Catalina has introduced Catalina Reach Extender, which amplifies current digital offers by extending relevant printed offers at check-out to those who shop exclusively In-store. The retail data science, insights, and media company, 84.51°, is an early collaborator. 84.51° currently delivers personalized promotional offers to Kroger’s digitally engaged shoppers via its website, mobile app, and more broadly via its Loyal Customer Mailer.
See how Catalina’s Digital and OOH Media Worked Together to Drive Glowing Results for Caress.
Prepare to pivot quickly in 2023 to keep up with ever-changing marketplace dynamics, according to Suzanne Schlei, Catalina’s VP, Product Solutions, Data Services & Media Measurement. She challenges CPG marketers to think less linearly, not assume customer loyalty, and optimize in-flight to see what’s driving performance.
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