Drive brand sales at retail stores and online. Measure your merchandising and optimize your circular performance. Grow your brand share and volume.
The More The Merrier
2% of shoppers drive 80% of sales. Catalina helps retailers and brands drive efficient volume, generate incremental sales, and eliminate waste and subsidy, in five steps:
- Target high-potential, frequent brand and category buyers.
- Deliver engaging, omni-channel messaging.
- Sell at the threshold goal in a single shopping trip.
- Reward shoppers with cash-back on their next trip.
- Measure shopper behavior and redemption to gain valuable insights.
Hit Your Target
Shoppers ignore 93% of items sold in-store. Catalina helps retailers and brands find the highest-value buyers and escalate their buy rate (and returns) over time, in five steps:
- Target your highest-potential brand buyers.
- Deliver engaging, omni-channel messaging.
- Reward shoppers with escalating incentives in real-time.
- Boost buy rate with a digital media overlay to reach shoppers between trips.
- Measure shopper behavior and redemption to gain valuable insights.
Walk And Chew Gum
26% of ads are wasted on the wrong strategies. Maximize the impact of every marketing dollar by reducing waste and over-subsidization, and expanding reach without expanding your budget. Catalina helps drive efficiency with these tools:
- Post-Purchase Suppression: Block previously converted shoppers from future media to reduce waste.
- Tiered Offer Values: Use historical purchase pricing to tailor offers and convert shoppers more efficiently.
Stake Your Claim
Grow your share of wallet by increasing trips and baskets with individual shoppers through long-term engagement:
- Identify and Model Shopper Behavior
- Deliver Personalized Engagement
- Reward Cross-Category Purchasing
- Defend Against Defection
Convert even more shoppers by personalizing your circular offers to each buyer across all channels.
Make Your Business Personal
Extend the reach of your retail paper circular into digital channels, and deliver the most relevant content and personalized weekly deals to shoppers based on their past purchases. So you can stay top-of-mind with your best shoppers throughout the week, before and after their shopping trips.
Ad to Cart
Catalina offers a comprehensive set of solutions for retailers, brands, and agencies to understand e-commerce behavior, measure campaign impact, and target shoppers with media driving to online purchase.
You can also target shoppers from outside Catalina’s network with media to accelerate purchase at a variety of major retailers, including Walmart, Amazon, Target and pet e-commerce retailers.
See our Sales Drivers solutions in action.
When it comes to digital media - Retailers want innovation, Consumers want relevant value, and CPGs want ROI. View our webinar, hosted by CMA/SIMA, on how to make your media work harder for you and help create a seamless, frictionless experience for shoppers. Moderated by Catalina’s Omni-Channel Experts, Jenna Bennett and Jenn Glennon bring over 20 years of industry experience to the conversation.
Grocery prices fell at varying rates across categories and countries in Q3 2023, according to Catalina’s Shopping Basket Index, which analyzes the cost of products in 10 common product categories in the U.S., U.K., France, Germany, and Italy.
Kevin Hunter has been named President & CEO at data-driven, omni-channel media provider Catalina, effective immediately. Hunter will also serve on Catalina’s board of directors. A six-year veteran of the company, Hunter had been serving in this role on an interim basis for the past three months. Previously, he was Chief Commercial Officer & Head of Innovation.
