We’ll help you segment customers, improve shopper performance, and build customer loyalty by harnessing real-time shopper intelligence to personalize communications and provide your shoppers with a seamless and responsive experience across all channels.
"One Voice" media and content management that brings a whole new level of responsiveness.
It’s important to identify the right audience so your message doesn’t fall on deaf ears. Our Audiences & Data Services provide you with over 700 syndicated segments with unlimited options to customize so you can deliver relevant messages and offers that drive high-quality outcomes.
You want to deliver messages that motivate. Your shoppers want content that’s relevant. Our measurement insights deliver the level of personalization necessary to make both possible. Oh, and you can deliver it against audience segments that are fully customizable, too.
See our ecosystem of solutions in action.
As the consumer journey becomes more complex, Jenna Bennett, VP, Digital Media Sales & Strategy, advocates for the strategic use of artificial intelligence (AI) and machine learning to deliver highly personalized, omnichannel messaging. By leveraging the power of hyperconnectivity, CPG marketers can significantly reduce costs, boost sales, and create exceptional shopper engagement.
Marketers must radically rethink their approach to consumer engagement because Artificial Intelligence (AI) and machine learning are revolutionizing how to connect with consumers, drive sales, and foster lasting loyalty, according to Adam Van Beck, Catalina’s SVP, CPG Omnichannel Solutions. He explains how brands can thrive in the Attention Economy by leaning into a number of hyper-personalized targeting solutions.
CPG marketers now have a way to know the impact of unseen shoppers, according to Ron Menich, Catalina’s VP of Advanced Analytics and Data Science. He explains how the Sales Life Adjustment Factor (SLAF), Catalina’s proprietary measurement tool, can identify how much a digital marketing campaign drives sales, even for impressions you can’t directly measure.
Non-alcoholic beers are making a splash at summer picnics, dethroning premixed cocktails as the most popular beverage choice, according to Catalina’s Shopper Intelligence Platform. Sales of non-alcoholic (N/A) beers are up 20% compared to last year, while premixed cocktails are down 13%. Hard seltzers and domestic wine are also seeing declining sales, while imported beer and all other sodas are experiencing a summer sales bump.
Connected TV (CTV) is rapidly stealing viewers and ad dollars from linear TV and streaming giants. This ultimate guide unlocks the secrets to leveraging CTV advertising in 2024, from advanced targeting to in-flight optimization. Learn more about how to master CTV and win in today's complex omni-channel landscape.
