Traditionally purchased more frequently during the holidays, this sweet snack brand wanted to take full advantage of their busiest time of the year. They needed to implement the right media to drive awareness and increase sales across franchise buyers.
But standing out in a sea of treats is easier said than done; so, they turned to Catalina to help satisfy their shopper’s sweet tooth during this make-or-break holiday season.
Catalina deployed our Out of Home Media Network at key retailers in Mass Merch, Club, Grocery, and Drug for six weeks and updated dynamic creative in mid-flight to increase engagement. The results demonstrated that delivering targeted messaging on OOH Media amplifies awareness and drives favorable sales lift at nearby locations.
The power of Catalina’s Out of Home media delivered real results at the register.
vs prior period
during campaign period