Personalization Or Scale? Now, You Don't Have To Choose

Personalized digital media powered by the largest database of shopper purchase history in the world

Catalina’s personalized digital media connects shoppers to the brands we know they want. We do this by delivering only the most relevant ads and offers from their home to the aisle. And only Catalina knows the evolving purchase history and individual needs of more than three-quarters of American shoppers. We use that insight to create personalized, measurable campaigns that motivate high-value consumers to try new products, increase consumption, and stay loyal to CPG Brands and Retailers.

  • Retailers

    Repeat Trips, Larger Baskets, Increased Sales

    Drive topline lift of 1 percent or more by engaging your most loyal shoppers with the only digital network that spans mobile, online and in-store networks.

  • CPG Brands

    A Marketing Platform as Sophisticated as You Are

    Boost consumer loyalty, drive efficient volume, and increase market share. Engage your best consumers via mobile, online and in-store with the largest addressable media network for CPG.

  • Agencies

    The Leading Advertising Network for CPG

    Reach over 260 million shoppers with hyper precision. Maximize your next campaign by partnering with the CPG experts.

  • Insights

    • Defending Supermarket Share when Lidl Comes to Town

      In today’s highly challenging, uber-competitive retail environment, attention must be paid when a successful, global discount supermarket chain like Lidl comes to town.

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    • The Center Store Revolution

      According to the latest shopper intelligence from Catalina, center store categories remain strong, with 60 annual trips per shopper per store.

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    • Catalina Purchase MultipliR

      Find your highest-value buyers and escalate their buy rate and your returns over time.

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  • Press Releases

    • Catalina Shopper Intelligence Study Explores Impact of Lidl Store Openings on Competing Supermarkets and Demographic Shopper Groups

      Nearby Supermarkets Recovered Majority of Lost Sales After Just Two Months of Lidl Store Openings, Study Shows

      St. Petersburg

      St. Petersburg, Fla. (June 30, 2018) — The opening of new U.S. stores by discount grocery giant Lidl was less disruptive to competing supermarkets than some grocers had originally feared, according to a study report released today by Catalina, the global leader in shopper intelligence and personalized digital media. Catalina…

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    • Catalina names Wes Chaar Chief Data and Analytics Officer

      Chaar to Lead Catalina’s Global Effort to Expand and Deepen the Insights and Value of Shopper Data in Driving Efficient Growth for Retailers and Brands

      St. Petersburg

      St. Petersburg, Fla. (June 30th, 2018) – Catalina, the global leader in shopper intelligence and personalized digital media, today announced the appointment of Wes Chaar as Chief Data and Analytics Officer. Chaar has received numerous awards in his field and brings an extensive track record of innovation in data science,…

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  • Accolades

    • For Barilla, it was key that we understand the dollar value of our mobile advertising in terms of actual sales lift.
      Beth Reilly Barilla
    • Catalina’s Data Two-ups Google
      Greg Girard IDC Retail Insights
    • Results included a return on ad spend of $5.84, blowing past benchmarks by 289 percent. Ad awareness rose 5.4 percent, exceeding benchmarks by 182 percent.
      David Gianatasio Adweek