With our unparalleled CPG marketing, Catalina has helped build some of the most iconic CPG brands from a broad range of manufacturers. Here’s how we can help build yours.
is So Last Decade
Through our research, we know that demographic targeting is highly inefficient. Over 30% of advertising is wasted on shoppers who don’t even buy in your category.
In contrast to the wasteful mass marketing trends of yesteryear, Catalina uses behavioral ad targeting systems to find those shoppers with a known purchase affinity for a particular brand or category.
Leveraging three years of purchase history from over 91 million households, collaborating with Catalina yields deeper and richer key insights on your shoppers.
We’ll partner with you and work hand-in-hand to identify your most loyal customers, those at risk of defecting, and shoppers who represent the best growth opportunity for your brand.
With the ability to reach over 400 million unique shopper IDs, Catalina has the largest CPG media network in the US.
Oh, and we can target each and every one of them individually with a personal message or offer based on their transaction behavior and purchase history.
That’s unrivaled scale and unmatched mass personalization.
Catalina measures campaign effectiveness and delivers insights into the impact of our media programs based on in-store sales, so you can see the Catalina advantage - and make the most of it.
Refine your campaigns and offers inflight with more effective and efficient media that drives higher lift and loyalty.
See our CPG solutions in action.
The rise of GLP-1 medications is fundamentally changing consumer dietary habits, creating new challenges and opportunities for retailers and CPG brands. To unlock growth, marketers can leverage Catalina’s proprietary GLP-1 Shopper Profile to gain insights on how to adapt to this new consumer group and engage them with personalized, omnichannel messaging.
UK shoppers are showing a stronger preference for printed coupons over digital ones, with Gen Z leading the shift away from digital overload. Emotional connection and personalization are driving loyalty, making physical offers a powerful tool for engagement. Read more here.
2025 demands a united data front. Catalina’s comprehensive guide to data analytics and insights shows CPG brands and retailers how to collaborate to reach their most loyal customers through contextual targeting, responsive marketing, AI-based bidding, and more.
Catalina’s Q1 2025 Shopping Basket Index, which tracks the aggregate average price changes of 10 common grocery product categories, shows grocery price inflation in the U.S. continued to cool in the first quarter of 2025, with a few tariff-related exceptions.
Catalina’s Shopping Basket Index reveals grocery price inflation cooled in the first quarter of 2025, dropping to 2% overall compared to the previous year. While most categories show moderating inflation and some frozen food prices have declined, staples such as deodorants, coffee, and soft drinks are experiencing upward pricing pressure. Data shows that potential tariff-related cost increases on imported goods may quicken price hikes in specific categories.
Catalina’s Adam Van Beck shares how CPG brands can navigate Q2 2025’s market volatility. He says marketers can optimize budgets and maximize ROI amidst inflation and tariff uncertainty by leveraging advanced data analytics and precise targeting. He also explains why agile marketing and retailer-agnostic solutions are the best ways to navigate these dynamic times and reach high-value shoppers effectively.
The Table Wine category is transforming, presenting both challenges and opportunities for growth this year. Insights from Catalina's Shopper Intelligence Platform reveal five key strategies to capture the next generation of wine drinkers, from focusing on new buyer acquisition to capitalizing on the rise of premiumization and emerging categories. Learn how to navigate this dynamic landscape and cultivate lasting brand loyalty.