Using real-time intelligence and rapid responsiveness, we deliver personalized CPG marketing to decode shopper behavior and maximize consumer relationships. All at unparalleled scale.
Maximize customer relationships to either solve a business problem or capitalize on an opportunity.
Insights that allow you to personalize messages in a meaningful and motivating way, with fully customizable segments.
Ensure optimized offerings for individual shoppers with an array of channel-agnostic activation options.
A full lineup of proprietary solutions for Retail and Brand, proven to drive penetration, frequency, volume and loyalty.
"One Voice" media and content management that brings a whole new level of responsiveness.
Since data is what we do best, we'll just let the numbers speak for themselves.
Total Shopper IDs Purchasing in Last Year
Digital Ad IDs
Mobile Ad IDs
Digitally Enabled Shopper IDs
HH TV Panel + Purchase Data
Households with Shopper IDs
Sales Observed Annually
Shopper Trips Observed Annually
Annual Value Delivered to Customers
Retail Banners
Retail Stores
Total Lanes
With the COVID-19 vaccination rate of adults receiving at least one dose now topping 60 percent in the U.S., and the Centers for Disease Control and Prevention (CDC) easing mask guidelines for those who have been vaccinated, recent grocery/CPG shopping data from shopper intelligence leader Catalina underscores the increasing enthusiasm for returning to a sense of normalcy sweeping the country after 15 months of varying degrees of restrictions.
Catalina has formed a groundbreaking partnership with leading audio company and the No. 1 podcast publisher iHeartMedia to measure and attribute the impact of podcast advertising on offline sales in physical stores, which continue to represent the majority of CPG purchases.
Catalina is extending its collaboration with Walgreens into the digital channel. Together, Catalina and Walgreens will increase awareness of Account-Specific marketing programs that deliver incremental value to Walgreens shoppers, and provide a more seamless, personalized shopping experience for customers in-store and online.
No matter what your goals are, we'll help deliver relevant and specific value to each one of your shoppers.
Catalina has been a trusted partner of world-class CPG brands for 35+ years.
