Personalize CPG Marketing. Decode Shopper Behavior. Maximize Consumer Relationships.

What We Do

Using real-time intelligence and rapid responsiveness, we deliver personalized CPG marketing to decode shopper behavior and maximize consumer relationships. All at unparalleled scale.

Find

Identify your audience and where to best reach them with your message.

Find

Understand

Analyze your consumer data and insights to understand audience behavior.

Understand

Activate

Deliver messaging that turns shoppers into buyers and buyers into fans.

Activate

Measure

Measure your media performance to optimize your content.

Measure

Find

Identify your audience and where best to reach them with your message.

It's important to know who you're talking to before you decide what to say to them. Use our custom or syndicated segments to align better with your shoppers.

Understand

Generate insights by analyzing shopper data to better understand audiences.

This is where our data nerds get to flex their muscles. Our analytics provide incredibly precise insights based on years of consumer data to ensure highly individualized messages.

Activate

Deliver personalized messages that turn shoppers into buyers and buyers into fans.

Whether you are trying to penetrate a new market segment or build more loyalty among your current shoppers, we'll help you serve up relevant and motivating messages.

Measure

Measure your media performance to optimize your content.

Rinse and repeat. Measure how well your media and messaging is performing to inform in-flight adjustments that make the most of your media.

An Ecosystem of Solutions

Maximize customer relationships to either solve a business problem or capitalize on an opportunity.

Audiences & Data Services

Insights that allow you to personalize messages in a meaningful and motivating way, with fully customizable segments.

Audiences & Data as a Service

Media & Activation

Ensure optimized offerings for individual shoppers with an array of channel-agnostic activation options.

Media & Activation

Measurement & Optimization

Make in-flight adjustments and optimize with syndicated or custom segments combined with real-time analysis.

Measurement & Optimization

Sales Drivers

A full lineup of proprietary solutions for Retail and Brand, proven to drive penetration, frequency, volume and loyalty.

Sales Drivers

Analytic Services

"One Voice" media and content management that brings a whole new level of responsiveness.

Analytics Services

The Latest

Price Hikes Across 10 Popular Grocery Categories in U.S. and Europe Top Overall Rate of Inflation

For the first quarter of 2023, prices in several food and personal care categories topped the overall rate of inflation in the U.S. and Europe, according to the Catalina Shopping Basket Index.

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From CTV to In-store. Let it Pour. Let it Pour. Let it Pour.

See how Catalina’s CTV and In-Store campaign helped this Spirits Brand ring in the holidays!

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Driving Profitability Through Personalization

Whether in the U.K., the U.S. or anywhere else, the profitable impact personalized shopper messaging has on retailers and brands can be profound. April Cox, Retail Solutions Director at Catalina UK, examines some universal challenges and very real opportunities for CPG brands and retailers on both sides of the pond.

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