CMO Club Podcast: How to Approach Attribution: Making Better Decisions as CMOs

Relevant. Real Time. Results.

We combine our deep analytics and insights with the greatest buyer history database in the world to power our buyR3scienceTM solutions. Our solutions pinpoint the why behind every buy and mobilize meaningful, real-time engagement and results with the relevant 2% of buyers who drive 80% of brand volume (on average).

  • Retailers

    Grow sales and improve margins

    Increase loyalty

    Promote brand awareness

    Add value via our syndicated content

    Personalize the experience

  • CPG Brands

    Find/retain the right buyers

    Precision marketing performance

    Increase volume

    Drive trial and repeat

    Grow share and sales

  • Agencies

    Build brand equity down to store level

    Actionable, unique buyer data

    Unrivaled omni-channel reach

We have measurable outcomes down to a science!

1:1 with Jerry Sokol, CEO
  • Insights

    • The CMO Club Solution Guide: The REAL Drivers of Brand Growth in a Digital World

      The CMO Club, in thought leadership with Catalina Marketing, has fielded research among senior marketing executives across the U.S. to create a CMO Club Solution Guide addressing “The REAL Drivers of Brand Growth in a Digital World.” The guide offers insights into the importance of marketers establishing a unified approach to measuring the efficiency and effectiveness of their multi-touch digital and traditional media efforts.

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    • Defending Supermarket Share when Lidl Comes to Town

      In today’s highly challenging, uber-competitive retail environment, attention must be paid when a successful, global discount supermarket chain like Lidl comes to town.

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    • The Center Store Revolution

      According to the latest shopper intelligence from Catalina, center store categories remain strong, with 60 annual trips per shopper per store.

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  • Press Releases

    • Catalina Expands Its Leadership Team In Tokyo To Accelerate Growth Across Japan

      Brett Wayn Named President and CEO of Catalina Japan, Sean Chu Named Chief Revenue and Marketing Officer

      TOKYO, Oct. 9, 2019 – Brett Wayn, who joined Catalina Marketing Japan as interim Chief Operating Officer in Nov. 2018, has been named President and CEO of the growing operation. Meanwhile, Sean Chu has been hired as Chief Revenue & Marketing Officer, reporting to Wayn. “Japan is recognized worldwide for…

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    • Catalina Launches “Nerd On Your Side” Ad Campaign Via DNA

      B2B Effort Highlights How Company’s Deep Data Expertise Measurably Lifts Sales

      ST. PETERSBURG, FL, August 22, 2019 – Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, is launching a new B2B ad campaign that celebrates “the nerd on your side” company narrative – as personified by its team of data nerds who…

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  • Accolades

    • For Barilla, it was key that we understand the dollar value of our mobile advertising in terms of actual sales lift.
      Beth Reilly Barilla
    • Catalina’s Data Two-ups Google
      Greg Girard IDC Retail Insights
    • Results included a return on ad spend of $5.84, blowing past benchmarks by 289 percent. Ad awareness rose 5.4 percent, exceeding benchmarks by 182 percent.
      David Gianatasio Adweek