We combine our deep analytics and insights with the richest buyer history database in the world to power buyR3scienceTM. Our products and solutions pinpoint the why behind every buy and mobilize meaningful, real-time engagement and results with the relevant 2% of buyers who drive 80% of brand volume (on average).
The CMO Club, in thought leadership with Catalina Marketing, has fielded research among senior marketing executives across the U.S. to create a CMO Club Solution Guide addressing “The REAL Drivers of Brand Growth in a Digital World.” The guide offers insights into the importance of marketers establishing a unified approach to measuring the efficiency and effectiveness of their multi-touch digital and traditional media efforts.
In today’s highly challenging, uber-competitive retail environment, attention must be paid when a successful, global discount supermarket chain like Lidl comes to town.
According to the latest shopper intelligence from Catalina, center store categories remain strong, with 60 annual trips per shopper per store.
Catalina, the leader in shopper intelligence and personalized digital media for CPG brands and retailers, has hired a Turner Broadcasting/Warner Media vet to head its digital sales team on the East Coast, and promoted three key leaders on its U.S. CPG sales team to further accelerate the business momentum the…
Catalina, the leader in shopper intelligence and personalized digital media for CPG brands and retailers, is forging a partnership with Koupon, the leading promotion solution in small format retail. This partnership signifies the growth and importance of the C-store channel and will provide C-store retailers and CPGs with a more…
For Barilla, it was key that we understand the dollar value of our mobile advertising in terms of actual sales lift.
Catalina’s Data Two-ups Google
Results included a return on ad spend of $5.84, blowing past benchmarks by 289 percent. Ad awareness rose 5.4 percent, exceeding benchmarks by 182 percent.
