This performance beverage brand relies heavily on sales won at convenience stores across the US. They needed to raise awareness and increase purchase intent among fitness minded on-the-go shoppers, by communicating their product attributes to the right shoppers at sales locations.
Performance beverages demand high performance media, but it’s important to avoid wasting advertising dollars on the wrong buyers. So, they came to Catalina to communicate their key messages to shoppers and drive them to consider their brand while they shop.
Catalina identified desired audiences and delivered media at select C-Store fuel pump locations the target audience was most likely to frequent. Delivering targeted Out of Home Media near the point-of-purchase demonstrated an increase in purchase intent and favorable product perceptions.
Catalina combined the right messaging, media and audiences to deploy ads at 3,600 fuel pump locations delivering 2M impressions.