Personalize CPG Marketing. Decode Shopper Behavior. Maximize Consumer Relationships.

What We Do

Using real-time intelligence and rapid responsiveness, we deliver personalized CPG marketing to decode shopper behavior and maximize consumer relationships. All at unparalleled scale.

Find

Identify your audience and where to best reach them with your message.

Understand

Analyze your consumer data and insights to understand audience behavior.

Activate

Deliver messaging that turns shoppers into buyers and buyers into fans.

Measure

Measure your media performance to optimize your content.

Identify your audience and where best to reach them with your message.

It's important to know who you're talking to before you decide what to say to them. Use our custom or syndicated segments to align better with your shoppers.

Generate insights by analyzing shopper data to better understand audiences.

This is where our data nerds get to flex their muscles. Our analytics provide incredibly precise insights based on years of consumer data to ensure highly individualized messages.

Deliver personalized messages that turn shoppers into buyers and buyers into fans.

Whether you are trying to penetrate a new market segment or build more loyalty among your current shoppers, we'll help you serve up relevant and motivating messages.

Measure your media performance to optimize your content.

Rinse and repeat. Measure how well your media and messaging is performing to inform in-flight adjustments that make the most of your media.

An Ecosystem of Solutions

Maximize customer relationships to either solve a business problem or capitalize on an opportunity.

Audiences & Data Services

Insights that allow you to personalize messages in a meaningful and motivating way, with fully customizable segments.

Media & Activation

Ensure optimized offerings for individual shoppers with an array of channel-agnostic activation options.

Measurement & Optimization

Make in-flight adjustments and optimize with syndicated or custom segments combined with real-time analysis.

Sales Drivers

A full lineup of proprietary solutions for Retail and Brand, proven to drive penetration, frequency, volume and loyalty.

Analytic Services

"One Voice" media and content management that brings a whole new level of responsiveness.

The Latest
Sales of Cosmetics Rise Despite Price Increases, per Catalina

Cosmetic data insights from shopper intelligence leader Catalina show that Face and Eye makeup prices continue to rise faster than the overall rate of inflation, likely a sign that brands are passing along some of the increased costs of ingredients and supply chain issues to shoppers.

Omni-Channel Results as Rich as Our Coffee!

See how Catalina's CTV, Digital and In-Store strategy targeted towards healthy coffee drinkers was optimized to deliver SUPER results!

NBC Universal Taps Catalina as its Trusted Measurement Partner for Incrementality & Real-Time, Multi-Touch Attribution

Suzanne Schlei, Catalina’s VP of Measurement Solutions, discusses the company’s successful quest to be named a trusted measurement partner of NBC Universal for both Incrementality and Multi-Touch Attribution, the shared commitment to innovation and transformation across the industry, the growing and critical importance of data clean rooms, and the value of strategic partnerships.

MORE LIKE THIS
Who We Work With

No matter what your goals are, we'll help deliver relevant and specific value to each one of your shoppers.

Retailers

Uncover insights to inform activations that increase shopper engagement and sales across all channels.

CPG

Pinpoint your shoppers to deliver relevant and persuasive content to build loyalty and share.

Agencies

Reach shoppers across a full spectrum of media to build brand equity.

See More
Brands And Agencies That Trust Us

Don’t just take our word for it. We’ve been a trusted partner of world-class CPG Brands, Retailers and Agencies for years.

Bayer
DR Pepper Snapple Group
Barilla
Beyond Better Foods
Campbell's
Danone
Dole
Groupe Lactalis
Halo Top
Insurgent
Johnson & Johnson
Kimberly-Clark
KraftHeinz
Loreal
Nestle
Parabens
Pepsico
Pfizer
Reckitt Beckiser
Sanofi
Unilever
Upfield