CPG Industry Embraces Flexible, Customizable Measurement Tools

Catalina has developed the fastest, most granular attribution measurement for the CPG industry. We pioneered media technology that drives in-store conversions nearly 40 years ago, and now are well into a digital transformation that makes it easier for CPG brands, retailers, and agencies to engage the consumer along their ever-evolving path to purchase, per Catalina Chief Commercial Officer Kevin Hunter.