Personalization Or Scale? Now, You Don't Have To Choose

Personalized digital media powered by the largest database of shopper purchase history in the world

Catalina’s personalized digital media connects shoppers to the brands we know they want. We do this by delivering only the most relevant ads and offers from their home to the aisle. And only Catalina knows the evolving purchase history and individual needs of more than three-quarters of American shoppers. We use that insight to create personalized, measurable campaigns that motivate high-value consumers to try new products, increase consumption, and stay loyal to CPG Brands and Retailers.

  • Retailers

    Repeat Trips, Larger Baskets, Increased Sales

    Drive topline lift of 1 percent or more by engaging your most loyal shoppers with the only digital network that spans mobile, online and in-store networks.

  • CPG Brands

    A Marketing Platform as Sophisticated as You Are

    Boost consumer loyalty, drive efficient volume, and increase market share. Engage your best consumers via mobile, online and in-store with the largest addressable media network for CPG.

  • Agencies

    The Leading Advertising Network for CPG

    Reach over 260 million shoppers with hyper precision. Maximize your next campaign by partnering with the CPG experts.

  • Insights

    • Expand Demand

      CPG manufacturers and retailers are facing a challenging market environment with increased competition, slow growth and fragmentation. Brands and retailers must find efficient solutions to drive volume and revenue, and achieve profitable growth.

      Download

    • Mobile Advertising Benchmarks – Q2 2015

      This updated report will help marketers understand how to link mobile ad impressions with offline sales data to measure incremental revenue generated by campaigns. Evaluate mobile advertising by what matters most: ROAS.

      Download

    • New Product Traction Through Targeted Shopper Interaction

      Findings in this study show that new product success hinges on a significantly small concentration of shoppers. Learn why identifying likely triers and repeat buyers of new products is critical for business sustainability over time.

      Download

  • Press Releases

    • Catalina Launches Segment-Targeted Load to Card with Targeted Digital Coupon Offers at Scale

      SL2C allows brands to segment offer values and purchase requirements for each consumer in a category based on shopping behavior

      St. Petersburg, Fla.

      Catalina, the personalized digital media company, is introducing an all new purchase-based digital coupon solution called Segment-Targeted Load to Card (SL2C).  An industry first, Catalina leverages scaled shopper insights to deliver targeted offers to shoppers based on their past purchases. SL2C improves the impact and value of any campaign by…

      Read More

    • Catalina Appoints Andy Heyman As CEO

      Catalina, the personalized digital media company, announced today that Andy Heyman has been appointed Chief Executive Officer. Mr. Heyman previously held the position of senior vice president and president of NCR Financial Services for NCR Corporation, a global leader in omni-channel solutions that enable more than 550 million transactions daily…

      Read More

  • Accolades

    • For Barilla, it was key that we understand the dollar value of our mobile advertising in terms of actual sales lift.
      Beth Reilly Barilla
    • Catalina’s Data Two-ups Google
      Greg Girard IDC Retail Insights
    • Results included a return on ad spend of $5.84, blowing past benchmarks by 289 percent. Ad awareness rose 5.4 percent, exceeding benchmarks by 182 percent.
      David Gianatasio Adweek