Catalina Buyervision Creative Specifications

Display and Video Advertising Creative Format Guidelines

Desktop

Creative Unit Name	Initial Dimensions (WxH in pixels)	Max Initial File Load Size	Formats	Animation
Standard Sizes	300x250 160x600 728x90 300x600	80KB-150K	JPG PNG Gif JS	15 sec max length for animation
Expandable Sizes	300x250 160x600 728x90 300x600 Expands to: 500x250 728x270 300x600 560x600	80KB-150K	JPG PNG Gif JS	15 sec max length for animation
Additional Available Sizes	120x600 970x250 180x150 468x60	80KB-150K	JPG PNG Gif JS	15 sec max length for animation

Mobile

Creative Unit Name	Initial Dimensions (WxH in pixels)	Max Initial File Load Size	Formats	Animation
Standard Sizes	300x250 320x50 728x90	80KB-150K	JPG PNG Gif JS	15 sec max length for animation
Expandable Sizes	320x50 728x90 Expands to full screen	80KB-150K	JPG PNG Gif JS	15 sec max length for animation
Additional Available Sizes	168x28 320x480 300x50	80KB-150K	JPG PNG Gif JS	15 sec max length for animation

Video Advertising Creative Format Guidelines

Video

Creative Unit Name	Initial Dimensions (WxH in pixels)	Max Initial File Load Size	Formats	Video Length	Frames per Second
Mobile and Desktop	640x360	2MB	VAST 2.0 VAST 3.0 VPAID* 2.0 MP4 *VPAID required for campaigns measuring viewability	15 to 30 seconds	24 Frames per Second

Native Advertising Creative Format Guidelines

Native

Main Image	Logo	Title	Description	Brand Name	Call to Action
1200x627 (Max File Size 400K)	128x128 (or larger with the same aspect ratio)	Maximum 25 characters	Maximum 90 characters	Maximum 25 characters	Maximum 15 characters

CTV Creative Format Guidelines

Video

Specifications	Format	Duration	Skippability	Placement Types	IAB VAST 3.0 Documentation
VAST 2.0 and VAST 3.0 specifications	High-quality MP4	15 or 30-second	Non-skippable	Most placements will be Mid-Roll, and a smaller portion Pre-Roll	https://www.iab.com/wp-content/uploads/2015/06/VASTv3_0.pdf

HD Video

This is required for some inventory, such as Hulu

Video

Aspect Ratio	Size	Bitrate	Frame rate	Format	Max file size	Max length	Color Space
16:9 4:3 (3:2 is not accepted)	1280x720 1920x1080 or 1440x1080	15-30 Mbps (CBR)	23.98 25 or 29.97	Quicktime (.mov) or Mpeg-4 (.mp4)	30 MB*	60 seconds	4:02:02

Audio

Bitrate	Sample Rate	Codec
192 kbps minimum	48 kHz	H.264

Additional Notes

Audio is required
2 audio channels only
Letterboxing on 1.78:1 (16:9) or pillarboxing on 1.33:1 (4x3) content is not allowed.
Asset must have constant frame rate