After the less-than-successful launch of a new product innovation, this personal care brand came to Catalina for help in driving more volume efficiently.
By leveraging Omni-Channel Suppression, we were able to optimize their campaign by eliminating wasteful media spending on previously converted shoppers.
|More Conversions||Cost Savings|
|With no redemption cost to the brand.||Generated from coupon suppression.|
Upon the release of a new innovation item designed to drive category growth, this personal care brand did not experience an increase in franchise volume or share.
Concerned that the innovation had only cannibalized existing business, the challenge was to drive profitable incremental volume without overspending on promotions.
Precious media dollars were being spent delivering ads to shoppers who had already converted. In order to drive volume without overspending, this brand needed to more efficiently convert shoppers and eliminate redundant media spending.
By taking a phased approach leveraging omni-channel suppression, Catalina efficiently converted shoppers by delivering unique experiences based on purchase behavior.
- Audiences of category buyers were served personalized, precision-targeted digital media.
- Catalina’s media platform automatically identified shoppers who converted and those who did not convert.
- To increase efficiency, in-store media was delivered only to the shoppers who did not convert.
By suppressing in-store media to shoppers who had already converted, Catalina was able to drive 25% more conversions with no redemption cost to the brand.
More Than Worth It
Many Pennies Earned
For The Stars
Incremental HH Reach
Total HH Reach
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