Catalina Partners with GlobalLogic to Drive Digital Innovation

Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced it has selected GlobalLogic to help bolster innovation, and accelerate the development and delivery of its robust product pipeline – bringing new data-driven products and digital solutions to market more quickly.

“Today’s consumers expect highly intuitive, hyper-personalized digital experiences delivered instantly,” said Michael Bailey, Catalina’s Chief Technology Officer. “Creating products that deliver on this requires deep design skills combined with a wide range of software engineering competencies. GlobalLogic, with its Strategic Design arm, Method, and depth of expertise in software engineering is uniquely qualified to help deliver the next-gen experiences that consumers seek in the shortest possible time.”

The GlobalLogic partnership will be led by Bailey in partnership with Catalina’s Chief Product Officer Kevin Hunter and Chief Data & Analytics Officer Dr. Wes Chaar. They will build upon the company’s growing product pipeline, focusing on those offerings that show the greatest promise.

“There are many exciting ideas and concepts in various stages of development at Catalina, and our partnership with GlobalLogic will enable us to streamline the pathway to commercialization for those that provide the greatest benefit to our customers,” said Bailey.

“We are thrilled to work with a market leader like Catalina to help design and build their new generation of digital products,” said Shashank Samant, CEO, GlobalLogic. “There is tremendous opportunity in this market to use the power of modern digital technologies to generate new value for brands, retailers and shoppers alike. We’re excited to be part of that journey.”

Catalina CEO Jerry Sokol added, “Our partnership with Global Logic is part of the significant investments we’re making in disruptive technologies, advanced analytics and data science to develop new products and solutions that give our customers a competitive edge when it comes to turning shoppers into buyers and driving measurable growth.”

About Catalina

Catalina is a recognized leader in highly targeted, personalized digital media that drives, tracks and measures sales lift for leading CPG retailers and brands. Powered by the most extensive shopper database in the world, Catalina's mobile, online and in-store networks personalize the consumer's path to purchase, delivering $7.9 billion in relevant consumer value each year. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to the company and maintaining the consumer trust paramount to the continued success of its business partners and its own. Based in St. Petersburg, Fla., Catalina has operations in the United States, Europe, Japan and Latin America. To learn more, please visit or follow us on Twitter @Catalina.

About GlobalLogic

GlobalLogic is a leader in digital product engineering. We help our clients design and build innovative products, platforms, and digital experiences for the modern world. By integrating strategic design, complex engineering, and vertical industry expertise — we help our clients imagine what’s possible, and accelerate their transition into tomorrow’s digital businesses. Headquartered in Silicon Valley, GlobalLogic operates design studios and engineering centers around the world, extending our deep expertise to customers in the communications, automotive, healthcare, technology, media and entertainment, manufacturing, and semiconductor industries.
GlobalLogic is a trademark of GlobalLogic. All other brands, products or service names are or may be trademarks or service marks of their respective owners.


Catalina Marketing
Wally Petersen

GlobalLogic, Inc.
Heather Ailara
211 Communications