Interactive Map: The Latest COVID-19 Shopping Behaviors & Sales Impacts
Personalized digital media powered by the largest database of shopper purchase history in the world

Relevant. Real Time. Results.

We combine our deep analytics and insights with the richest buyer history database in the world to power buyR3scienceTM. Our products and solutions pinpoint the why behind every buy and mobilize meaningful, real-time engagement and results with the relevant 2% of buyers who drive 80% of brand volume (on average).

  • Retailers

    Grow sales and improve margins

    Increase loyalty

    Promote brand awareness

    Add value via our syndicated content

    Personalize the experience

  • CPG Brands

    Find and activate the right buyers

    Deliver the most relevant content

    Increase volume

    Build loyalty and drive repeat

    Grow share and sales

  • Agencies

    Build brand equity

    Optimize media at the store level

    Action unique buyer insights

    Reach shoppers online,
    in-store and via mobile

We have measurable outcomes down to a science!

  • Insights

    • The CMO Club Solution Guide: The REAL Drivers of Brand Growth in a Digital World

      The CMO Club, in thought leadership with Catalina Marketing, has fielded research among senior marketing executives across the U.S. to create a CMO Club Solution Guide addressing “The REAL Drivers of Brand Growth in a Digital World.” The guide offers insights into the importance of marketers establishing a unified approach to measuring the efficiency and effectiveness of their multi-touch digital and traditional media efforts.

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    • Defending Supermarket Share when Lidl Comes to Town

      In today’s highly challenging, uber-competitive retail environment, attention must be paid when a successful, global discount supermarket chain like Lidl comes to town.

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    • The Center Store Revolution

      According to the latest shopper intelligence from Catalina, center store categories remain strong, with 60 annual trips per shopper per store.

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  • Press Releases

    • In Midst Of Covid-19 Pandemic, Catalina Launches Interactive Map Showing How Shopping Decisions Vary State By State

      Map Features National, Regional & Statewide Perspectives on Week’s Hottest-Selling Categories, Which Currently Include Flour, Baking Mixes and Household Cleaning Supplies

      Panic Buying Drops Nationwide as Foot Traffic in Stores Declines, While Basket Sizes Continue to Increase

      St. Petersburg, FL

      To demonstrate the profound impact the COVID-19 pandemic is having on shopping decisions and buyer behavior across the U.S., Catalina Marketing has launched an interactive map on its website. The map reports sales data across 78 major grocery and drug categories from states across the U.S., plus the District of…

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    • 81 Percent Of Brands Struggle To Meet Consumer Desire For Personalized Engagement — Fail To Act In The Moment Of Need, CMO Council Study Finds

      Marketing leaders share advice for gleaning timely, actionable insights to drive sales and loyalty

      San Jose, CA

      A new survey of 150 marketing executives finds most marketers lack the necessary data, analytics and real-time systems needed to respond quickly to consumer behavior and intent. Only 3 percent of marketers believe they are exceptionally effective in turning data and intelligence into marketing action, while 72 percent admit it…

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  • Accolades

    • For Barilla, it was key that we understand the dollar value of our mobile advertising in terms of actual sales lift.
      Beth Reilly Barilla
    • Catalina’s Data Two-ups Google
      Greg Girard IDC Retail Insights
    • Results included a return on ad spend of $5.84, blowing past benchmarks by 289 percent. Ad awareness rose 5.4 percent, exceeding benchmarks by 182 percent.
      David Gianatasio Adweek