Personalize CPG Marketing. Decode Shopper Behavior. Maximize Consumer Relationships.

What We Do

Using real-time intelligence and rapid responsiveness, we deliver personalized CPG marketing to decode shopper behavior and maximize consumer relationships. All at unparalleled scale.

Find

Identify your audience and where to best reach them with your message.

Find

Understand

Analyze your consumer data and insights to understand audience behavior.

Understand

Activate

Deliver messaging that turns shoppers into buyers and buyers into fans.

Activate

Measure

Measure your media performance to optimize your content.

Measure

Find

Identify your audience and where best to reach them with your message.

It's important to know who you're talking to before you decide what to say to them. Use our custom or syndicated segments to align better with your shoppers.

Understand

Generate insights by analyzing shopper data to better understand audiences.

This is where our data nerds get to flex their muscles. Our analytics provide incredibly precise insights based on years of consumer data to ensure highly individualized messages.

Activate

Deliver personalized messages that turn shoppers into buyers and buyers into fans.

Whether you are trying to penetrate a new market segment or build more loyalty among your current shoppers, we'll help you serve up relevant and motivating messages.

Measure

Measure your media performance to optimize your content.

Rinse and repeat. Measure how well your media and messaging is performing to inform in-flight adjustments that make the most of your media.

An Ecosystem of Solutions

Maximize customer relationships to either solve a business problem or capitalize on an opportunity.

Audiences & Data Services

Insights that allow you to personalize messages in a meaningful and motivating way, with fully customizable segments.

Media & Activation

Ensure optimized offerings for individual shoppers with an array of channel-agnostic activation options.

Measurement & Optimization

Make in-flight adjustments and optimize with syndicated or custom segments combined with real-time analysis.

Measurement & Optimization

Sales Drivers

A full lineup of proprietary solutions for Retail and Brand, proven to drive penetration, frequency, volume and loyalty.

Analytic Services

"One Voice" media and content management that brings a whole new level of responsiveness.

Catalina By The Numbers

Since data is what we do best, we'll just let the numbers speak for themselves.

438M

Total Shopper IDs Purchasing in Last Year

1,922M

Digital Ad IDs

812M

Mobile Ad IDs

236M

Digitally Enabled Shopper IDs

2.5M

HH TV Panel + Purchase Data

103M

Households with Shopper IDs

$415B

Sales Observed Annually

10B

Shopper Trips Observed Annually

$6.1B

Annual Value Delivered to Customers

Retail Banners

22K

Retail Stores

418K

Total Lanes

The Latest

Catalina Names Sean Murphy Chief Data & Analytics Officer

Former Olympian’s track record across tech, media & marketing industries will ultimately benefit CPG brands, retailers and agencies.

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Catalina Connects with Verizon Media to Advance Measurement in a Cookieless World

Catalina’s vast CPG shopper intelligence is now interoperable with Verizon Media ConnectID.

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Sales of OTC Remedies for Colds & Coughs Climb as Face Mask Sales Decline

Per Catalina’s Buyer Intelligence Database, shifting CDC guidelines on the need for face masks as COVID-19 vaccination rates rise spur further changes in buying behavior across the USA.

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