Since data is what we do best, we'll just let the numbers speak for themselves.
Total Shopper IDs Purchasing in Last Year
Digital Ad IDs
Mobile Ad IDs
Digitally Enabled Shopper IDs
HH TV Panel + Purchase Data
Households with Shopper IDs
Sales Observed Annually
Shopper Trips Observed Annually
Annual Value Delivered to Customers
As a result of this new partnership, media advertisers in the CPG space will gain access to Catalina’s purchase-based audiences, which can be associated with MVPD households through Blockgraph’s Identity Operating System. In turn, CPG advertisers will be able to leverage aggregated and de-identified data insights tied to Catalina’s household identity graph of over 110 million households and more accurately target audiences across convergent TV campaigns.
See how Catalina used Volume Maximizer to help this energy bar brand do some powerful lifting of sales.
Catalina’s VP of Out-of-Home Media Tiffany Southwell explains how data-driven media activation and closed loop measurement are increasingly important as the industry looks to become part of the mainstream media mix.
No matter what your goals are, we'll help deliver relevant and specific value to each one of your shoppers.
Uncover insights to inform activations that increase shopper engagement and sales across all channels.
Pinpoint your shoppers to deliver relevant and persuasive content to build loyalty and share.
Reach shoppers across a full spectrum of media to build brand equity.
Catalina has been a trusted partner of world-class CPG brands for 35+ years.