Viant Enhances Cookieless Offerings for CPG Advertisers Through Catalina Partnership

Viant Technology Inc., a leading people-based advertising software company, and Catalina have announced the integration of Catalina’s extensive shopper data into the Adelphic® advertising software, enhancing cookieless targeting, measurement and attribution offerings for CPG advertisers. The integration maps offline and online ad performance to purchases to help marketers track real-time effectiveness of campaigns and enable independent validation of customer purchases.