Personalization Or Scale? Now, You Don't Have To Choose

Personalized digital media powered by the largest database of shopper purchase history in the world

Catalina’s personalized digital media connects shoppers to the brands we know they want. We do this by delivering only the most relevant ads and offers from their home to the aisle. And only Catalina knows the evolving purchase history and individual needs of more than three-quarters of American shoppers. We use that insight to create personalized, measurable campaigns that motivate high-value consumers to try new products, increase consumption, and stay loyal to CPG Brands and Retailers.

  • Retailers

    Repeat Trips, Larger Baskets, Increased Sales

    Drive topline lift of 1 percent or more by engaging your most loyal shoppers with the only digital network that spans mobile, online and in-store networks.

  • CPG Brands

    A Marketing Platform as Sophisticated as You Are

    Boost consumer loyalty, drive efficient volume, and increase market share. Engage your best consumers via mobile, online and in-store with the largest addressable media network for CPG.

  • Agencies

    The Leading Advertising Network for CPG

    Reach over 260 million shoppers with hyper precision. Maximize your next campaign by partnering with the CPG experts.

  • Insights

    • Mobile Advertising Benchmarks – Q2 2015

      This updated report will help marketers understand how to link mobile ad impressions with offline sales data to measure incremental revenue generated by campaigns. Evaluate mobile advertising by what matters most: ROAS.

      Download
    • Expand Demand

      CPG manufacturers and retailers are facing a challenging market environment with increased competition, slow growth and fragmentation. Brands and retailers must find efficient solutions to drive volume and revenue, and achieve profitable growth.

      Download
    • New Product Traction Through Targeted Shopper Interaction

      Findings in this study show that new product success hinges on a significantly small concentration of shoppers. Learn why identifying likely triers and repeat buyers of new products is critical for business sustainability over time.

      Download
  • Press Releases

    • Catalina BuyerVision Adds Cross-screen Desktop and Mobile Shopper Marketing Campaigns, Powered by Retail Solutions’ Ansa, to Their Ad Network Capability

      BuyerVision Shopper Solution Powered by RSi’s Ansa Delivers Store-level Targeting, Optimization and Measurement

      Mountain View, Calif. and St. Petersburg, Fla. (June 28, 2016) — Catalina BuyerVision®, the leading purchase-based targeting enabled digital advertising network for CPG brands, and Retail Solutions Inc. (RSi), a global retail analytics leader, today announced that BuyerVision has added Ansa-powered campaigns to its cross-screen advertising network capabilities. Called BuyerVision…

      Read More
    • Catalina Launches Game-Changing Marketing Investment Planner Tool That Revolutionizes Campaign Design and Performance

      Investment Planner App for CPG Brands and Retailers Combines Granular Shopper Insights and Historical Campaign Analytics to Test Assumptions and Optimize Outcomes

      St. Petersburg, Fla. (June 21, 2016) — Catalina, the personalized digital media company, today announced Catalina Investment Planner™, a powerful marketing planning application that allows CPG brands and retailers to identify their profitable growth potential by leveraging insights from 260 millions shopper IDs and 16 billion shopper transactions. An industry…

      Read More
  • Accolades

    • For Barilla, it was key that we understand the dollar value of our mobile advertising in terms of actual sales lift.
      Beth Reilly Barilla
    • Catalina’s Data Two-ups Google
      Greg Girard IDC Retail Insights
    • Results included a return on ad spend of $5.84, blowing past benchmarks by 289 percent. Ad awareness rose 5.4 percent, exceeding benchmarks by 182 percent.
      David Gianatasio Adweek