This energy bar brand wanted to increase purchase quantity and trial levels among current buyers across their portfolio. Building awareness among new buyers and equity with existing shoppers was a priority.
Their current media mix didn’t have the energy to both reach and engage shoppers higher in the funnel — so, they reached out to Catalina to help increase purchase consideration and convert shoppers into buyers as they get closer to entering the store.
Leveraging Volume Maximizer, Catalina deployed an in-store campaign to drive sales within targeted audiences, as well as Out of Home Media around select grocery retailers for 4 weeks. This activation not only amplified the awareness of in-store campaigns, but also drove additional trips and increased sales at participating locations.
Participating stores showed an increase in awareness and spend, of promoted items, vs. non-participating stores.