Catalina Launches “Catalina Compass” to Accelerate Retailers’ Revenue Growth through their Media Networks

As retailers of all sizes wrestle with the challenges of scaling their Retail Media Networks, which collectively are expected to generate up to $100 billion in revenue over the next few years (source: eMarketer), Catalina is launching "Catalina Compass" to help them accelerate incremental revenue generated through their media networks, starting with quantifying the impact of brand advertising investments in their on- & off-platform channels.