![](http://images.ctfassets.net/owa3qxn9fi43/687g7vsh1X4wOAuwEO84QR/7c82ef94299a2fc23509a38e1b40e042/Almond_Bd_Image_1.jpg?w=1000&h=1000&q=80&fm=webp)
Client: California Almond Board
Historically, it has been a challenge for commodity boards to link its media to category sales. For Catalina, this is what we do best! So, we partnered with the Almond Board on a campaign featuring the health benefits of almonds to drive awareness and sales.
![](http://images.ctfassets.net/owa3qxn9fi43/6VZkQ7zuL3ZOJMf4lKBtbB/1b3aa12df80b9512bdec07adbac35808/Almond_Bd_Image_2.jpg?w=1000&h=1000&q=80&fm=webp)
Crunching the numbers...
CTV media measures up
CTV media measures up
Our UPC-level data helped identify relevant media targets and then we matched that anonymously to reach them with CTV at the household level.
With our Multi-Touch Attribution solution, we tracked which creative message performed the best and then optimized accordingly throughout the life of the 6-month campaign.
Get a taste of these healthy results.
Looking beyond impressions, Catalina was able to connect how the educational campaign affected sales.
Sales-to-Cost Ratio
13:1
Sales Lift
8%
Increasing Penetration
32%
of buyers were
New to the Brand