Candy prices over the past year have escalated at a scary pace, which has had a chilling effect on unit sales for several popular Halloween sweets, per purchase insights provided by Catalina's Shopper Intelligence Platform. Catalina has identified steps CPG marketers can still take with price-conscious consumers to put more treats in baskets this Halloween season.
Catalina’s precision targeting and in-store media helped drive trial and loyalty year round.
Inflation continues to impact grocery shopper habits with Catalina’s Shopping Basket Index showing Q2 price hikes eased slightly but remain high for 10 common product categories compared to a year ago.
No matter what your goals are, we'll help deliver relevant and specific value to each one of your shoppers.
Uncover insights to inform activations that increase shopper engagement and sales across all channels.
Pinpoint your shoppers to deliver relevant and persuasive content to build loyalty and share.
Reach shoppers across a full spectrum of media to build brand equity.
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