Personalize CPG Marketing. Decode Shopper Behavior. Maximize Consumer Relationships.

What We Do

Using real-time intelligence and rapid responsiveness, we deliver personalized CPG marketing to decode shopper behavior and maximize consumer relationships. All at unparalleled scale.

Find

Identify your audience and where to best reach them with your message.

Understand

Analyze your consumer data and insights to understand audience behavior.

Activate

Deliver messaging that turns shoppers into buyers and buyers into fans.

Measure

Measure your media performance to optimize your content.

Identify your audience and where best to reach them with your message.

It's important to know who you're talking to before you decide what to say to them. Use our custom or syndicated segments to align better with your shoppers.

Generate insights by analyzing shopper data to better understand audiences.

This is where our data nerds get to flex their muscles. Our analytics provide incredibly precise insights based on years of consumer data to ensure highly individualized messages.

Deliver personalized messages that turn shoppers into buyers and buyers into fans.

Whether you are trying to penetrate a new market segment or build more loyalty among your current shoppers, we'll help you serve up relevant and motivating messages.

Measure your media performance to optimize your content.

Rinse and repeat. Measure how well your media and messaging is performing to inform in-flight adjustments that make the most of your media.

An Ecosystem of Solutions

Maximize customer relationships to either solve a business problem or capitalize on an opportunity.

Audiences & Data Services

Insights that allow you to personalize messages in a meaningful and motivating way, with fully customizable segments.

Media & Activation

Ensure optimized offerings for individual shoppers with an array of channel-agnostic activation options.

Measurement & Optimization

Make in-flight adjustments and optimize with syndicated or custom segments combined with real-time analysis.

Sales Drivers

A full lineup of proprietary solutions for Retail and Brand, proven to drive penetration, frequency, volume and loyalty.

Analytic Services

"One Voice" media and content management that brings a whole new level of responsiveness.

Catalina By The Numbers

Since data is what we do best, we'll just let the numbers speak for themselves.

449M

Total Shopper IDs Purchasing in Last Year

1.92B

Digital Ad IDs

844M

Mobile Ad IDs

233M

Digitally Enabled Shopper IDs

2.5M

HH TV Panel + Purchase Data

109M

Households with Shopper IDs

$413B

Sales Observed Annually

10B

Shopper Trips Observed Annually

$6.1B

Annual Value Delivered to Customers

61

Retail Banners

22K

Retail Stores

428K

Total Lanes

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The Latest
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Getting Precision Audiences Down Cold

See how Catalina leveraged Connected TV to help a frozen food brand predict buying audiences and reach them at the household level.

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Scoring a patent approval is a major hurdle. Getting your innovative ideas noticed—and ultimately bringing them to market—is another thing entirely. Here are some tips from a multi-patent holder himself.

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Who We Work With

No matter what your goals are, we'll help deliver relevant and specific value to each one of your shoppers.

Retailers

Uncover insights to inform activations that increase shopper engagement and sales across all channels.

CPG

Pinpoint your shoppers to deliver relevant and persuasive content to build loyalty and share.

Agencies

Reach shoppers across a full spectrum of media to build brand equity.

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Brands That Trust Us

Catalina has been a trusted partner of world-class CPG brands for 35+ years.

Bayer
DR Pepper Snapple Group
Abbott
Barilla
Beyond Better Foods
Campbell's
Danone
Dole
Groupe Lactalis
Halo Top
Insurgent
Johnson & Johnson
Kimberly-Clark
KraftHeinz
Loreal
Nestle
Parabens
Pepsico
Pfizer
Reckitt Beckiser
Sanofi
Unilever
Upfield
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