Personal Care Value Brand
Caress wanted to drive penetration and sales in a category known for heavy brand switching. They called on Catalina to help drive sales with new and current buyers in all retailers.
| 29.7% |
|---|
| Overall Sales Lift |
Catalina targeted key shoppers using a combination of digital and on-premise media driving to an all-outlet rewards site via QR code. The rewards site provided shoppers with a post-purchase rebate. The on-premise media helped shoppers learn about the offer before entering the store thus maximizing brand engagement and sales penetration.
The results show that engaging with shoppers at multiple points across their journey drives the most beautiful results!
Penetration
30%
of Shoppers were NEW to the Brand
Efficiency
$1.93
Incremental ROAS
Effectiveness
13%
sales increase in stores
with on-premise placements
vs. stores without it