We’ll help you segment customers, improve shopper performance, and build customer loyalty by harnessing real-time shopper intelligence to personalize communications and provide your shoppers with a seamless and responsive experience across all channels.
It’s important to identify the right audience so your message doesn’t fall on deaf ears. Our Audiences & Data Services provide you with over 700 syndicated segments with unlimited options to customize so you can deliver relevant messages and offers that drive high-quality outcomes.
You want to deliver messages that motivate. Your shoppers want content that’s relevant. Our measurement insights deliver the level of personalization necessary to make both possible. Oh, and you can deliver it against audience segments that are fully customizable, too.
See our ecosystem of solutions in action.
To gauge the impact of inflation on grocery prices in the U.S., France and Japan, Catalina has updated its Shopping Basket Index to compare the aggregate price of 10 popular Consumer Packaged Goods (CPG) categories in each country during the third quarter of 2022 compared to the same period in 2021.
Inflation continues to impact grocery shoppers across borders at varying rates, with Catalina’s Shopping Basket Index showing Q3 price hikes in the U.S. outpacing France and Japan for 10 common product categories.
Anticipating the countless holiday toasts sure to be offered over the next several weeks, Catalina has identified several adult beverage category trends that will likely impact the contents of both bar and shopping carts across the U.S. this holiday season.
Anticipating the countless holiday toasts sure to be offered over the next several weeks, Catalina has identified several adult beverage category trends that will likely impact the contents of both bar and shopping carts across the U.S. this holiday season.
With self-checkout (SCO) lanes becoming more prevalent at grocery and drug stores across the U.S., Catalina has issued a study that shatters broad generalizations about shoppers not liking the SCO option overall and not using coupons when they do use it.
A quick Google search of the phrase “self-checkout (SCO) lanes” will return myriad results – mostly negative – about consumers’ perceptions of this ever-increasing self-service retail option. The data, however, tell a different story.
Catalina and Cadent, the largest independent platform for advanced TV advertising, have jointly been recognized for their work with shared client Applegate as the winner of the 2022 AdExchanger Awards “Best Data-Driven TV Campaign.”
