No Gaps. No Seams.

We’ll help you segment customers, improve shopper performance, and build customer loyalty by harnessing real-time shopper intelligence to personalize communications and provide your shoppers with a seamless and responsive experience across all channels.

Audiences & Data Services

Insights that allow you to personalize messages in a meaningful and motivating way, with fully customizable segments.

Media & Activation

Ensure optimized offerings for individual shoppers with an array of channel-agnostic activation options.

Measurement & Optimization

Make in-flight adjustments and optimize with syndicated or custom segments combined with real-time analysis.

Sales Drivers

A full lineup of proprietary solutions for Retail and Brand, proven to drive penetration, frequency, volume and loyalty.

Analytic Services

"One Voice" media and content management that brings a whole new level of responsiveness.

Know Your Audience.

It’s important to identify the right audience so your message doesn’t fall on deaf ears. Our Audiences & Data Services provide you with over 700 syndicated segments with unlimited options to customize so you can deliver relevant messages and offers that drive high-quality outcomes.

To Each Their Own.

No two people are exactly alike, so no two people should receive the exact same message. To ensure an optimized offering for each individual shopper, we provide a full array of channel-agnostic activation options.

Measure Twice, Optimize Always.

You want to deliver messages that motivate. Your shoppers want content that’s relevant. Our measurement insights deliver the level of personalization necessary to make both possible. Oh, and you can deliver it against audience segments that are fully customizable, too.

Drive It Home.

This is where shoppers become buyers and buyers become fans. Convert your customers with a full lineup of proprietary Retail and Brand solutions proven to drive penetration, frequency, volume, loyalty, share, trial, and personalization.

Speak With One Voice.

Ask and you shall receive. Right away. In real time. With our “One Voice” media management, you can keep track of your content with next-level responsiveness.

Catalina’s open and flexible ecosystem of solutions gives you the power to seamlessly manage and maximize your customer relationships.
Insights

See our ecosystem of solutions in action.

Sláinte! Everyone’s Irish on St. Patrick’s Day

Shoppers heavily favor Irish Whiskey and Irish Beer during the weeks leading up to St. Patrick’s Day, according to data insights from shopper intelligence leader Catalina. They also anticipate the after-effects of the holiday, boosting sales of Hangover Remedies by 24% during the week of March 17.

NBC Universal Taps Catalina as its Trusted Measurement Partner for Incrementality & Real-Time, Multi-Touch Attribution

Suzanne Schlei, Catalina’s VP of Measurement Solutions, discusses the company’s successful quest to be named a trusted measurement partner of NBC Universal for both Incrementality and Multi-Touch Attribution, the shared commitment to innovation and transformation across the industry, the growing and critical importance of data clean rooms, and the value of strategic partnerships.

Catalina's Kevin Hunter on Optimizing Brand Performance with Data

Data analytics has influenced the business landscape in many ways. Most organizations rely on key insights to understand their customer behavior, bring faster, more effective decisions and drive better financial performance. In this interview, DataRush speaks to Catalina’s Chief Commercial Officer and Head of Innovation Kevin Hunter to learn how data helps optimize brand performance.

Catalina Reports Sales of Cosmetics Rise Despite Price Increases

Data insights from shopper intelligence leader Catalina show that Face and Eye makeup prices continue to rise faster than the overall rate of inflation, likely a sign that brands are passing along some of the increased costs of ingredients and supply chain issues to shoppers.

Catalina: Sales of Cosmetics Rise Despite Price Increases

Cosmetic data insights from shopper intelligence leader Catalina show that Face and Eye makeup prices continue to rise faster than the overall rate of inflation, likely a sign that brands are passing along some of the increased costs of ingredients and supply chain issues to shoppers.

Sales of Cosmetics Rise Despite Price Increases, per Catalina

Cosmetic data insights from shopper intelligence leader Catalina show that Face and Eye makeup prices continue to rise faster than the overall rate of inflation, likely a sign that brands are passing along some of the increased costs of ingredients and supply chain issues to shoppers.

Sales of Cosmetics Rise Despite Price Increases, per Catalina

The 'lipstick effect' shimmers as cosmetic buyers indulge in affordable splurges, per shopper intelligence leader Catalina.

NBCU Announces New Measurement and Data Initiatives, as well as Trusted Partner Certifications

Among a host of measurement and data initiatives NBC Universal announced at its One23 developer conference in New York was the certification of 27 companies, including Catalina, as trusted measurement partners.

Older Grocery Shoppers Much More Deal-Motivated Than Younger Counterparts

As inflation affects consumer spending behavior, many grocers are touting deals and discounts, but while these efforts might be effective for older customers, they will not have the same impact on all consumers. With Kroger looking to extend its digitally optimized discounts to in-store customers, Catalina has partnered with 84.51° to deliver previously digital-only offers into physical aisles.

CPG Growth Strategies for 2023 – How to Win with Real-Time Solutions

Kevin Hunter, Catalina’s Chief Commercial Officer and Head of Innovation, advises CPG marketers and retailers to lean into these five growth strategies in 2023: Connected TV, Shopper Marketing, In-store Incentives, Next Gen Personalization, and Omni-Channel Delivery and Optimization.

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