WEBINAR - Get Ahead of the Next TV Revolution
The next TV revolution has arrived, and marketers are understandably overwhelmed with the endless challenges – and opportunities – it brings. In this session, hear from Catalina VP of Omnichannel Media Solutions Jessica Lan and Cadent's VP of Advertising Solutions, as they discuss how the convergence of data-driven linear TV, addressable TV and connected TV is changing the face of omnichannel marketing.