CPG

With our unparalleled CPG marketing, Catalina has helped build some of the most iconic CPG brands from a broad range of manufacturers. Here’s how we can help build yours.

Find

Identify your audience and where to best reach them with your message.

Understand

Analyze your consumer data and insights to understand audience behavior.

Activate

Deliver messaging that turns shoppers into buyers and buyers into fans.

Measure

Measure your media performance to optimize your content.

A Single View of Data
is So Last Decade

Through our research, we know that demographic targeting is highly inefficient. Over 30% of advertising is wasted on shoppers who don’t even buy in your category.

In contrast to the wasteful mass marketing trends of yesteryear, Catalina uses behavioral ad targeting systems to find those shoppers with a known purchase affinity for a particular brand or category.

Deep Diving in a Sea of Data.

Leveraging three years of purchase history from over 91 million households, collaborating with Catalina yields deeper and richer key insights on your shoppers.

We’ll partner with you and work hand-in-hand to identify your most loyal customers, those at risk of defecting, and shoppers who represent the best growth opportunity for your brand.

Reach for the Stars.

With the ability to reach over 440 unique shopper IDs, Catalina has the largest CPG media network in the US.

Oh, and we can target each and every one of them individually with a personal message or offer based on their transaction behavior and purchase history.

That’s unrivaled scale and unmatched mass personalization.

Closing the Loop.

Catalina measures campaign effectiveness and delivers insights into the impact of our media programs based on in-store sales, so you can see the Catalina advantage - and make the most of it.

Refine your campaigns and offers inflight with more effective and efficient media that drives higher lift and loyalty.

Catalina’s open ecosystem of solutions was built for brands like yours, to better connect with shoppers, increase loyalty, and grow share.
Insights

See our CPG solutions in action.

Driving Profitability Through Personalization

Whether in the U.K., the U.S. or anywhere else, the profitable impact personalized shopper messaging has on retailers and brands can be profound. April Cox, Retail Solutions Director at Catalina UK, examines some universal challenges and very real opportunities for CPG brands and retailers on both sides of the pond.

Catalina: Inflation Hits 2023 Mother’s Day Gift Categories

With Mother’s Day ranking as the second most popular gift-giving holiday in the U.S, per the National Retail Federation, and with inflation still an ongoing concern, shoppers across the country are seeking the perfect present for the moms in their lives. Historically popular gift items that currently offer the most bang for the buck, per data insights culled from Catalina’s Shopper Intelligence Platform, include sparkling wine and scented candles.

Inflation Hits 2023 Mother’s Day Gift Categories Unevenly, Per Catalina

With Mother’s Day ranking as the second most popular gift-giving holiday in the U.S, per the National Retail Federation, and with inflation still an ongoing concern, shoppers across the country are seeking the perfect present for the moms in their lives. Historically popular gift items that currently offer the most bang for the buck, per data insights culled from Catalina’s Shopper Intelligence Platform, include sparkling wine and scented candles.

Inflation’s Uneven Impact on Mother’s Day Gifts

Prices in some popular Mother's Day gift categories have been less impacted by inflation than others, but which ones? Shop! Association takes a look at recent data insights drawn from Catalina's comprehensive Shopper Intelligence Platform.

Catalina Solutions Deliver Results

This video shows how we use our real-time, 1:1 deterministic data to give you a deep reservoir of insights into your shoppers and optimize at every stage of planning, execution, and measurement.

Cadent and Catalina Expand Partnership to Deliver and Measure Highly Targeted, Data-Driven TV & CTV Advertising

Cadent, the largest independent platform for advanced TV advertising, and Catalina have signed a new multi-year agreement establishing Cadent as Catalina's preferred platform for executing linear, addressable and connected TV (CTV) ad campaigns for CPG brands, and Catalina as Cadent's preferred CPG data, audience, and measurement provider.

Cadent and Catalina Expand Partnership to Deliver and Measure Highly Targeted, Data-Driven TV & CTV Advertising

Cadent, the largest independent platform for advanced TV advertising, and Catalina have signed a new multi-year agreement establishing Cadent as Catalina’s preferred platform for executing linear, addressable and connected TV (CTV) ad campaigns for consumer packaged goods (CPG) brands, and Catalina as Cadent’s preferred CPG data, audience, and measurement provider.

Cadent, Catalina Expand Partnership

Cadent and Catalina have signed a new multi-year agreement establishing Cadent as Catalina’s preferred platform for executing linear, addressable and connected TV (CTV) ad campaigns for CPG brands, and Catalina as Cadent’s preferred CPG data, audience, and measurement provider.

Inflation Hits 2023 Mother’s Day Gift Categories Unevenly

Popular Mother’s Day gifts are expected to cost more this year, based on Catalina data insights for Q1 2023. The price of flowers, candy, and fragrances are all trending higher than the Consumer Price Index’s 8% rate of inflation for grocery store purchases for March 2023. Looking to impress for less? Head to the sparkling wine and scented candle aisles, where prices have risen only 5% and 7% respectively from 2022.

Sláinte! Everyone’s Irish on St. Patrick’s Day

Shoppers heavily favor Irish Whiskey and Irish Beer during the weeks leading up to St. Patrick’s Day, according to data insights from shopper intelligence leader Catalina. They also anticipate the after-effects of the holiday, boosting sales of Hangover Remedies by 24% during the week of March 17.

MORE LIKE THIS