Personalize CPG Marketing. Decode Shopper Behavior. Maximize Consumer Relationships.

What We Do

Using real-time intelligence and rapid responsiveness, we deliver personalized CPG marketing to decode shopper behavior and maximize consumer relationships. All at unparalleled scale.

Find

Identify your audience and where to best reach them with your message.

Understand

Analyze your consumer data and insights to understand audience behavior.

Activate

Deliver messaging that turns shoppers into buyers and buyers into fans.

Measure

Measure your media performance to optimize your content.

Identify your audience and where best to reach them with your message.

It's important to know who you're talking to before you decide what to say to them. Use our custom or syndicated segments to align better with your shoppers.

Generate insights by analyzing shopper data to better understand audiences.

This is where our data nerds get to flex their muscles. Our analytics provide incredibly precise insights based on years of consumer data to ensure highly individualized messages.

Deliver personalized messages that turn shoppers into buyers and buyers into fans.

Whether you are trying to penetrate a new market segment or build more loyalty among your current shoppers, we'll help you serve up relevant and motivating messages.

Measure your media performance to optimize your content.

Rinse and repeat. Measure how well your media and messaging is performing to inform in-flight adjustments that make the most of your media.

An Ecosystem of Solutions

Maximize customer relationships to either solve a business problem or capitalize on an opportunity.

Audiences

Insights that allow you to personalize messages in a meaningful and motivating way, with fully customizable segments.

Media & Activation

Ensure optimized offerings for individual shoppers with an array of channel-agnostic activation options.

Measurement & Optimization

Make in-flight adjustments and optimize with syndicated or custom segments combined with real-time analysis.

Sales Drivers

A full lineup of proprietary solutions for Retail and Brand, proven to drive penetration, frequency, volume and loyalty.

The Latest
To Mark 40th Anniversary, Shopper Intelligence Leader Catalina Identifies Long-term CPG Category Shifts

As part of its 40th anniversary celebration, Catalina identifies long-term shifts in consumer preferences according to its Shopper Intelligence Platform. Bottled water, salsa, and hot sauce categories have grown exponentially while preferences for soup, pasta, and pasta sauce have shifted.

Cracking the commodity category sales-to-media effectiveness link

See how Catalina proved how Commodity Products can drive awareness, reach, and sales with CTV.

AI-Based Bidding is the Future of Advertising

Have you ever visited a marketplace and engaged in haggling only to realize in hindsight that you paid too much? Buyer’s remorse doesn’t feel good, but don’t be too hard on yourself if you are not trained or skilled in such negotiations.

If you have experienced a similar regret after paying too much for digital media, you should explore the benefits of AI-Based Bidding (ABB) for your next advertising campaign.

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Who We Work With

No matter what your goals are, we'll help deliver relevant and specific value to each one of your shoppers.

Retailers

Uncover insights to inform activations that increase shopper engagement and sales across all channels.

CPG

Pinpoint your shoppers to deliver relevant and persuasive content to build loyalty and share.

Agencies

Reach shoppers across a full spectrum of media to build brand equity.

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Brands And Agencies That Trust Us

Don’t just take our word for it. We’ve been a trusted partner of world-class CPG Brands, Retailers and Agencies for years.

Bayer
DR Pepper Snapple Group
Barilla
Beyond Better Foods
Campbell's
Danone
Dole
Groupe Lactalis
Halo Top
Insurgent
Johnson & Johnson
Kimberly-Clark
KraftHeinz
Loreal
Nestle
Parabens
Pepsico
Pfizer
Reckitt Beckiser
Sanofi
Unilever
Upfield