Sales Drivers

Drive brand sales at retail stores and online. Measure your merchandising and optimize your circular performance. Grow your brand share and volume.

VOLUME

The More The Merrier

2% of shoppers drive 80% of sales. Catalina helps retailers and brands drive efficient volume, generate incremental sales, and eliminate waste and subsidy, in five steps:

  1. Target high-potential, frequent brand and category buyers.
  2. Deliver engaging, omni-channel messaging.
  3. Sell at the threshold goal in a single shopping trip.
  4. Reward shoppers with cash-back on their next trip.
  5. Measure shopper behavior and redemption to gain valuable insights.
PENETRATION

Hit Your Target

Shoppers ignore 93% of items sold in-store. Catalina helps retailers and brands find the highest-value buyers and escalate their buy rate (and returns) over time, in five steps:

  1. Target your highest-potential brand buyers.
  2. Deliver engaging, omni-channel messaging.
  3. Reward shoppers with escalating incentives in real-time.
  4. Boost buy rate with a digital media overlay to reach 
 shoppers between trips.
  5. Measure shopper behavior and redemption to gain
 valuable insights.
EFFICIENCY

Walk And Chew Gum

26% of ads are wasted on the wrong strategies. Maximize the impact of every marketing dollar by reducing waste and over-subsidization, and expanding reach without expanding your budget. Catalina helps drive efficiency with these tools:

  • Post-Purchase Suppression: Block previously converted shoppers from future media to reduce waste.
  • Tiered Offer Values: Use historical purchase pricing to tailor offers and convert shoppers more efficiently.
SHARE

Stake Your Claim

Grow your share of wallet by increasing trips and baskets with individual shoppers through long-term engagement:

  • Identify and Model Shopper Behavior
  • Deliver Personalized Engagement
  • Reward Cross-Category Purchasing
  • Defend Against Defection

Convert even more shoppers by personalizing your circular offers to each buyer across all channels.

TRIAL

Stand Out From The Crowd

Activate trial and repeat programs in real-time.

  • Stand out to shoppers who will have the most impact on new item performance.
  • Trigger omni-channel media around supporting store locations.
  • Accelerate growth of new items based on real-time results data.
LOYALTY

Tried And True

Activate loyalty programs in real time.

  • Identify defector model shoppers and target loyal buyers at the most risk of leaving a brand.
  • Deliver retention-driving incentives.
  • Measure via test and control as well as overall ROI.
  • Understand buyer motivations and churn rates.
PERSONALIZATION

Make Your Business Personal

Extend the reach of your retail paper circular into digital channels, and deliver the most relevant content and personalized weekly deals to shoppers based on their past purchases. So you can stay top-of-mind with your best shoppers throughout the week, before and after their shopping trips.

E-COMMERCE

Ad to Cart

Catalina offers a comprehensive set of solutions for retailers, brands, and agencies to understand e-commerce behavior, measure campaign impact, and target shoppers with media driving to online purchase.

You can also target shoppers from outside Catalina’s network with media to accelerate purchase at a variety of major retailers, including Walmart, Amazon, Target and pet e-commerce retailers.

Insights

See our Sales Drivers solutions in action.

Sláinte! Everyone’s Irish on St. Patrick’s Day

Shoppers heavily favor Irish Whiskey and Irish Beer during the weeks leading up to St. Patrick’s Day, according to data insights from shopper intelligence leader Catalina. They also anticipate the after-effects of the holiday, boosting sales of Hangover Remedies by 24% during the week of March 17.

NBC Universal Taps Catalina as its Trusted Measurement Partner for Incrementality & Real-Time, Multi-Touch Attribution

Suzanne Schlei, Catalina’s VP of Measurement Solutions, discusses the company’s successful quest to be named a trusted measurement partner of NBC Universal for both Incrementality and Multi-Touch Attribution, the shared commitment to innovation and transformation across the industry, the growing and critical importance of data clean rooms, and the value of strategic partnerships.

Catalina's Kevin Hunter on Optimizing Brand Performance with Data

Data analytics has influenced the business landscape in many ways. Most organizations rely on key insights to understand their customer behavior, bring faster, more effective decisions and drive better financial performance. In this interview, DataRush speaks to Catalina’s Chief Commercial Officer and Head of Innovation Kevin Hunter to learn how data helps optimize brand performance.

Catalina Reports Sales of Cosmetics Rise Despite Price Increases

Data insights from shopper intelligence leader Catalina show that Face and Eye makeup prices continue to rise faster than the overall rate of inflation, likely a sign that brands are passing along some of the increased costs of ingredients and supply chain issues to shoppers.

Catalina: Sales of Cosmetics Rise Despite Price Increases

Cosmetic data insights from shopper intelligence leader Catalina show that Face and Eye makeup prices continue to rise faster than the overall rate of inflation, likely a sign that brands are passing along some of the increased costs of ingredients and supply chain issues to shoppers.

Sales of Cosmetics Rise Despite Price Increases, per Catalina

Cosmetic data insights from shopper intelligence leader Catalina show that Face and Eye makeup prices continue to rise faster than the overall rate of inflation, likely a sign that brands are passing along some of the increased costs of ingredients and supply chain issues to shoppers.

Sales of Cosmetics Rise Despite Price Increases, per Catalina

The 'lipstick effect' shimmers as cosmetic buyers indulge in affordable splurges, per shopper intelligence leader Catalina.

NBCU Announces New Measurement and Data Initiatives, as well as Trusted Partner Certifications

Among a host of measurement and data initiatives NBC Universal announced at its One23 developer conference in New York was the certification of 27 companies, including Catalina, as trusted measurement partners.

Older Grocery Shoppers Much More Deal-Motivated Than Younger Counterparts

As inflation affects consumer spending behavior, many grocers are touting deals and discounts, but while these efforts might be effective for older customers, they will not have the same impact on all consumers. With Kroger looking to extend its digitally optimized discounts to in-store customers, Catalina has partnered with 84.51° to deliver previously digital-only offers into physical aisles.

CPG Growth Strategies for 2023 – How to Win with Real-Time Solutions

Kevin Hunter, Catalina’s Chief Commercial Officer and Head of Innovation, advises CPG marketers and retailers to lean into these five growth strategies in 2023: Connected TV, Shopper Marketing, In-store Incentives, Next Gen Personalization, and Omni-Channel Delivery and Optimization.

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Catalina’s Sales Drivers arm you with a full array of retail and brand solutions proven to drive penetration, frequency, volume, and loyalty.