CPG

With our unparalleled CPG marketing, Catalina has helped build some of the most iconic CPG brands from a broad range of manufacturers. Here’s how we can help build yours.

Find

Identify your audience and where to best reach them with your message.

Understand

Analyze your consumer data and insights to understand audience behavior.

Activate

Deliver messaging that turns shoppers into buyers and buyers into fans.

Measure

Measure your media performance to optimize your content.

A Single View of Data
is So Last Decade

Through our research, we know that demographic targeting is highly inefficient. Over 30% of advertising is wasted on shoppers who don’t even buy in your category.

In contrast to the wasteful mass marketing trends of yesteryear, Catalina uses behavioral ad targeting systems to find those shoppers with a known purchase affinity for a particular brand or category.

Deep Diving in a Sea of Data.

Leveraging three years of purchase history from over 91 million households, collaborating with Catalina yields deeper and richer key insights on your shoppers.

We’ll partner with you and work hand-in-hand to identify your most loyal customers, those at risk of defecting, and shoppers who represent the best growth opportunity for your brand.

Reach for the Stars.

With the ability to reach over 400 million unique shopper IDs, Catalina has the largest CPG media network in the US.

Oh, and we can target each and every one of them individually with a personal message or offer based on their transaction behavior and purchase history.

That’s unrivaled scale and unmatched mass personalization.

Closing the Loop.

Catalina measures campaign effectiveness and delivers insights into the impact of our media programs based on in-store sales, so you can see the Catalina advantage - and make the most of it.

Refine your campaigns and offers inflight with more effective and efficient media that drives higher lift and loyalty.

Catalina’s open ecosystem of solutions was built for brands like yours, to better connect with shoppers, increase loyalty, and grow share.
Insights

See our CPG solutions in action.

Catalina Shopping Basket Index Shows Signs of Stabilizing Grocery Prices,
Yet Price Variations Persist

Catalina’s Q3 2024 Shopping Basket Index indicates that prices across 10 popular grocery categories are stabilizing, but consumers are still adapting to price volitivity by seeking out value-driven solutions.

Unmasking Shopper Insights: How Classic Monsters Illuminate Potential Marketing Strategies This Halloween!

This Halloween, we're summoning classic monster archetypes to unveil frightfully fun shopper insights! Our data wizards blend real purchase insights with third-party data to conjure up detailed shopper profiles across various categories and lifestyles. Get ready for some bewitching discoveries!

Beyond Clicks & Impressions: Mastering Personalization in the Attention Economy

Marketers must radically rethink their approach to consumer engagement because Artificial Intelligence (AI) and machine learning are revolutionizing how to connect with consumers, drive sales, and foster lasting loyalty, according to Adam Van Beck, Catalina’s SVP, CPG Omnichannel Solutions. He explains how brands can thrive in the Attention Economy by leaning into a number of hyper-personalized targeting solutions.

Find Hidden Lift & Supercharge Your CPG Sales

CPG marketers now have a way to know the impact of unseen shoppers, according to Ron Menich, Catalina’s VP of Advanced Analytics and Data Science. He explains how the Sales Life Adjustment Factor (SLAF), Catalina’s proprietary measurement tool, can identify how much a digital marketing campaign drives sales, even for impressions you can’t directly measure.

Catalina Success Story Spotlight - Applegate

See how Catalina helped Applegate Farms drive brand awareness and acquisition during the busy back-to-school season.

2024 Football Season Shopping Trends: How CPGs Can Score This Season With The Right Consumers

No big endorsement deal or multi-million-dollar budgets? No problem. Learn how brands of any size can connect with football’s growing fandom of passionate shoppers this season.

Summer Sips Shift: Non-alcoholic Beers Take the Cooler Crown from Premixed Cocktails

Non-alcoholic beers are making a splash at summer picnics, dethroning premixed cocktails as the most popular beverage choice, according to Catalina’s Shopper Intelligence Platform. Sales of non-alcoholic (N/A) beers are up 20% compared to last year, while premixed cocktails are down 13%. Hard seltzers and domestic wine are also seeing declining sales, while imported beer and all other sodas are experiencing a summer sales bump.

Grocery Food Prices a Mixed Bag in Q1

Catalina’s Shopping Basket Index shows key grocery categories remained stubbornly high in Q1 2024 while others dipped to new lows compared to the same period in 2023.

WEBINAR: Conquer Connected TV: Proven Strategies for Growth

The Connected TV (CTV) landscape is booming with innovation. In this video, our media experts share how to overcome the hurdles of shifting your media budgets from linear to CTV and design actionable strategies tailored to meet your goals.

Inflation-Driven Price Hikes Vary Significantly Across 10 Popular U.S. Grocery Categories in Q1

Catalina’s Q1 2024 Shopping Basket Index shows inflation-driven price hikes vary significantly across 10 popular grocery categories, with families, on-the-go, and value conscious shoppers hit hardest.

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