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2022 Shopper Marketing Trends – Know Your Shopper & Stay Ahead
Catalina’s US Chief Retail Officer Wes Bean explains why CPG marketers need to rethink the role of digital shopper marketing to reflect the growth of e-commerce and Retail Media Networks (RMNs). As budgets blend, real-time omni-channel measurement tools can help optimize ad spending by focusing on the audiences and channels that deliver the best results for a brand’s objectives.
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