CMO Club Podcast: How to Approach Attribution: Making Better Decisions as CMOs
Personalized digital media powered by the largest database of shopper purchase history in the world

Relevant. Real Time. Results.

We combine our deep analytics and insights with the greatest buyer history database in the world to power our buyR3scienceTM solutions. Our solutions pinpoint the why behind every buy and mobilize meaningful, real-time engagement and results with the relevant 2% of buyers who drive 80% of brand volume (on average).

  • Retailers

    Grow sales and improve margins

    Increase loyalty

    Promote brand awareness

    Add value via our syndicated content

    Personalize the experience

  • CPG Brands

    Find/retain the right buyers

    Precision marketing performance

    Increase volume

    Drive trial and repeat

    Grow share and sales

  • Agencies

    Build brand equity down to store level

    Actionable, unique buyer data

    Unrivaled omni-channel reach

We have measurable outcomes down to a science!

1:1 with Jerry Sokol, CEO
  • Insights

    • The CMO Club Solution Guide: The REAL Drivers of Brand Growth in a Digital World

      The CMO Club, in thought leadership with Catalina Marketing, has fielded research among senior marketing executives across the U.S. to create a CMO Club Solution Guide addressing “The REAL Drivers of Brand Growth in a Digital World.” The guide offers insights into the importance of marketers establishing a unified approach to measuring the efficiency and effectiveness of their multi-touch digital and traditional media efforts.

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    • Defending Supermarket Share when Lidl Comes to Town

      In today’s highly challenging, uber-competitive retail environment, attention must be paid when a successful, global discount supermarket chain like Lidl comes to town.

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    • The Center Store Revolution

      According to the latest shopper intelligence from Catalina, center store categories remain strong, with 60 annual trips per shopper per store.

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  • Press Releases

    • What’s Cooking For Thanksgiving Around The Country?

      Catalina Marketing Identifies Holiday Meal Shopping Trends Nationwide

      As grocery shoppers nationwide start to fill shopping carts in anticipation of America’s annual Thanksgiving Day feast, Catalina Marketing has taken a deep dive into its unrivaled shopper behavior database to identify those categories poised for huge sales spikes in the days leading up to the holiday. In analyzing actual…

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    • Catalina Taps Wayne Powers As Chief Executive Officer To Lead The Transformed Company’s Next Phase

      Powers and extended leadership team to build upon Catalina’s recent advancements in personalization and measurement to accelerate growth across the U.S., Europe and Japan Former CEO Jerry Sokol to continue as strategic advisor to the company

      Catalina, the market leader in shopper intelligence and personalized digital media, has named Wayne Powers as President and Chief Executive Officer, effective immediately. Powers will succeed Jerry Sokol Jr., who will serve as a strategic advisor to Catalina to support a seamless leadership transition. Powers most recently served as President…

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  • Accolades

    • For Barilla, it was key that we understand the dollar value of our mobile advertising in terms of actual sales lift.
      Beth Reilly Barilla
    • Catalina’s Data Two-ups Google
      Greg Girard IDC Retail Insights
    • Results included a return on ad spend of $5.84, blowing past benchmarks by 289 percent. Ad awareness rose 5.4 percent, exceeding benchmarks by 182 percent.
      David Gianatasio Adweek