CMO Club & Catalina Research: What to Know About Next-Gen TV

Total video – which encompasses everything from linear TV to data-driven addressable TV to streaming video – is evolving into the next generation of TV. It’s where consumers are going and where brands need to be, according to Salesforce community and digital platform The CMO Club and its latest “CMO Solution Guide,” which was produced in thought leadership with shopper intelligence company Catalina.

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