Agencies

Catalina has partnered with top agencies around the world to help them maximize clients’ shopper relationships with our unrivaled agency insights and analytics. Here’s how we can help yours.

Find

Identify your audience and where to best reach them with your message.

Understand

Analyze your consumer data and insights to understand audience behavior.

Activate

Deliver messaging that turns shoppers into buyers and buyers into fans.

Measure

Measure your media performance to optimize your content.

Win-Win for Client & Shopper.

Your CPG clients demand personalization. Your clients’ consumers appreciate receiving offers, messages, and value relevant to their wants and needs. And Catalina has the experience and extensive digital media network to deliver personalization on a mass scale.

By targeting those with particular brand affinities, you engage and convert shoppers most important for growing your clients’ brands.

The Difference Isn’t The Data.

Sure, having purchase and behavior data insights for virtually all U.S. households helps. But it’s what we DO with the data that makes the real difference.

By digging into the data and drawing key insights, we’re able to understand more than just purchase behavior. We can understand the needs and motivations that drive those behaviors.

Equity Wasn’t Built In A Day.

But building brand equity doesn’t have to be a painstaking process, either. Personalized Digital Advertising from Catalina connects consumer behaviors to targeted media to generate:

  • Greater Brand Awareness
  • Unaided Brand Recall
  • Product Trial
  • Repeat Consumption

Which adds up to greater lift and loyalty for your CPG clients.

Optimize & Repeat.

Our closed-loop system measures the actual impact of a campaign based on actual sales - all in real time.

This allows agencies like yours to refine your clients’ messaging and offers inflight gaining both effectiveness and efficiency. Something most clients tend to appreciate.

Catalina’s open ecosystem of solutions is tailored to fit the needs of agencies with CPG clients who want to maximize their customer relationships.
Insights

See our agency solutions in action.

Craft Beer Connoisseurs: Health Nuts with a Sweet Tooth?

Craft beer season is in full swing this spring! But beyond the IPAs and pale ales, craft beer lovers are a surprisingly well-rounded bunch. They're health-conscious, adventurous eaters with a sweet tooth, according to Catalina’s Buyer Intelligence Platform.

Future-Proof Your CPG Marketing: The 2024 Guide to Leveraging CPG Data Analytics and Insights

2024 demands a united data front. Catalina’s comprehensive guide to data analytics and insights shows CPG brands and retailers how to collaborate to reach their most loyal customers through contextual targeting, responsive marketing, AI-based bidding, and more.

To Mark 40th Anniversary, Shopper Intelligence Leader Catalina Identifies Long-term CPG Category Shifts

As part of its 40th anniversary celebration, Catalina identifies long-term shifts in consumer preferences according to its Shopper Intelligence Platform. Bottled water, salsa, and hot sauce categories have grown exponentially while preferences for soup, pasta, and pasta sauce have shifted.

Catalina Marks 40th Anniversary By Sharing Long-term CPG Category Shifts

Catalina’s Shopper Intelligence Platform identifies long-term shifts in consumer preferences as part of its 40th anniversary celebration. Bottled water, salsa, and hot sauce categories have grown exponentially while preferences for soup, pasta, and pasta sauce have shifted.

AI-Based Bidding is the Future of Advertising

Have you ever visited a marketplace and engaged in haggling only to realize in hindsight that you paid too much? Buyer’s remorse doesn’t feel good, but don’t be too hard on yourself if you are not trained or skilled in such negotiations.

If you have experienced a similar regret after paying too much for digital media, you should explore the benefits of AI-Based Bidding (ABB) for your next advertising campaign.

WEBINAR: Busting Media Myths: 3 Efficient Ways to Drive Performance In and Out of the Store

When it comes to digital media - Retailers want innovation, Consumers want relevant value, and CPGs want ROI. View our webinar, hosted by CMA/SIMA, on how to make your media work harder for you and help create a seamless, frictionless experience for shoppers. Moderated by Catalina’s Omni-Channel Experts, Jenna Bennett and Jenn Glennon bring over 20 years of industry experience to the conversation.

Catalina Brand Story

See how Catalina Marketing Corporation provides the most precise and efficient digital media solutions.

Gen Z Holiday Entertainment & Shopping Habits: Practical, Easy for the Win

The oldest of Generation Z are creating their own holiday traditions and data from Catalina’s Shopper Intelligence Platform indicates they’ll once again be looking for easy solutions to food, drink, and decorating.

Catalina Shopping Basket Index Tracks Q3 Price Hikes in U.S. and Europe

Grocery prices fell at varying rates across categories and countries in Q3 2023, according to Catalina’s Shopping Basket Index, which analyzes the cost of products in 10 common product categories in the U.S., U.K., France, Germany, and Italy.

Catalina Names Hunter As President, CEO

Kevin Hunter has been named president and CEO at St. Petersburg, Florida-based Catalina, effective immediately. He also will serve on the company’s board of directors.

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