CPG

With our unparalleled CPG marketing, Catalina has helped build some of the most iconic CPG brands from a broad range of manufacturers. Here’s how we can help build yours.

Find

Identify your audience and where to best reach them with your message.

Understand

Analyze your consumer data and insights to understand audience behavior.

Activate

Deliver messaging that turns shoppers into buyers and buyers into fans.

Measure

Measure your media performance to optimize your content.

A Single View of Data
is So Last Decade

Through our research, we know that demographic targeting is highly inefficient. Over 30% of advertising is wasted on shoppers who don’t even buy in your category.

In contrast to the wasteful mass marketing trends of yesteryear, Catalina uses behavioral ad targeting systems to find those shoppers with a known purchase affinity for a particular brand or category.

Deep Diving in a Sea of Data.

Leveraging three years of purchase history from over 91 million households, collaborating with Catalina yields deeper and richer key insights on your shoppers.

We’ll partner with you and work hand-in-hand to identify your most loyal customers, those at risk of defecting, and shoppers who represent the best growth opportunity for your brand.

Reach for the Stars.

With the ability to reach over 440 unique shopper IDs, Catalina has the largest CPG media network in the US.

Oh, and we can target each and every one of them individually with a personal message or offer based on their transaction behavior and purchase history.

That’s unrivaled scale and unmatched mass personalization.

Closing the Loop.

Catalina measures campaign effectiveness and delivers insights into the impact of our media programs based on in-store sales, so you can see the Catalina advantage - and make the most of it.

Refine your campaigns and offers inflight with more effective and efficient media that drives higher lift and loyalty.

Catalina’s open ecosystem of solutions was built for brands like yours, to better connect with shoppers, increase loyalty, and grow share.
Insights

See our CPG solutions in action.

WEBINAR: Busting Media Myths: 3 Efficient Ways to Drive Performance In and Out of the Store

When it comes to digital media - Retailers want innovation, Consumers want relevant value, and CPGs want ROI. View our webinar, hosted by CMA/SIMA, on how to make your media work harder for you and help create a seamless, frictionless experience for shoppers. Moderated by Catalina’s Omni-Channel Experts, Jenna Bennett and Jenn Glennon bring over 20 years of industry experience to the conversation.

Catalina Brand Story

See how Catalina Marketing Corporation provides the most precise and efficient digital media solutions.

Gen Z Holiday Entertainment & Shopping Habits: Practical, Easy for the Win

The oldest of Generation Z are creating their own holiday traditions and data from Catalina’s Shopper Intelligence Platform indicates they’ll once again be looking for easy solutions to food, drink, and decorating.

Catalina Shopping Basket Index Tracks Q3 Price Hikes in U.S. and Europe

Grocery prices fell at varying rates across categories and countries in Q3 2023, according to Catalina’s Shopping Basket Index, which analyzes the cost of products in 10 common product categories in the U.S., U.K., France, Germany, and Italy.

Catalina Names Hunter As President, CEO

Kevin Hunter has been named president and CEO at St. Petersburg, Florida-based Catalina, effective immediately. He also will serve on the company’s board of directors.

Catalina Names New President and CEO

Shopper intelligence and digital media provider Catalina has a new leader. The company announced that Kevin Hunter has been appointed president and CEO. Hunter has served in that position on an interim basis for the past three months.

Shopper Intelligence Leader Catalina Names Kevin Hunter President & CEO

Kevin Hunter has been named President & CEO at data-driven, omni-channel media provider Catalina, effective immediately. Hunter will also serve on Catalina’s board of directors.

Shopper Intelligence Leader Catalina Names Kevin Hunter President & CEO

Kevin Hunter has been named President & CEO at data-driven, omni-channel media provider Catalina, effective immediately. Hunter will also serve on Catalina’s board of directors. A six-year veteran of the company, Hunter had been serving in this role on an interim basis for the past three months. Previously, he was Chief Commercial Officer & Head of Innovation.

Shoppers Buying Less Candy Before Halloween, St. Petersburg Firm Finds

Candy makers could still beat their revenue ghouls, but there’s some concerning economic trends lurking beneath the surface.

Inflation Update: Catalina Shopping Basket Index Tracks Q2 Price Hikes in U.S.

Inflation continues to impact grocery shopper habits with Catalina’s Shopping Basket Index showing Q2 price hikes eased slightly but remain high for 10 common product categories compared to a year ago.

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