Interactive Map: The Latest COVID-19 Shopping Behaviors & Sales Impacts
Personalized digital media powered by the largest database of shopper purchase history in the world

Relevant. Real Time. Results.

We combine our deep analytics and insights with the richest buyer history database in the world to power buyR3scienceTM. Our products and solutions pinpoint the why behind every buy and mobilize meaningful, real-time engagement and results with the relevant 2% of buyers who drive 80% of brand volume (on average).

  • Retailers

    Grow sales and improve margins

    Increase loyalty

    Promote brand awareness

    Add value via our syndicated content

    Personalize the experience

  • CPG Brands

    Find and activate the right buyers

    Deliver the most relevant content

    Increase volume

    Build loyalty and drive repeat

    Grow share and sales

  • Agencies

    Build brand equity

    Optimize media at the store level

    Action unique buyer insights

    Reach shoppers online,
    in-store and via mobile

We have measurable outcomes down to a science!

  • Insights

    • The CMO Club Solution Guide: The REAL Drivers of Brand Growth in a Digital World

      The CMO Club, in thought leadership with Catalina Marketing, has fielded research among senior marketing executives across the U.S. to create a CMO Club Solution Guide addressing “The REAL Drivers of Brand Growth in a Digital World.” The guide offers insights into the importance of marketers establishing a unified approach to measuring the efficiency and effectiveness of their multi-touch digital and traditional media efforts.

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    • Defending Supermarket Share when Lidl Comes to Town

      In today’s highly challenging, uber-competitive retail environment, attention must be paid when a successful, global discount supermarket chain like Lidl comes to town.

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    • The Center Store Revolution

      According to the latest shopper intelligence from Catalina, center store categories remain strong, with 60 annual trips per shopper per store.

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  • Press Releases

    • Catalina and Tiny Horse Partner to Offer Personalized Entertainment Promotions to Consumers Nationwide

      Catalina Extends In-Store Personalized Offers to Previously Untapped Lifestyle & Entertainment Categories

      Catalina, the shopper intelligence leader with a comprehensive personalized in-store media network, and Tiny Horse, a marketing services firm helping streamers, networks and producers create and engage fans, have formed a partnership to provide targeted lifestyle and entertainment promotions to consumers across the U.S. The agreement makes Tiny Horse the…

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    • Catalina Data Reveals Retail Private Brand Baby Boom

      COVID-19 Prompts New Parents to Seek Value, One-Stop Solutions

      Shopper intelligence leader Catalina, which has been closely following the impact of the COVID-19 pandemic on buying behavior at grocery and drug stores, has tracked over $100 million in baby-related Private Brand sales since panic buying started to take hold on March 1. Per Catalina’s Buyer Intelligence Database, the number…

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  • Accolades

    • For Barilla, it was key that we understand the dollar value of our mobile advertising in terms of actual sales lift.
      Beth Reilly Barilla
    • Catalina’s Data Two-ups Google
      Greg Girard IDC Retail Insights
    • Results included a return on ad spend of $5.84, blowing past benchmarks by 289 percent. Ad awareness rose 5.4 percent, exceeding benchmarks by 182 percent.
      David Gianatasio Adweek