We’ll help you segment customers, improve shopper performance, and build customer loyalty by harnessing real-time shopper intelligence to personalize communications and provide your shoppers with a seamless and responsive experience across all channels.
It’s important to identify the right audience so your message doesn’t fall on deaf ears. Our Audiences & Data Services provide you with over 700 syndicated segments with unlimited options to customize so you can deliver relevant messages and offers that drive high-quality outcomes.
No two people are exactly alike, so no two people should receive the exact same message. To ensure an optimized offering for each individual shopper, we provide a full array of channel-agnostic activation options.
You want to deliver messages that motivate. Your shoppers want content that’s relevant. Our measurement insights deliver the level of personalization necessary to make both possible. Oh, and you can deliver it against audience segments that are fully customizable, too.
This is where shoppers become buyers and buyers become fans. Convert your customers with a full lineup of proprietary Retail and Brand solutions proven to drive penetration, frequency, volume, loyalty, share, trial, and personalization.
Ask and you shall receive. Right away. In real time. With our “One Voice” media management, you can keep track of your content with next-level responsiveness.
See our ecosystem of solutions in action.
Inflation continues to impact grocery shopper habits with Catalina’s Shopping Basket Index showing Q2 price hikes eased slightly but remain high for 10 common product categories compared to a year ago.
With candy sales slumping amidst price increases this past year, per data insights from Catalina's Shopper Intelligence Platform, there are still steps marketers can take to pump up sweets sales heading into Halloween.
New data from Catalina shows that candy prices rose significantly year-over-year in the latest quarter, opening the door for expanded private label candy programs.
Candy prices over the past year have escalated at a scary pace, which has had a chilling effect on unit sales for several popular Halloween sweets, per purchase insights provided by Catalina's Shopper Intelligence Platform. Catalina has identified steps CPG marketers can still take with price-conscious consumers to put more treats in baskets this Halloween season.
With candy prices up and unit sales down, Catalina advises CPG marketers on how to put more treats in baskets this Halloween season.
With prices for virtually all sweets having risen frightfully over a year ago -- likely fueling a corresponding decline in unit sales, per purchase insights from Catalina’s Shopper Intelligence Platform – how should candy marketers respond to put more treats in baskets this Halloween?
Wes Bean, Chief Revenue Officer at Catalina, recently responded to questions about the company, its offerings and points of difference posed by the Category Management Association (CMA) and Shopper Insights Management Association (SIMA). He addressed the meaningful value today’s shoppers are looking for and how retailers and brands can best connect with them in real time across channels to most effectively meet their needs, using tools like AI in retail marketing and Retail Media Network Scorecards to build loyalty and grow baskets in a measurable way.
Dynamic shifts in the industry – like inflation and the rise of retail media networks – are changing shopper marketing. View our webinar, hosted by CMA/SIMA, on sharpening your shopper marketing strategies with Catalina’s Wes Bean, U.S. Chief Retail Officer and Premal Patel, VP/Managing Director UK.
The VP of Channel Partnerships at Cadent – Andrew Horlick – writes this guest blog about the changing TV Advertising landscape and its growing opportunity for marketers, including cross-screen measurement.
Wes Bean, Catalina’s Chief Retail & CPG Officer, explains how retailers can break down the ‘digital divide’ by combining digital coupons with in-store/in-lane media to give shoppers equal access to offers and incentives.