CatalinaRx is a retail pharmacy point-of-care media network that connects pharmaceutical brands with patients and shoppers directly at prescription pickup. Backed by Catalina’s 40+ years of precision marketing expertise, CatalinaRx delivers privacy-safe, data-driven engagement that drives measurable outcomes at the moment healthcare decisions are made.
Through our data intelligence, we know that contextual and geo-based targeting alone often lacks true precision in healthcare marketing.
Rather than relying on broad proxies, CatalinaRx defines patient and shopper audiences based on campaign objectives, real-world retail behavior, and prescription pickup activity — ensuring brands engage the right individuals when healthcare decisions turn into action.
Through one of the largest point-of-care print networks in the country, reaching more than 150M shoppers annually, CatalinaRx connects brands with patients and shoppers during prescription pickup and at retail pharmacy checkout across nearly 11,000 locations.
By activating real-time, addressable print messaging tied to prescription pickup — and at front-of-store transactions — CatalinaRx creates meaningful interactions that drive measurable care decisions.
Optimization is embedded into every CatalinaRx campaign. Leveraging real-time delivery data and engagement signals, Catalina continuously refines store lists, targeting inputs, and creative versioning — ensuring each campaign remains aligned with brand objectives and performance goals throughout the campaign flight.
Catalina’s measurement is built on a rigorous test-and-control approach that clearly demonstrates the incremental impact of each campaign across activated retail pharmacy locations. Grounded in real-world prescription and retail transaction data, Catalina verifies measurable script lift, sales impact, and engagement performance.
All reporting is delivered in aggregate, privacy-safe formats aligned with HIPAA expectations—providing clear, compliant proof of campaign performance and ROI.
+40%
Over Benchmark
for a
Medical Device Brand
10X
Higher Engagement
for a Major
Pharmaceutical Brand
3.8%
Script Lift
for an
Immunization Brand