Dole Fresh Foods wanted to retain shoppers and drive incremental lift during the highly competitive holiday & New Year season. They partnered with Catalina for OOH EV Charger Digital Media, powered by Volta, to deliver equity across the shopper path to purchase, helping brands stay top-of-mind and turn shoppers into buyers.
12MM Impressions were delivered during a 4-week flight. Rich media creative delivered brand messaging & highlighted multiple offerings within the product portfolio to help drive penetration and purchase lift.
Catalina proved that OOH media not only helps a brand’s equity but can help further down the marketing funnel to help drive sales.