No Gaps. No Seams.

We’ll help you segment customers, improve shopper performance, and build customer loyalty by harnessing real-time shopper intelligence to personalize communications and provide your shoppers with a seamless and responsive experience across all channels.

Audiences & Data Services

Insights that allow you to personalize messages in a meaningful and motivating way, with fully customizable segments.

Media & Activation

Ensure optimized offerings for individual shoppers with an array of channel-agnostic activation options.

Measurement & Optimization

Make in-flight adjustments and optimize with syndicated or custom segments combined with real-time analysis.

Sales Drivers

A full lineup of proprietary solutions for Retail and Brand, proven to drive penetration, frequency, volume and loyalty.

Analytic Services

"One Voice" media and content management that brings a whole new level of responsiveness.

Know Your Audience.

It’s important to identify the right audience so your message doesn’t fall on deaf ears. Our Audiences & Data Services provide you with over 700 syndicated segments with unlimited options to customize so you can deliver relevant messages and offers that drive high-quality outcomes.

To Each Their Own.

No two people are exactly alike, so no two people should receive the exact same message. To ensure an optimized offering for each individual shopper, we provide a full array of channel-agnostic activation options.

Measure Twice, Optimize Always.

You want to deliver messages that motivate. Your shoppers want content that’s relevant. Our measurement insights deliver the level of personalization necessary to make both possible. Oh, and you can deliver it against audience segments that are fully customizable, too.

Drive It Home.

This is where shoppers become buyers and buyers become fans. Convert your customers with a full lineup of proprietary Retail and Brand solutions proven to drive penetration, frequency, volume, loyalty, share, trial, and personalization.

Speak With One Voice.

Ask and you shall receive. Right away. In real time. With our “One Voice” media management, you can keep track of your content with next-level responsiveness.

Catalina’s open and flexible ecosystem of solutions gives you the power to seamlessly manage and maximize your customer relationships.
Insights

See our ecosystem of solutions in action.

Driving Profitability Through Personalization

Whether in the U.K., the U.S. or anywhere else, the profitable impact personalized shopper messaging has on retailers and brands can be profound. April Cox, Retail Solutions Director at Catalina UK, examines some universal challenges and very real opportunities for CPG brands and retailers on both sides of the pond.

Catalina: Inflation Hits 2023 Mother’s Day Gift Categories

With Mother’s Day ranking as the second most popular gift-giving holiday in the U.S, per the National Retail Federation, and with inflation still an ongoing concern, shoppers across the country are seeking the perfect present for the moms in their lives. Historically popular gift items that currently offer the most bang for the buck, per data insights culled from Catalina’s Shopper Intelligence Platform, include sparkling wine and scented candles.

Inflation Hits 2023 Mother’s Day Gift Categories Unevenly, Per Catalina

With Mother’s Day ranking as the second most popular gift-giving holiday in the U.S, per the National Retail Federation, and with inflation still an ongoing concern, shoppers across the country are seeking the perfect present for the moms in their lives. Historically popular gift items that currently offer the most bang for the buck, per data insights culled from Catalina’s Shopper Intelligence Platform, include sparkling wine and scented candles.

Inflation’s Uneven Impact on Mother’s Day Gifts

Prices in some popular Mother's Day gift categories have been less impacted by inflation than others, but which ones? Shop! Association takes a look at recent data insights drawn from Catalina's comprehensive Shopper Intelligence Platform.

Catalina Solutions Deliver Results

This video shows how we use our real-time, 1:1 deterministic data to give you a deep reservoir of insights into your shoppers and optimize at every stage of planning, execution, and measurement.

Cadent and Catalina Expand Partnership to Deliver and Measure Highly Targeted, Data-Driven TV & CTV Advertising

Cadent, the largest independent platform for advanced TV advertising, and Catalina have signed a new multi-year agreement establishing Cadent as Catalina's preferred platform for executing linear, addressable and connected TV (CTV) ad campaigns for CPG brands, and Catalina as Cadent's preferred CPG data, audience, and measurement provider.

Cadent and Catalina Expand Partnership to Deliver and Measure Highly Targeted, Data-Driven TV & CTV Advertising

Cadent, the largest independent platform for advanced TV advertising, and Catalina have signed a new multi-year agreement establishing Cadent as Catalina’s preferred platform for executing linear, addressable and connected TV (CTV) ad campaigns for consumer packaged goods (CPG) brands, and Catalina as Cadent’s preferred CPG data, audience, and measurement provider.

Cadent, Catalina Expand Partnership

Cadent and Catalina have signed a new multi-year agreement establishing Cadent as Catalina’s preferred platform for executing linear, addressable and connected TV (CTV) ad campaigns for CPG brands, and Catalina as Cadent’s preferred CPG data, audience, and measurement provider.

Inflation Hits 2023 Mother’s Day Gift Categories Unevenly

Popular Mother’s Day gifts are expected to cost more this year, based on Catalina data insights for Q1 2023. The price of flowers, candy, and fragrances are all trending higher than the Consumer Price Index’s 8% rate of inflation for grocery store purchases for March 2023. Looking to impress for less? Head to the sparkling wine and scented candle aisles, where prices have risen only 5% and 7% respectively from 2022.

Sláinte! Everyone’s Irish on St. Patrick’s Day

Shoppers heavily favor Irish Whiskey and Irish Beer during the weeks leading up to St. Patrick’s Day, according to data insights from shopper intelligence leader Catalina. They also anticipate the after-effects of the holiday, boosting sales of Hangover Remedies by 24% during the week of March 17.

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