Since data is what we do best, we'll just let the numbers speak for themselves.
Total Shopper IDs Purchasing in Last Year
Digital Ad IDs
Mobile Ad IDs
Digitally Enabled Shopper IDs
HH TV Panel + Purchase Data
Households with Shopper IDs
Sales Observed Annually
Shopper Trips Observed Annually
Annual Value Delivered to Customers
A close look at Catalina’s Buyer Intelligence Database shows that while consumers continue to make fewer trips to grocery and drugstores than they did before the COVID-19 pandemic was officially declared in March 2020, spending per visit continues to be higher, with certain OTC Healthcare categories and brands experiencing strong growth.
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No matter what your goals are, we'll help deliver relevant and specific value to each one of your shoppers.
Uncover insights to inform activations that increase shopper engagement and sales across all channels.
Pinpoint your shoppers to deliver relevant and persuasive content to build loyalty and share.
Reach shoppers across a full spectrum of media to build brand equity.
Catalina has been a trusted partner of world-class CPG brands for 35+ years.