalty programs in real time.

  • Identify defector model shoppers and target loyal buyers at the most risk of leaving a brand.
  • Deliver retention-driving incentives.
  • Measure via test and control as well as overall ROI.
  • Understand buyer motivations and churn rates.
PERSONALIZATION

Make Your Business Personal

Extend the reach of your retail paper circular into digital channels, and deliver the most relevant content and personalized weekly deals to shoppers based on their past purchases. So you can stay top-of-mind with your best shoppers throughout the week, before and after their shopping trips.

E-COMMERCE

Ad to Cart

Catalina offers a comprehensive set of solutions for retailers, brands, and agencies to understand e-commerce behavior, measure campaign impact, and target shoppers with media driving to online purchase.

You can also target shoppers from outside Catalina’s network with media to accelerate purchase at a variety of major retailers, including Walmart, Amazon, Target and pet e-commerce retailers.

Insights

See our Sales Drivers solutions in action.

Inflation Update: Catalina Shopping Basket Index Tracks Q3 Price Hikes Across Popular CPG Categories in France, Japan, and U.S.

To gauge the impact of inflation on grocery prices in the U.S., France and Japan, Catalina has updated its Shopping Basket Index to compare the aggregate price of 10 popular Consumer Packaged Goods (CPG) categories in each country during the third quarter of 2022 compared to the same period in 2021.

Inflation Update: Catalina Shopping Basket Index Tracks Q3 Price Hikes in France, Japan, and U.S.

Inflation continues to impact grocery shoppers across borders at varying rates, with Catalina’s Shopping Basket Index showing Q3 price hikes in the U.S. outpacing France and Japan for 10 common product categories.

2022 Holiday Entertaining Purchase Trend to Watch – CPG Categories that Will Capture Shopper Attention This Thanksgiving

Catalina’s data analytics team IDs what’s likely to be the biggest appetizer trend this busy winter holiday season.

Catalina Identifies Holiday Bar Cart Trends: Low-Alcohol Wine, Ready-to-drink Cocktails Gain Momentum

Anticipating the countless holiday toasts sure to be offered over the next several weeks, Catalina has identified several adult beverage category trends that will likely impact the contents of both bar and shopping carts across the U.S. this holiday season.

INFOGRAPHIC: Catalina Identifies Holiday Bar Cart Trends

Anticipating the countless holiday toasts sure to be offered over the next several weeks, Catalina has identified several adult beverage category trends that will likely impact the contents of both bar and shopping carts across the U.S. this holiday season.

As Self-Checkout Lanes Multiply at Retail Locations Across the Country, Catalina Study Assesses Impact on Shopper Behavior & Sales

With self-checkout (SCO) lanes becoming more prevalent at grocery and drug stores across the U.S., Catalina has issued a study that shatters broad generalizations about shoppers not liking the SCO option overall and not using coupons when they do use it.

Exploring Shopper Profiles at Check Out – What Are the Distinctions and How Can Retailers and Brands Leverage Them?

A quick Google search of the phrase “self-checkout (SCO) lanes” will return myriad results – mostly negative – about consumers’ perceptions of this ever-increasing self-service retail option. The data, however, tell a different story.

Cadent-Catalina Partnership Wins AdExchanger Award for Best Data-Driven TV Campaign for Applegate

Catalina and Cadent, the largest independent platform for advanced TV advertising, have jointly been recognized for their work with shared client Applegate as the winner of the 2022 AdExchanger Awards “Best Data-Driven TV Campaign.”

Catalina’s Audience-First Approach to Responsive Marketing and Best-In-Class CPG Attribution Measurement Solution

Jessica Lan, VP, Omnichannel Media Solutions, shares the audience-first strategy that led to Catalina’s recent AdExchanger Award win for “Best Data-Driven TV Campaign.”

Determining Sponsorships’ Return on Investment – Why Your Organization Can’t Afford to Not Measure the ROI of Your Sponsorships

Brian Dunphy, Catalina’s SVP Digital Business & Strategic Partnerships, explains how brands can now measure the impact of sports sponsorship on bottom-line sales and ROI.

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Catalina’s Sales Drivers arm you with a full array of retail and brand solutions proven to drive penetration, frequency, volume, and loyalty.
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