Since data is what we do best, we'll just let the numbers speak for themselves.
Total Shopper IDs Purchasing in Last Year
Digital Ad IDs
Mobile Ad IDs
Digitally Enabled Shopper IDs
HH TV Panel + Purchase Data
Households with Shopper IDs
Sales Observed Annually
Shopper Trips Observed Annually
Annual Value Delivered to Customers
With the COVID-19 vaccination rate of adults receiving at least one dose now topping 60 percent in the U.S., and the Centers for Disease Control and Prevention (CDC) easing mask guidelines for those who have been vaccinated, recent grocery/CPG shopping data from shopper intelligence leader Catalina underscores the increasing enthusiasm for returning to a sense of normalcy sweeping the country after 15 months of varying degrees of restrictions.
Catalina has formed a groundbreaking partnership with leading audio company and the No. 1 podcast publisher iHeartMedia to measure and attribute the impact of podcast advertising on offline sales in physical stores, which continue to represent the majority of CPG purchases.
Catalina is extending its collaboration with Walgreens into the digital channel. Together, Catalina and Walgreens will increase awareness of Account-Specific marketing programs that deliver incremental value to Walgreens shoppers, and provide a more seamless, personalized shopping experience for customers in-store and online.
No matter what your goals are, we'll help deliver relevant and specific value to each one of your shoppers.
Uncover insights to inform activations that increase shopper engagement and sales across all channels.
Pinpoint your shoppers to deliver relevant and persuasive content to build loyalty and share.
Reach shoppers across a full spectrum of media to build brand equity.
Catalina has been a trusted partner of world-class CPG brands for 35+ years.