Catalina has partnered with top agencies around the world to help them maximize clients’ shopper relationships with our unrivaled agency insights and analytics. Here’s how we can help yours.
Your CPG clients demand personalization. Your clients’ consumers appreciate receiving offers, messages, and value relevant to their wants and needs. And Catalina has the experience and extensive digital media network to deliver personalization on a mass scale.
By targeting those with particular brand affinities, you engage and convert shoppers most important for growing your clients’ brands.
Sure, having purchase and behavior data insights for virtually all U.S. households helps. But it’s what we DO with the data that makes the real difference.
By digging into the data and drawing key insights, we’re able to understand more than just purchase behavior. We can understand the needs and motivations that drive those behaviors.
But building brand equity doesn’t have to be a painstaking process, either. Personalized Digital Advertising from Catalina connects consumer behaviors to targeted media to generate:
- Greater Brand Awareness
- Unaided Brand Recall
- Product Trial
- Repeat Consumption
Which adds up to greater lift and loyalty for your CPG clients.
Our closed-loop system measures the actual impact of a campaign based on actual sales - all in real time.
This allows agencies like yours to refine your clients’ messaging and offers inflight gaining both effectiveness and efficiency. Something most clients tend to appreciate.
See our agency solutions in action.
Non-alcoholic beers are making a splash at summer picnics, dethroning premixed cocktails as the most popular beverage choice, according to Catalina’s Shopper Intelligence Platform. Sales of non-alcoholic (N/A) beers are up 20% compared to last year, while premixed cocktails are down 13%. Hard seltzers and domestic wine are also seeing declining sales, while imported beer and all other sodas are experiencing a summer sales bump.
Craft beer season is in full swing this spring! But beyond the IPAs and pale ales, craft beer lovers are a surprisingly well-rounded bunch. They're health-conscious, adventurous eaters with a sweet tooth, according to Catalina’s Buyer Intelligence Platform.
2024 demands a united data front. Catalina’s comprehensive guide to data analytics and insights shows CPG brands and retailers how to collaborate to reach their most loyal customers through contextual targeting, responsive marketing, AI-based bidding, and more.
As part of its 40th anniversary celebration, Catalina identifies long-term shifts in consumer preferences according to its Shopper Intelligence Platform. Bottled water, salsa, and hot sauce categories have grown exponentially while preferences for soup, pasta, and pasta sauce have shifted.
Catalina’s Shopper Intelligence Platform identifies long-term shifts in consumer preferences as part of its 40th anniversary celebration. Bottled water, salsa, and hot sauce categories have grown exponentially while preferences for soup, pasta, and pasta sauce have shifted.