CPG

With our unparalleled CPG marketing, Catalina has helped build some of the most iconic CPG brands from a broad range of manufacturers. Here’s how we can help build yours.

Find

Identify your audience and where to best reach them with your message.

Understand

Analyze your consumer data and insights to understand audience behavior.

Activate

Deliver messaging that turns shoppers into buyers and buyers into fans.

Measure

Measure your media performance to optimize your content.

A Single View of Data
is So Last Decade

Through our research, we know that demographic targeting is highly inefficient. Over 30% of advertising is wasted on shoppers who don’t even buy in your category.

In contrast to the wasteful mass marketing trends of yesteryear, Catalina uses behavioral ad targeting systems to find those shoppers with a known purchase affinity for a particular brand or category.

Deep Diving in a Sea of Data.

Leveraging three years of purchase history from over 91 million households, collaborating with Catalina yields deeper and richer key insights on your shoppers.

We’ll partner with you and work hand-in-hand to identify your most loyal customers, those at risk of defecting, and shoppers who represent the best growth opportunity for your brand.

Reach for the Stars.

With the ability to reach over 440 unique shopper IDs, Catalina has the largest CPG media network in the US.

Oh, and we can target each and every one of them individually with a personal message or offer based on their transaction behavior and purchase history.

That’s unrivaled scale and unmatched mass personalization.

Closing the Loop.

Catalina measures campaign effectiveness and delivers insights into the impact of our media programs based on in-store sales, so you can see the Catalina advantage - and make the most of it.

Refine your campaigns and offers inflight with more effective and efficient media that drives higher lift and loyalty.

Catalina’s open ecosystem of solutions was built for brands like yours, to better connect with shoppers, increase loyalty, and grow share.
Insights

See our CPG solutions in action.

CPG Growth Strategies for 2023 – How to Win with Real-Time Solutions

Kevin Hunter, Catalina’s Chief Commercial Officer and Head of Innovation, advises CPG marketers and retailers to lean into these five growth strategies in 2023: Connected TV, Shopper Marketing, In-store Incentives, Next Gen Personalization, and Omni-Channel Delivery and Optimization.

Catalina Launches Reach Extender

Catalina has introduced Catalina Reach Extender, which amplifies current digital offers by extending relevant printed offers at check-out to those who shop exclusively In-store. The retail data science, insights, and media company, 84.51°, is an early collaborator. 84.51° currently delivers personalized promotional offers to Kroger’s digitally engaged shoppers via its website, mobile app, and more broadly via its Loyal Customer Mailer.

Sales of Herbal Immune Supplements Rise While Vitamin Sales Decline During Q4 of 2022

During the final quarter of 2022, even as the U.S. grappled with a “tripledemic” of flu, RSV and COVID-19, unit sales of vitamins and health supplements declined over the prior year while average unit prices rose, according to shopper intelligence leader Catalina. A clear exception was Herbal Immune Supplements, unit sales of which shot up 48% while their average price declined by 4%.

Shoppers Turn to Herbal Immune Supplements as Vitamin Sales Decline

During the final quarter of 2022, even as the U.S. grappled with a “tripledemic” of flu, RSV and COVID-19, unit sales of vitamins and health supplements declined over the prior year while average unit prices rose. A clear exception was Herbal Immune Supplements, unit sales of which shot up 48% while their average price declined by 4%.

How is Tripledemic Affecting OTC Sales of Flu, RSV Remedies?

Catalina’s Shopper Intelligence data insights show a sharp increase in OTC flu and RSV treatment unit sales as prices rise.

OTC Cold & Flu Meds See YoY Increase

New insights from Catalina show that the 'tripledemic' is having a large impact on OTC medicine sales. Data Catalina shows that overall over-the-counter (OTC) cold and flu medicine increased in price by 12% in 2022, with private label sales slightly decreasing outside of the children’s category.

'Tripledemic' Spurs Rising Sales for Related OTC Products

Strike three! Catalina is keeping score of store sales related to the current "tripledemic" (flu, COVID and RSV -- respiratory syncytial virus), and the results are good -- for OTC marketers, if not the suffering public.

Catalina Reports Impact of ‘Tripledemic’ on Sales of O-T-C Flu and RSV Remedies

The U.S. “tripledemic” is in full swing causing unit sales of over-the-counter (O-T-C) treatment categories to rise by as much as 69%, according to Catalina’s Shopper Intelligence Platform.

Catalina Reports Impact of ‘Tripledemic’ on Sales of Over The Counter Flu and Respiratory Syncytial Virus (RSV) Remedies

The U.S. “tripledemic” is in full swing causing unit sales of over the counter (OTC) treatment categories to rise by as much as 70%. New COVID variants, an early and more serious flu season, plus a sharp uptick of respiratory virus infections (RSV) contributed to OTC cough, cold, RSV, and flu symptom-related products climbing an average of 19% for October-November 2022 compared to the same period a year ago.

INFOGRAPHIC: Catalina Reports Impact of ‘Tripledemic’ on Sales of OTC Remedies for Flu & RSV

The U.S. 'tripledemic' is in full swing causing unit sales of over the counter (OTC) treatment categories to rise by as much as 70%. New COVID variants, an early and more serious flu season, plus a sharp uptick of respiratory virus infections (RSV) contributed to OTC cough, cold, RSV, and flu symptom-related products climbing an average of 19% for October-November 2022 compared to the same period a year ago.

MORE LIKE THIS