Adam Van Beck

As U.S. Chief Revenue Officer at Catalina, Adam leads national sales, shopper marketing, retail partnerships, agency strategies, and marketing teams to drive transformative, data-driven media solutions. With over 20 years of expertise in consumer packaged goods (CPG), data, and technology, he partners with established and emerging brands to design, execute, and measure personalized media campaigns across CTV, digital, and in-store channels.

Since joining Catalina in 2013, Adam has held multiple sales leadership roles, leveraging his deep industry knowledge to drive new business, elevate Catalina’s value proposition, and lead key industry events nationwide. His background at industry giants like Altria/Philip Morris, combined with his IAB certification, gives him a unique blend of classical training and operational expertise. Passionate about innovation, Adam is committed to delivering omnichannel solutions that drive measurable sales, build brand loyalty, and help CPG marketers navigate an ever-evolving marketplace.