With our unparalleled CPG marketing, Catalina has helped build some of the most iconic CPG brands from a broad range of manufacturers. Here’s how we can help build yours.
is So Last Decade
Through our research, we know that demographic targeting is highly inefficient. Over 30% of advertising is wasted on shoppers who don’t even buy in your category.
In contrast to the wasteful mass marketing trends of yesteryear, Catalina uses behavioral ad targeting systems to find those shoppers with a known purchase affinity for a particular brand or category.
Leveraging three years of purchase history from over 91 million households, collaborating with Catalina yields deeper and richer key insights on your shoppers.
We’ll partner with you and work hand-in-hand to identify your most loyal customers, those at risk of defecting, and shoppers who represent the best growth opportunity for your brand.
With the ability to reach over 400 million unique shopper IDs, Catalina has the largest CPG media network in the US.
Oh, and we can target each and every one of them individually with a personal message or offer based on their transaction behavior and purchase history.
That’s unrivaled scale and unmatched mass personalization.
Catalina measures campaign effectiveness and delivers insights into the impact of our media programs based on in-store sales, so you can see the Catalina advantage - and make the most of it.
Refine your campaigns and offers inflight with more effective and efficient media that drives higher lift and loyalty.
See our CPG solutions in action.
Catalina’s Q1 2025 Shopping Basket Index, which tracks the aggregate average price changes of 10 common grocery product categories, shows grocery price inflation in the U.S. continued to cool in the first quarter of 2025, with a few tariff-related exceptions.
Catalina’s Shopping Basket Index reveals grocery price inflation cooled in the first quarter of 2025, dropping to 2% overall compared to the previous year. While most categories show moderating inflation and some frozen food prices have declined, staples such as deodorants, coffee, and soft drinks are experiencing upward pricing pressure. Data shows that potential tariff-related cost increases on imported goods may quicken price hikes in specific categories.
Catalina’s Adam Van Beck shares how CPG brands can navigate Q2 2025’s market volatility. He says marketers can optimize budgets and maximize ROI amidst inflation and tariff uncertainty by leveraging advanced data analytics and precise targeting. He also explains why agile marketing and retailer-agnostic solutions are the best ways to navigate these dynamic times and reach high-value shoppers effectively.
The Table Wine category is transforming, presenting both challenges and opportunities for growth this year. Insights from Catalina's Shopper Intelligence Platform reveal five key strategies to capture the next generation of wine drinkers, from focusing on new buyer acquisition to capitalizing on the rise of premiumization and emerging categories. Learn how to navigate this dynamic landscape and cultivate lasting brand loyalty.
As the New Year approaches, understanding consumer beverage preferences can help brands and retailers capitalize on the latest trends. Premixed cocktails and non-alcoholic options are gaining popularity, while traditional choices like craft beer and champagne are losing ground, according to new data from Catalina’s Shopper Intelligence Platform.
Brands are increasingly shifting media dollars to Connected TV (CTV) because it offers more precise targeting and tracking of campaign performance than linear TV, according to Jenna Bennett, VP, Digital Media Sales & Strategy. She explains how Catalina’s BuyerScience platform can further enhance CTV’s power by adding more context to contextual targeting in real-time.
Yet Price Variations Persist
Catalina’s Q3 2024 Shopping Basket Index indicates that prices across 10 popular grocery categories are stabilizing, but consumers are still adapting to price volitivity by seeking out value-driven solutions.