As one of the first beverage brands with health benefits, our client faced increasing pressure from new competitors in this rapidly expanding category. They turned to Catalina for a volume-driving campaign to offset expected seasonal sales declines and protect category share.
|Topline Sales Delivered
|Increase in Category Share vs. Prior Period
After running a successful in-store campaign, the brand recognized the power of Catalina’s targeted approach and looked to expand campaign reach and optimize results with an added digital component for all participating retailers.
Building upon the tried and true in-network activation, this promotional event was advertised to shoppers outside of Catalina’s network via geo-targeted digital ads and on-premise media. These shoppers received a digital rebate that encouraged buying more to save more.
Despite typical seasonal category declines, Catalina’s additional digital solution retained steady sales for key retailers and expanded reach for brands —
54% of participants were Brand Switchers while 20% were New Brand Users.
Topline Sales Delivered
Trips with 4+ Units
$0.48 Cost per Unit Moved