Catalina | Official Site

A flexible ecosystem of solutions designed to maximize consumer relationships

What We Do

Using real-time intelligence and rapid responsiveness, we deliver persuasive and personalized customer experiences at unparalleled scale.

Find

Identify your audience and where to best reach them with your message.

Find

Understand

Analyze your consumer data and insights to understand audience behavior.

Understand

Activate

Deliver messaging that turns shoppers into buyers and buyers into fans.

Activate

Measure

Measure your media performance to optimize your content.

Measure

Find

Identify your audience and where best to reach them with your message.

It's important to know who you're talking to before you decide what to say to them. Use our custom or syndicated segments to align better with your shoppers.

Understand

Generate insights by analyzing shopper data to better understand audiences.

This is where our data nerds get to flex their muscles. Our analytics provide incredibly precise insights based on years of consumer data to ensure highly individualized messages.

Activate

Deliver personalized messages that turn shoppers into buyers and buyers into fans.

Whether you are trying to penetrate a new market segment or build more loyalty among your current shoppers, we'll help you serve up relevant and motivating messages.

Measure

Measure your media performance to optimize your content.

Rinse and repeat. Measure how well your media and messaging is performing to inform in-flight adjustments that make the most of your media.

An Ecosystem of Solutions

Maximize customer relationships to either solve a business problem or capitalize on an opportunity.

Audiences & Data Services

Insights that allow you to personalize messages in a meaningful and motivating way, with fully customizable segments.

Media & Activation

Ensure optimized offerings for individual shoppers with an array of channel-agnostic activation options.

Measurement & Optimization

Make in-flight adjustments and optimize with syndicated or custom segments combined with real-time analysis.

Measurement & Optimization

Sales Drivers

A full lineup of proprietary solutions for Retail and Brand, proven to drive penetration, frequency, volume and loyalty.

Analytic Services

"One Voice" media and content management that brings a whole new level of responsiveness.

Catalina By The Numbers

Since data is what we do best, we'll just let the numbers speak for themselves.

440M

Shopper IDs

820M

Digital/TV Network IDs

362M

Digital/TV Network Mobile Device IDs

185M

Digital/TV Network Shopper IDs

2.5M

HH TV Panel Data

91M

Households with Digital/TV Shopper IDs

398B

Sales Observed Annually

11B

Shopper Trips Observed Annually

$6.1B

Annual Value Delivered to Customers

Retail Banners

23K

Retail Stores

311K

Total Lanes

The Latest

NRS Joins Catalina’s Digital Place-Based Media Network

National Retail Solutions (NRS), operator of a leading point-of-sale network for independent retailers, today announced a partnership with shopper intelligence-leader Catalina. Pursuant to the agreement, Catalina will offer its place-based media clients the ability to deliver messaging through NRS’ extensive digital out-of-home network.

Read It

Catalina Chooses Cadent as TV Graph and Analytics Partner, Powering the Orchestration of Marketers’ Cross-Platform Campaigns

New partnership will enable Catalina advertisers to reach audiences at scale, optimizing and measuring across high-indexed linear TV, addressable TV, and OTT.

Read It

Global CMO Study Examines How To Improve Consumer Loyalty In Uncertain, Pandemic-Stoked Times That Are Triggering Brand Promiscuity

The CMO Club and Catalina provide an in-depth look at brand strategies, priorities and opportunities to build and reinforce consumer loyalty during this unprecedented time.

Read It