Personalize CPG Marketing. Decode Shopper Behavior. Maximize Consumer Relationships.

What We Do

Using real-time intelligence and rapid responsiveness, we deliver personalized CPG marketing to decode shopper behavior and maximize consumer relationships. All at unparalleled scale.

Find

Identify your audience and where to best reach them with your message.

Understand

Analyze your consumer data and insights to understand audience behavior.

Activate

Deliver messaging that turns shoppers into buyers and buyers into fans.

Measure

Measure your media performance to optimize your content.

Identify your audience and where best to reach them with your message.

It's important to know who you're talking to before you decide what to say to them. Use our custom or syndicated segments to align better with your shoppers.

Generate insights by analyzing shopper data to better understand audiences.

This is where our data nerds get to flex their muscles. Our analytics provide incredibly precise insights based on years of consumer data to ensure highly individualized messages.

Deliver personalized messages that turn shoppers into buyers and buyers into fans.

Whether you are trying to penetrate a new market segment or build more loyalty among your current shoppers, we'll help you serve up relevant and motivating messages.

Measure your media performance to optimize your content.

Rinse and repeat. Measure how well your media and messaging is performing to inform in-flight adjustments that make the most of your media.

An Ecosystem of Solutions

Maximize customer relationships to either solve a business problem or capitalize on an opportunity.

Audiences & Data Services

Insights that allow you to personalize messages in a meaningful and motivating way, with fully customizable segments.

Media & Activation

Ensure optimized offerings for individual shoppers with an array of channel-agnostic activation options.

Measurement & Optimization

Make in-flight adjustments and optimize with syndicated or custom segments combined with real-time analysis.

Sales Drivers

A full lineup of proprietary solutions for Retail and Brand, proven to drive penetration, frequency, volume and loyalty.

Analytic Services

"One Voice" media and content management that brings a whole new level of responsiveness.

Catalina By The Numbers

Since data is what we do best, we'll just let the numbers speak for themselves.

438M

Total Shopper IDs Purchasing in Last Year

1,922M

Digital Ad IDs

812M

Mobile Ad IDs

236M

Digitally Enabled Shopper IDs

2.5M

HH TV Panel + Purchase Data

103M

Households with Shopper IDs

$415B

Sales Observed Annually

10B

Shopper Trips Observed Annually

$6.1B

Annual Value Delivered to Customers

61

Retail Banners

22K

Retail Stores

418K

Total Lanes

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The Latest
As COVID-19 Vaccination Rates Rise, Grocery Shopping Behavior Dramatically Evolves

With the COVID-19 vaccination rate of adults receiving at least one dose now topping 60 percent in the U.S., and the Centers for Disease Control and Prevention (CDC) easing mask guidelines for those who have been vaccinated, recent grocery/CPG shopping data from shopper intelligence leader Catalina underscores the increasing enthusiasm for returning to a sense of normalcy sweeping the country after 15 months of varying degrees of restrictions.

Catalina and iHeartMedia Partnership is First to Deliver Podcast Measurement & Sales Attribution at Scale for CPG Brands

Catalina has formed a groundbreaking partnership with leading audio company and the No. 1 podcast publisher iHeartMedia to measure and attribute the impact of podcast advertising on offline sales in physical stores, which continue to represent the majority of CPG purchases.

Catalina’s New Digital Collaboration with Walgreens to Deliver Deeper Value and a More Seamless, Personalized Shopping Experience for Customers In-Store and Online

Catalina is extending its collaboration with Walgreens into the digital channel. Together, Catalina and Walgreens will increase awareness of Account-Specific marketing programs that deliver incremental value to Walgreens shoppers, and provide a more seamless, personalized shopping experience for customers in-store and online.

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Who We Work With

No matter what your goals are, we'll help deliver relevant and specific value to each one of your shoppers.

Retailers

Uncover insights to inform activations that increase shopper engagement and sales across all channels.

CPG

Pinpoint your shoppers to deliver relevant and persuasive content to build loyalty and share.

Agencies

Reach shoppers across a full spectrum of media to build brand equity.

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Brands That Trust Us

Catalina has been a trusted partner of world-class CPG brands for 35+ years.

Bayer
DR Pepper Snapple Group
Abbott
Barilla
Beyond Better Foods
Campbell's
Danone
Dole
Groupe Lactalis
Halo Top
Insurgent
Johnson & Johnson
Kimberly-Clark
KraftHeinz
Loreal
Nestle
Parabens
Pepsico
Pfizer
Reckitt Beckiser
Sanofi
Unilever
Upfield
Do not sell my personal information