This convenience meal brand needed to increase buy rate and shorten the purchase cycle of their loyal shoppers. By leveraging Omni-Channel Engagement and personalized messages, Catalina helped them earn more bang for their advertising bucks while getting brand loyalists to buy even more.
|Lift in ROAS||Incremental $/HH|
|vs. In-Store Only||In-Store + Digital Exposure|
In a category seeing increasing demand, this convenience meal brand already had a strong, loyal customer base.
But to compete and drive growth, they needed to increase the buy rate of their most loyal shoppers while shortening their purchase cycles.
Catalina knows that every shopper is different, but individual shopper history tends to repeat itself. By understanding their most recent purchases and quantities, we were able to gain key insights to develop personalized promotions.
Catalina used a geo-targeted, omni-channel overlay to efficiently triple the reach of the in-store media, driving more loyal shoppers into the purchase funnel.
We then developed digital ad creative reflecting the shopper’s most recent in-store purchases and updated it at regular intervals throughout the campaign.
Escalating discount promotions based on past purchase volumes were designed to encourage shoppers to buy more items on their next trip.
With help from Catalina, this convenience meal brand leveraged Omni-Channel Engagement to drive substantially higher ROAS and incremental dollars per household from their most loyal shoppers.
Thanks For The Lift
ROAS vs. In-Store Only
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