No Gaps. No Seams.

We’ll help you segment customers, improve shopper performance, and build customer loyalty by harnessing real-time shopper intelligence to personalize communications and provide your shoppers with a seamless and responsive experience across all channels.

Audiences & Data Services

Insights that allow you to personalize messages in a meaningful and motivating way, with fully customizable segments.

Media & Activation

Ensure optimized offerings for individual shoppers with an array of channel-agnostic activation options.

Measurement & Optimization

Make in-flight adjustments and optimize with syndicated or custom segments combined with real-time analysis.

Sales Drivers

A full lineup of proprietary solutions for Retail and Brand, proven to drive penetration, frequency, volume and loyalty.

Analytic Services

"One Voice" media and content management that brings a whole new level of responsiveness.

Know Your Audience.

It’s important to identify the right audience so your message doesn’t fall on deaf ears. Our Audiences & Data Services provide you with over 700 syndicated segments with unlimited options to customize so you can deliver relevant messages and offers that drive high-quality outcomes.

To Each Their Own.

No two people are exactly alike, so no two people should receive the exact same message. To ensure an optimized offering for each individual shopper, we provide a full array of channel-agnostic activation options.

Measure Twice, Optimize Always.

You want to deliver messages that motivate. Your shoppers want content that’s relevant. Our measurement insights deliver the level of personalization necessary to make both possible. Oh, and you can deliver it against audience segments that are fully customizable, too.

Drive It Home.

This is where shoppers become buyers and buyers become fans. Convert your customers with a full lineup of proprietary Retail and Brand solutions proven to drive penetration, frequency, volume, loyalty, share, trial, and personalization.

Speak With One Voice.

Ask and you shall receive. Right away. In real time. With our “One Voice” media management, you can keep track of your content with next-level responsiveness.

Catalina’s open and flexible ecosystem of solutions gives you the power to seamlessly manage and maximize your customer relationships.
Insights

See our ecosystem of solutions in action.

Inflation Update: Catalina Shopping Basket Index Tracks Q3 Price Hikes Across Popular CPG Categories in France, Japan, and U.S.

To gauge the impact of inflation on grocery prices in the U.S., France and Japan, Catalina has updated its Shopping Basket Index to compare the aggregate price of 10 popular Consumer Packaged Goods (CPG) categories in each country during the third quarter of 2022 compared to the same period in 2021.

Inflation Update: Catalina Shopping Basket Index Tracks Q3 Price Hikes in France, Japan, and U.S.

Inflation continues to impact grocery shoppers across borders at varying rates, with Catalina’s Shopping Basket Index showing Q3 price hikes in the U.S. outpacing France and Japan for 10 common product categories.

2022 Holiday Entertaining Purchase Trend to Watch – CPG Categories that Will Capture Shopper Attention This Thanksgiving

Catalina’s data analytics team IDs what’s likely to be the biggest appetizer trend this busy winter holiday season.

Catalina Identifies Holiday Bar Cart Trends: Low-Alcohol Wine, Ready-to-drink Cocktails Gain Momentum

Anticipating the countless holiday toasts sure to be offered over the next several weeks, Catalina has identified several adult beverage category trends that will likely impact the contents of both bar and shopping carts across the U.S. this holiday season.

INFOGRAPHIC: Catalina Identifies Holiday Bar Cart Trends

Anticipating the countless holiday toasts sure to be offered over the next several weeks, Catalina has identified several adult beverage category trends that will likely impact the contents of both bar and shopping carts across the U.S. this holiday season.

As Self-Checkout Lanes Multiply at Retail Locations Across the Country, Catalina Study Assesses Impact on Shopper Behavior & Sales

With self-checkout (SCO) lanes becoming more prevalent at grocery and drug stores across the U.S., Catalina has issued a study that shatters broad generalizations about shoppers not liking the SCO option overall and not using coupons when they do use it.

Exploring Shopper Profiles at Check Out – What Are the Distinctions and How Can Retailers and Brands Leverage Them?

A quick Google search of the phrase “self-checkout (SCO) lanes” will return myriad results – mostly negative – about consumers’ perceptions of this ever-increasing self-service retail option. The data, however, tell a different story.

Cadent-Catalina Partnership Wins AdExchanger Award for Best Data-Driven TV Campaign for Applegate

Catalina and Cadent, the largest independent platform for advanced TV advertising, have jointly been recognized for their work with shared client Applegate as the winner of the 2022 AdExchanger Awards “Best Data-Driven TV Campaign.”

Catalina’s Audience-First Approach to Responsive Marketing and Best-In-Class CPG Attribution Measurement Solution

Jessica Lan, VP, Omnichannel Media Solutions, shares the audience-first strategy that led to Catalina’s recent AdExchanger Award win for “Best Data-Driven TV Campaign.”

Determining Sponsorships’ Return on Investment – Why Your Organization Can’t Afford to Not Measure the ROI of Your Sponsorships

Brian Dunphy, Catalina’s SVP Digital Business & Strategic Partnerships, explains how brands can now measure the impact of sports sponsorship on bottom-line sales and ROI.

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