A flexible ecosystem of solutions designed to maximize consumer relationships

What We Do

Using real-time intelligence and rapid responsiveness, we deliver persuasive and personalized customer experiences at unparalleled scale.

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Identify your audience and where to best reach them with your message.


Analyze your consumer data and insights to understand audience behavior.


Deliver messaging that turns shoppers into buyers and buyers into fans.


Measure your media performance to optimize your content.

Identify your audience and where best to reach them with your message.

It's important to know who you're talking to before you decide what to say to them. Use our custom or syndicated segments to align better with your shoppers.

Generate insights by analyzing shopper data to better understand audiences.

This is where our data nerds get to flex their muscles. Our analytics provide incredibly precise insights based on years of consumer data to ensure highly individualized messages.

Deliver personalized messages that turn shoppers into buyers and buyers into fans.

Whether you are trying to penetrate a new market segment or build more loyalty among your current shoppers, we'll help you serve up relevant and motivating messages.

Measure your media performance to optimize your content.

Rinse and repeat. Measure how well your media and messaging is performing to inform in-flight adjustments that make the most of your media.

An Ecosystem of Solutions

Maximize customer relationships to either solve a business problem or capitalize on an opportunity.

Audiences & Data Services

Insights that allow you to personalize messages in a meaningful and motivating way, with fully customizable segments.

Media & Activation

Ensure optimized offerings for individual shoppers with an array of channel-agnostic activation options.

Measurement & Optimization

Make in-flight adjustments and optimize with syndicated or custom segments combined with real-time analysis.

Sales Drivers

A full lineup of proprietary solutions for Retail and Brand, proven to drive penetration, frequency, volume and loyalty.

Analytic Services

"One Voice" media and content management that brings a whole new level of responsiveness.

Catalina By The Numbers

Since data is what we do best, we'll just let the numbers speak for themselves.


Total Shopper IDs Purchasing in Last Year


Digital Ad IDs


Mobile Ad IDs


Digitally Enabled Shopper IDs


HH TV Panel + Purchase Data


Households with Shopper IDs


Sales Observed Annually


Shopper Trips Observed Annually


Annual Value Delivered to Customers


Retail Banners


Retail Stores


Total Lanes

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The Latest
The Lasting Impact on Retail Trends & Shopping Behavior One Year After COVID-19 Concern Begins Gripping USA

Twelve months after shopper intelligence leader Catalina began closely tracking the impact of escalating coronavirus concerns on shopping and buying behavior at grocery and drug stores across the country, several categories have experienced strong sales spikes, while others continue to struggle.

Tapad Launches Global Privacy-Safe Solution to Provide Continuity in the Absence of Third-Party Cookies

Catalina is an early launch partner of Switchboard, a module within The Tapad Graph that will connect emerging cookieless identifiers to traditional IDs, creating a more holistic view of the consumer and driving value exchange within the advertising ecosystem.

Even During A Pandemic, New Year's Resolutions To Improve Health & Manage Weight Still Resonate -- Though Not As Powerfully

As the COVID-19 pandemic continues to affect shopping behavior nationwide, consumers still saw the beginning of the New Year as a chance to recommit to a new round of weight-loss and health-related resolutions, albeit without the same level of commitment demonstrated going into 2020, per buyer intelligence leader Catalina, which compared retail sales on a dollar basis for the first three weeks of 2021 to sales during the last half of December 2020, as well as to the same period a year ago.

Who We Work With

No matter what your goals are, we'll help deliver relevant and specific value to each one of your shoppers.


Uncover insights to inform activations that increase shopper engagement and sales across all channels.


Pinpoint your shoppers to deliver relevant and persuasive content to build loyalty and share.


Reach shoppers across a full spectrum of media to build brand equity.

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Brands That Trust Us

Catalina has been a trusted partner of world-class CPG brands for 35+ years.

DR Pepper Snapple Group
Beyond Better Foods
Groupe Lactalis
Halo Top
Johnson & Johnson
Reckitt Beckiser
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