CPG

Catalina has helped build some of the most iconic CPG brands from a broad range of manufacturers. Here’s how we can help build yours.

Find

Identify your audience and where to best reach them with your message.

Understand

Analyze your consumer data and insights to understand audience behavior.

Activate

Deliver messaging that turns shoppers into buyers and buyers into fans.

Measure

Measure your media performance to optimize your content.

A Single View of Data
is So Last Decade

Through our research, we know that demographic targeting is highly inefficient. Over 30% of advertising is wasted on shoppers who don’t even buy in your category.

In contrast to the wasteful mass marketing trends of yesteryear, Catalina uses behavioral ad targeting systems to find those shoppers with a known purchase affinity for a particular brand or category.

Deep Diving in a Sea of Data.

Leveraging three years of purchase history from over 91 million households, collaborating with Catalina yields deeper and richer key insights on your shoppers.

We’ll partner with you and work hand-in-hand to identify your most loyal customers, those at risk of defecting, and shoppers who represent the best growth opportunity for your brand.

Reach for the Stars.

With the ability to reach over 440 unique shopper IDs, Catalina has the largest CPG media network in the US.

Oh, and we can target each and every one of them indvidually with a personal message or offer based on their transaction behavior and purchase history.

That’s unrivaled scale and unmatched mass personalization.

Closing the Loop.

Catalina measures campaign effectiveness and delivers insights into the impact of our media programs based on in-store sales, so you can see the Catalina advantage - and make the most of it.

Refine your campaigns and offers inflight with more effective and efficient media that drives higher lift and loyalty.

Catalina’s open ecosystem of solutions was built for brands like yours, to better connect with shoppers, increase loyalty, and grow share.
Insights

See our CPG solutions in action.

news

C-Store Wine Sales Increase During COVID-19

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Pandemic Fuels Wine Sales at Grocery

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Pandemic Fuels Wine Sales at Grocery & Convenience Stores per Latest Shopping Data Shared by Catalina and Koupon

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