Catalina Chooses Cadent as TV Graph and Analytics Partner, Powering the Orchestration of Marketers' Cross-Platform Campaigns

Cadent, the advanced TV platform company, today announced an expansion of its strategic partnership with Catalina, the leader in shopper intelligence and personalized digital media for CPG brands and retailers. Catalina will use the Cadent Platform to expand its marketing services to include linear TV, advanced TV and OTT programming as part of its BuyerVision managed service, which also includes digital and in-store activation.

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