It's important to know who you're talking to before you decide what to say to them. Use our custom or syndicated segments to align better with your shoppers.
This is where our data nerds get to flex their muscles. Our analytics provide incredibly precise insights based on years of consumer data to ensure highly individualized messages.
Whether you are trying to penetrate a new market segment or build more loyalty among your current shoppers, we'll help you serve up relevant and motivating messages.
Rinse and repeat. Measure how well your media and messaging is performing to inform in-flight adjustments that make the most of your media.
Cosmetic data insights from shopper intelligence leader Catalina show that Face and Eye makeup prices continue to rise faster than the overall rate of inflation, likely a sign that brands are passing along some of the increased costs of ingredients and supply chain issues to shoppers.
See how Catalina's CTV, Digital and In-Store strategy targeted towards healthy coffee drinkers was optimized to deliver SUPER results!
Suzanne Schlei, Catalina’s VP of Measurement Solutions, discusses the company’s successful quest to be named a trusted measurement partner of NBC Universal for both Incrementality and Multi-Touch Attribution, the shared commitment to innovation and transformation across the industry, the growing and critical importance of data clean rooms, and the value of strategic partnerships.
No matter what your goals are, we'll help deliver relevant and specific value to each one of your shoppers.
Uncover insights to inform activations that increase shopper engagement and sales across all channels.
Pinpoint your shoppers to deliver relevant and persuasive content to build loyalty and share.
Reach shoppers across a full spectrum of media to build brand equity.
Don’t just take our word for it. We’ve been a trusted partner of world-class CPG Brands, Retailers and Agencies for years.