![](http://images.ctfassets.net/owa3qxn9fi43/63ddUoGFGVs09jVBzqIcLD/5cea98d0f05432fac6588a29312a734c/Applegate_Deli_2.jpg?w=1000&h=1000&q=80&fm=webp)
Deli Lunchmeat
During the back-to-school season, Applegate wanted to drive sales of their deli items through increased product awareness with the goals of: acquiring New Buyers, reengaging Lapsed Buyers and building loyalty with ongoing engagement.
20% | 28M |
Buyers New to Category/Brand | Impressions |
![](http://images.ctfassets.net/owa3qxn9fi43/6xST9855sttJivDSxOZNdi/74c83e25d283f78914330c4a199dc7ba/Applegate_Deli_1.jpg?w=1000&h=1000&q=80&fm=webp)
We developed a national, omnichannel campaign starting with select custom audiences exposed to CTV ads. By anonymously matching household CTV exposures and purchase behavior, Catalina responded with the appropriate, personalized in-store incentive.
For example, targeted shoppers exposed to CTV Ads who did not respond (by making a purchase) received an in-store incentive good on one unit to encourage repeat. Those who were exposed to and responded to the CTV Ads instead received a multi-unit offer to incent repeat purchase & build loyalty.
Catalina’s measurement services provided the Brand with detailed sales performance insights — by channel, by audience, and versus the competition. Here is just a taste of the results they saw.
48%
20%
$2.22