Since data is what we do best, we'll just let the numbers speak for themselves.
Total Shopper IDs Purchasing in Last Year
Digital Ad IDs
Mobile Ad IDs
Digitally Enabled Shopper IDs
HH TV Panel + Purchase Data
Households with Shopper IDs
Sales Observed Annually
Shopper Trips Observed Annually
Annual Value Delivered to Customers
Twelve months after shopper intelligence leader Catalina began closely tracking the impact of escalating coronavirus concerns on shopping and buying behavior at grocery and drug stores across the country, several categories have experienced strong sales spikes, while others continue to struggle.
Catalina is an early launch partner of Switchboard, a module within The Tapad Graph that will connect emerging cookieless identifiers to traditional IDs, creating a more holistic view of the consumer and driving value exchange within the advertising ecosystem.
As the COVID-19 pandemic continues to affect shopping behavior nationwide, consumers still saw the beginning of the New Year as a chance to recommit to a new round of weight-loss and health-related resolutions, albeit without the same level of commitment demonstrated going into 2020, per buyer intelligence leader Catalina, which compared retail sales on a dollar basis for the first three weeks of 2021 to sales during the last half of December 2020, as well as to the same period a year ago.
No matter what your goals are, we'll help deliver relevant and specific value to each one of your shoppers.
Uncover insights to inform activations that increase shopper engagement and sales across all channels.
Pinpoint your shoppers to deliver relevant and persuasive content to build loyalty and share.
Reach shoppers across a full spectrum of media to build brand equity.
Catalina has been a trusted partner of world-class CPG brands for 35+ years.