With rising inflation and ongoing supply chain issues continuing to unsettle consumers, shopper intelligence leader Catalina is closely tracking the sales impact on grocery retailers’ private/store brands.
See how Catalina used CTV & Responsive Marketing to help Applegate Farms increase brand purchases across multiple categories.
Catalina’s US Chief Retail Officer Wes Bean explains why CPG marketers need to rethink the role of digital shopper marketing to reflect the growth of e-commerce and Retail Media Networks (RMNs). As budgets blend, real-time omni-channel measurement tools can help optimize ad spending by focusing on the audiences and channels that deliver the best results for a brand’s objectives.
No matter what your goals are, we'll help deliver relevant and specific value to each one of your shoppers.
Uncover insights to inform activations that increase shopper engagement and sales across all channels.
Pinpoint your shoppers to deliver relevant and persuasive content to build loyalty and share.
Reach shoppers across a full spectrum of media to build brand equity.
Catalina has been a trusted partner of world-class CPG brands for 35+ years.