We combine our deep analytics and insights with the greatest buyer history database in the world to power our buyR3scienceTM solutions. Our solutions pinpoint the why behind every buy and mobilize meaningful, real-time engagement and results with the relevant 2% of buyers who drive 80% of brand volume (on average).
The CMO Club, in thought leadership with Catalina Marketing, has fielded research among senior marketing executives across the U.S. to create a CMO Club Solution Guide addressing “The REAL Drivers of Brand Growth in a Digital World.” The guide offers insights into the importance of marketers establishing a unified approach to measuring the efficiency and effectiveness of their multi-touch digital and traditional media efforts.
In today’s highly challenging, uber-competitive retail environment, attention must be paid when a successful, global discount supermarket chain like Lidl comes to town.
According to the latest shopper intelligence from Catalina, center store categories remain strong, with 60 annual trips per shopper per store.
As grocery shoppers nationwide start to fill shopping carts in anticipation of America’s annual Thanksgiving Day feast, Catalina Marketing has taken a deep dive into its unrivaled shopper behavior database to identify those categories poised for huge sales spikes in the days leading up to the holiday. In analyzing actual…
Catalina, the market leader in shopper intelligence and personalized digital media, has named Wayne Powers as President and Chief Executive Officer, effective immediately. Powers will succeed Jerry Sokol Jr., who will serve as a strategic advisor to Catalina to support a seamless leadership transition. Powers most recently served as President…
For Barilla, it was key that we understand the dollar value of our mobile advertising in terms of actual sales lift.
Catalina’s Data Two-ups Google
Results included a return on ad spend of $5.84, blowing past benchmarks by 289 percent. Ad awareness rose 5.4 percent, exceeding benchmarks by 182 percent.
