We combine our deep analytics and insights with the greatest buyer history database in the world to power our buyR3scienceTM solutions. Our solutions pinpoint the why behind every buy and mobilize meaningful, real-time engagement and results with the relevant 2% of buyers who drive 80% of brand volume (on average).
The CMO Club, in thought leadership with Catalina Marketing, has fielded research among senior marketing executives across the U.S. to create a CMO Club Solution Guide addressing “The REAL Drivers of Brand Growth in a Digital World.” The guide offers insights into the importance of marketers establishing a unified approach to measuring the efficiency and effectiveness of their multi-touch digital and traditional media efforts.
In today’s highly challenging, uber-competitive retail environment, attention must be paid when a successful, global discount supermarket chain like Lidl comes to town.
According to the latest shopper intelligence from Catalina, center store categories remain strong, with 60 annual trips per shopper per store.
TOKYO, Oct. 9, 2019 – Brett Wayn, who joined Catalina Marketing Japan as interim Chief Operating Officer in Nov. 2018, has been named President and CEO of the growing operation. Meanwhile, Sean Chu has been hired as Chief Revenue & Marketing Officer, reporting to Wayn. “Japan is recognized worldwide for…
ST. PETERSBURG, FL, August 22, 2019 – Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, is launching a new B2B ad campaign that celebrates “the nerd on your side” company narrative – as personified by its team of data nerds who…
For Barilla, it was key that we understand the dollar value of our mobile advertising in terms of actual sales lift.
Catalina’s Data Two-ups Google
Results included a return on ad spend of $5.84, blowing past benchmarks by 289 percent. Ad awareness rose 5.4 percent, exceeding benchmarks by 182 percent.
