Sustainable Seafood Company
When Wild Planet — a leader in sustainable seafood —wanted to kick off 2025 strong, we launched a strategic marketing campaign in December 2024 with the primary objectives of: boosting overall sales, increasing unit purchases and significantly expanding brand reach. A key performance goal was to have 35% of buyers during the campaign period be new to the brand.
By deeply understanding shopper behaviors and leveraging detailed consumer insights alongside real-time data, we targeted both loyal customers and high-intent new shoppers to effectively influence purchase behavior.
41.4 million impressions were delivered through a full-funnel, omnichannel campaign featuring: CTV, digital banner ads, and in-store coupons. Through precision targeting we were able to reach the right shopper at the right stage along their path to purchase.
“The omni-campaign we ran in Q4 2024 really exceeded our expectations in terms of full-funnel capabilities, measurable results and incremental growth — and it was all delivered on time and on budget.”
Max Rudy, Director of Ecommerce Wild Planet
Through this strategically targeted campaign, 131,000 BUYERS drove the following results:
39.5%
$1.9M
(419K UNITS)
39%