Amobee & Catalina Partner on In-Flight Optimization Initiative

Catalina has partnered with Amobee, an advertising tech company owned by Singtel, to provide advertisers with real-time insights from universal product code-level (UPC) transaction data. Advertisers will be able to combine Amobee's In-Flight Optimization for CPG brands with Catalina's real-time Point of Sale (POS) data to monitor current campaign efficacy and inform online strategy and campaign optimization as a result of this relationship.