No Gaps. No Seams.

We’ll help you segment customers, improve shopper performance, and build customer loyalty by harnessing real-time shopper intelligence to personalize communications and provide your shoppers with a seamless and responsive experience across all channels.

Audiences

Insights that allow you to personalize messages in a meaningful and motivating way, with fully customizable segments.

Media & Activation

Ensure optimized offerings for individual shoppers with an array of channel-agnostic activation options.

Measurement & Optimization

Make in-flight adjustments and optimize with syndicated or custom segments combined with real-time analysis.

Sales Drivers

A full lineup of proprietary solutions for Retail and Brand, proven to drive penetration, frequency, volume and loyalty.

Analytic Services

"One Voice" media and content management that brings a whole new level of responsiveness.

Know Your Audience.

It’s important to identify the right audience so your message doesn’t fall on deaf ears. Our Audiences & Data Services provide you with over 700 syndicated segments with unlimited options to customize so you can deliver relevant messages and offers that drive high-quality outcomes.

To Each Their Own.

No two people are exactly alike, so no two people should receive the exact same message. To ensure an optimized offering for each individual shopper, we provide a full array of channel-agnostic activation options.

Measure Twice, Optimize Always.

You want to deliver messages that motivate. Your shoppers want content that’s relevant. Our measurement insights deliver the level of personalization necessary to make both possible. Oh, and you can deliver it against audience segments that are fully customizable, too.

Drive It Home.

This is where shoppers become buyers and buyers become fans. Convert your customers with a full lineup of proprietary Retail and Brand solutions proven to drive penetration, frequency, volume, loyalty, share, trial, and personalization.

Speak With One Voice.

Ask and you shall receive. Right away. In real time. With our “One Voice” media management, you can keep track of your content with next-level responsiveness.

Catalina’s open and flexible ecosystem of solutions gives you the power to seamlessly manage and maximize your customer relationships.
Insights

See our ecosystem of solutions in action.

WEBINAR: Conquer Connected TV: Proven Strategies for Growth

The Connected TV (CTV) landscape is booming with innovation. In this video, our media experts share how to overcome the hurdles of shifting your media budgets from linear to CTV and design actionable strategies tailored to meet your goals.

The 2024 Ultimate CTV Guide for CPG Brands & Agencies

Connected TV (CTV) is rapidly stealing viewers and ad dollars from linear TV and streaming giants. This ultimate guide unlocks the secrets to leveraging CTV advertising in 2024, from advanced targeting to in-flight optimization. Learn more about how to master CTV and win in today's complex omni-channel landscape.

Inflation-Driven Price Hikes Vary Significantly Across 10 Popular U.S. Grocery Categories in Q1

Catalina’s Q1 2024 Shopping Basket Index shows inflation-driven price hikes vary significantly across 10 popular grocery categories, with families, on-the-go, and value conscious shoppers hit hardest.

Inflation-Driven Price Hikes Vary Significantly Across 10 Popular U.S. Grocery Categories in Q1

Catalina’s Q1 2024 Shopping Basket Index shows inflation-driven price hikes vary significantly across 10 popular grocery categories, with families, on-the-go, and value conscious shoppers hit hardest.

2024 Shopper Marketing Trends – Know Your Shopper & Stay Ahead

Catalina’s U.S. SVP Retail Sales, Craig Desens, explains why CPG marketers need to rethink the role of shopper marketing to reflect the growth of e-commerce, Retail Media Networks (RMNs) and omni-channel measurement tools. As budgets blend, real-time measurement tools can help them optimize their ad spend by focusing on the audiences and channels that deliver the best results given their brand objectives.

Inflation Eases For Popular Mother’s Day Gift Categories

Good news for Mother’s Day shoppers! Prices for classic gifts like flowers and chocolate are down, but you might want to skip a greeting card this year, based on insights from Catalina’s Shopper Intelligence Platform.

CASE STUDY: Omni-Channel Results as Rich as Our Coffee!

See how Catalina's CTV, Digital and In-Store strategy targeting healthy coffee drinkers was optimized to deliver SUPER results!

Craft Beer Connoisseurs: Health Nuts with a Sweet Tooth?

Craft beer season is in full swing this spring! But beyond the IPAs and pale ales, craft beer lovers are a surprisingly well-rounded bunch. They're health-conscious, adventurous eaters with a sweet tooth, according to Catalina’s Buyer Intelligence Platform.

Future-Proof Your CPG Marketing: The 2024 Guide to Leveraging CPG Data Analytics and Insights

2024 demands a united data front. Catalina’s comprehensive guide to data analytics and insights shows CPG brands and retailers how to collaborate to reach their most loyal customers through contextual targeting, responsive marketing, AI-based bidding, and more.

To Mark 40th Anniversary, Shopper Intelligence Leader Catalina Identifies Long-term CPG Category Shifts

As part of its 40th anniversary celebration, Catalina identifies long-term shifts in consumer preferences according to its Shopper Intelligence Platform. Bottled water, salsa, and hot sauce categories have grown exponentially while preferences for soup, pasta, and pasta sauce have shifted.

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