Gourmet Licorice
When Wiley Wallaby — a much-loved Australian licorice brand — was looking for a custom marketing strategy to snag new buyers and keep loyal fans coming back, we jumped in quicker than a roo on the hop with an efficient omnichannel approach.
By tapping into Catalina’s coast-to-coast retailer network, we zeroed in on two ripper audiences: competitive category buyers likely to give it a go, and recently lapsed buyers ready to boomerang back. Every impression pulled its weight, giving shopper behavior a proper nudge.
We dished out 6.9M Connected TV and In-Store Coupon
impressions to spot-on audiences based on their recent
purchase behavior. That meant less ad waste, more bang for the buck, and a beaut ROAS that had everyone declaring “Good onya”.
Through this strategically targeted campaign, 6.9M IMPRESSIONS drove the following results:
10.6%
$4.03
53.2%