This popular frozen dessert brand developed an original flavor they wanted to promote to new and existing buyers. Key to lifting sales was building awareness and driving consideration closer to the point of purchase.
|Buyers New to the Brand||Unique HHs Reached|
The Out of Home experts at Catalina know that one of the best ways to heat up sales is to deliver relevant messaging in and around retail stores. Getting the word out close to where items are sold increases the overall messaging impact and drives trial and repeat among exposed shoppers.
High performing target audiences were identified and engaging messages were delivered across 200+ static and dynamic media touchpoints close to where the new item was sold.
OOH execution drove strong impact among NEW and CURRENT Buyers