CMO Club Podcast: How to Approach Attribution: Making Better Decisions as CMOs
Personalized digital media powered by the largest database of shopper purchase history in the world

Relevant. Real Time. Results.

We combine our deep analytics and insights with the richest buyer history database in the world to power buyR3scienceTM. Our products and solutions pinpoint the why behind every buy and mobilize meaningful, real-time engagement and results with the relevant 2% of buyers who drive 80% of brand volume (on average).

  • Retailers

    Grow sales and improve margins

    Increase loyalty

    Promote brand awareness

    Add value via our syndicated content

    Personalize the experience

  • CPG Brands

    Find and activate the right buyers

    Deliver the most relevant content

    Increase volume

    Build loyalty and drive repeat

    Grow share and sales

  • Agencies

    Build brand equity

    Optimize media at the store level

    Action unique buyer insights

    Reach shoppers online,
    in-store and via mobile

We have measurable outcomes down to a science!

  • Insights

    • The CMO Club Solution Guide: The REAL Drivers of Brand Growth in a Digital World

      The CMO Club, in thought leadership with Catalina Marketing, has fielded research among senior marketing executives across the U.S. to create a CMO Club Solution Guide addressing “The REAL Drivers of Brand Growth in a Digital World.” The guide offers insights into the importance of marketers establishing a unified approach to measuring the efficiency and effectiveness of their multi-touch digital and traditional media efforts.

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    • Defending Supermarket Share when Lidl Comes to Town

      In today’s highly challenging, uber-competitive retail environment, attention must be paid when a successful, global discount supermarket chain like Lidl comes to town.

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    • The Center Store Revolution

      According to the latest shopper intelligence from Catalina, center store categories remain strong, with 60 annual trips per shopper per store.

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  • Press Releases

    • Covid-19 Continues To Profoundly Impact Shopper Behavior And Buying Decisions At Retail

      Many Categories Previously in Decline Such as Bleach, Aluminum Foil, Canned Meat Stews and Fire Logs Experience Resurgence

      Prospect of Working from Home and “Sheltering in Place” also Leads to Sales Increases for Books, Magazines, Toys, Puzzles, Contraceptives & More

      Total Dollar Sales Per Store Up 60% as Store Trips Increase 17%, Basket Sizes Increase 37%

      St. Petersburg, FL

      Catalina Marketing, the leader in shopper intelligence and personalized digital media for CPG brands and retailers, has continued to mine its unparalleled Buyer Intelligence Database for the fourth consecutive week to track sales in those categories experiencing either spikes or declines as the U.S. population pays closer attention to the…

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    • Catalina Identifies Shopper Insights Into Decade’s Three Hottest Growing Categories: CBD, Plant-based, and Premium Pet Food

      CBD Shoppers Soar 510%; Non-Dairy Yogurt Buyers Grow 45%; Heavy Premium Pet Food Buyers Are 3x More Valuable

      St. Petersburg, FL

      To help its CPG and retail customers invest marketing budgets wisely and better target those shoppers most likely to buy their brands, Catalina, the market leader in shopper intelligence and personalized digital media, has taken a deep dive into its unprecedented Buyer Intelligence database to identify hot shopping trends related…

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  • Accolades

    • For Barilla, it was key that we understand the dollar value of our mobile advertising in terms of actual sales lift.
      Beth Reilly Barilla
    • Catalina’s Data Two-ups Google
      Greg Girard IDC Retail Insights
    • Results included a return on ad spend of $5.84, blowing past benchmarks by 289 percent. Ad awareness rose 5.4 percent, exceeding benchmarks by 182 percent.
      David Gianatasio Adweek