Buyervision Creative Specifications

Desktop

Creative Unit Name Initial Dimensions (WxH in pixels) Max Initial File Load Size Formats Animation
Standard Sizes 300x250
160x600
728x90
300x600
80KB-150K JPG
PNG
Gif
JS
15 sec max length for animation
Expandable Sizes 300x250
160x600
728x90
300x600

Expands to:
500x250
728x270
300x600
560x600
80KB-150K JPG
PNG
Gif
JS
15 sec max length for animation
Additional Available Sizes 120x600
970x250
180x150
468x60
80KB-150K JPG
PNG
Gif
JS
15 sec max length for animation

Mobile

Creative Unit Name Initial Dimensions (WxH in pixels) Max Initial File Load Size Formats Animation
Standard Sizes 300x250
320x50
728x90
80KB-150K JPG
PNG
Gif
JS
15 sec max length for animation
Expandable Sizes 320x50
728x90

Expands to full screen
80KB-150K JPG
PNG
Gif
JS
15 sec max length for animation
Additional Available Sizes 168x28
320x480
300x50
80KB-150K JPG
PNG
Gif
JS
15 sec max length for animation

Video

Creative Unit Name Initial Dimensions (WxH in pixels) Max Initial File Load Size Formats Video Length Frames per Second
Mobile and Desktop 640x360 2MB VAST 2.0
VAST 3.0
VPAID* 2.0
MP4 *VPAID required for campaigns measuring viewability
15 to 30 seconds 24 Frames per Second

Native

Main Image Logo Title Description Brand Name Call to Action
1200x627 (Max File Size 400K) 128x128 (or larger with the same aspect ratio) Maximum 25 characters Maximum 90 characters Maximum 25 characters Maximum 15 characters

Video

Specifications Format Duration Skippability Placement Types IAB VAST 3.0 Documentation
VAST 2.0 and VAST 3.0 specifications High-quality MP4 15 or 30-second Non-skippable Most placements will be Mid-Roll, and a smaller portion Pre-Roll https://www.iab.com/wp-content/uploads/2015/06/VASTv3_0.pdf

HD Video

This is required for some inventory, such as Hulu

Video

Aspect Ratio Size Bitrate Frame rate Format Max file size Max length Color Space
16:9
4:3 (3:2 is not accepted)
1280x720
1920x1080
or 1440x1080
15-30 Mbps (CBR) 23.98
25
or 29.97
Quicktime (.mov) or Mpeg-4 (.mp4) 30 MB* 60 seconds 4:02:02

Audio

Bitrate Sample Rate Codec
192 kbps minimum 48 kHz H.264

Additional Notes

  • Audio is required
  • 2 audio channels only
  • Letterboxing on 1.78:1 (16:9) or pillarboxing on 1.33:1 (4x3) content is not allowed.
  • Asset must have constant frame rate
Do not sell my personal information