Personalize CPG Marketing. Decode Shopper Behavior. Maximize Consumer Relationships.

What We Do

Using real-time intelligence and rapid responsiveness, we deliver personalized CPG marketing to decode shopper behavior and maximize consumer relationships. All at unparalleled scale.

Find

Identify your audience and where to best reach them with your message.

Find

Understand

Analyze your consumer data and insights to understand audience behavior.

Understand

Activate

Deliver messaging that turns shoppers into buyers and buyers into fans.

Activate

Measure

Measure your media performance to optimize your content.

Measure

Find

Identify your audience and where best to reach them with your message.

It's important to know who you're talking to before you decide what to say to them. Use our custom or syndicated segments to align better with your shoppers.

Understand

Generate insights by analyzing shopper data to better understand audiences.

This is where our data nerds get to flex their muscles. Our analytics provide incredibly precise insights based on years of consumer data to ensure highly individualized messages.

Activate

Deliver personalized messages that turn shoppers into buyers and buyers into fans.

Whether you are trying to penetrate a new market segment or build more loyalty among your current shoppers, we'll help you serve up relevant and motivating messages.

Measure

Measure your media performance to optimize your content.

Rinse and repeat. Measure how well your media and messaging is performing to inform in-flight adjustments that make the most of your media.

An Ecosystem of Solutions

Maximize customer relationships to either solve a business problem or capitalize on an opportunity.

Audiences & Data Services

Insights that allow you to personalize messages in a meaningful and motivating way, with fully customizable segments.

Audiences & Data Services

Media & Activation

Ensure optimized offerings for individual shoppers with an array of channel-agnostic activation options.

Media & Activation

Measurement & Optimization

Make in-flight adjustments and optimize with syndicated or custom segments combined with real-time analysis.

Measurement & Optimization

Sales Drivers

A full lineup of proprietary solutions for Retail and Brand, proven to drive penetration, frequency, volume and loyalty.

Sales Drivers

Analytic Services

"One Voice" media and content management that brings a whole new level of responsiveness.

Analytics Services

Catalina By The Numbers

Since data is what we do best, we'll just let the numbers speak for themselves.

449M

Total Shopper IDs Purchasing in Last Year

1.92B

Digital Ad IDs

844M

Mobile Ad IDs

233M

Digitally Enabled Shopper IDs

2.5M

HH TV Panel + Purchase Data

109M

Households with Shopper IDs

$413B

Sales Observed Annually

10B

Shopper Trips Observed Annually

$6.1B

Annual Value Delivered to Customers

Retail Banners

22K

Retail Stores

428K

Total Lanes

The Latest

Blockgraph Announces Partnership With Catalina for Enhanced Targeting and Measurement Capabilities Across Convergent TV

As a result of this new partnership, media advertisers in the CPG space will gain access to Catalina’s purchase-based audiences, which can be associated with MVPD households through Blockgraph’s Identity Operating System. In turn, CPG advertisers will be able to leverage aggregated and de-identified data insights tied to Catalina’s household identity graph of over 110 million households and more accurately target audiences across convergent TV campaigns.

Read It

Powerlifting Sales

See how Catalina used Volume Maximizer to help this energy bar brand do some powerful lifting of sales.

Read It

How to Measure Traditional and Digital Out-of-Home CPG Advertising

Catalina’s VP of Out-of-Home Media Tiffany Southwell explains how data-driven media activation and closed loop measurement are increasingly important as the industry looks to become part of the mainstream media mix.

Read It