Cadent and Catalina Expand Partnership to Deliver and Measure Highly Targeted, Data-Driven TV & CTV Advertising

Cadent, the largest independent platform for advanced TV advertising, and Catalina have signed a new multi-year agreement establishing Cadent as Catalina's preferred platform for executing linear, addressable and connected TV (CTV) ad campaigns for CPG brands, and Catalina as Cadent's preferred CPG data, audience, and measurement provider.

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