360° Solutions. Zero Spin.Whether you’re a brand, a retailer or an agency, HUB360 has the solutions you need to succeed. Optimize your CPG brand performance at grocery, drug, and retail stores with tools that span every part of the strategic planning process, from insights-gathering to audience-targeting and in-flight measuring.

HUB360 BRAND INSIGHTS

Smarter Plans. Stronger Sales.

Identify early brand trends at the UPC level to put your strategy in place and activate faster.

Features

  • Brand Performance & Trends
  • UPC-level Trial & Repeat Insights
  • Brand Affinities and Demographics
HUB360 RETAIL INSIGHTS

See The Big Box Picture

HUB360’s all-in-one portal allows you to benchmark your store against the competition and identify real, actionable insights at the UPC level. This means you can optimize your media performance and activate even faster.

Features

  • View KPIs within simple, graphic dashboards
  • Understand which categories are gaining or consumers' share of wallet
  • See where media dollars should be applied for best returns
HUB360 AUDIENCE INSIGHTS

Finding The Perfect Audiences, Perfected.

With Audience Insights you’ll have an interactive tool to preview how your brand performs within different audience segments, versus the category and competition, to determine what drives the desired behaviors to meet your media objectives.

  • Identify and understand your highest-value audiences
  • Increase your media efficiency and effectiveness
  • Real insights from real shoppers
HUB360 MEASUREMENT

Fast Times Call For Fast Measurement

Our Catalina Pixel and direct integration in the store means we can attribute your media to an actual purchase. Different options are available to help you measure your multi-channel media campaigns in flight.

Features

  • Campaign Snapshot
  • Incrementality Report
  • Multi-Touch Attribution

Catalina’s “HUB360 is an invaluable tool that delivers the most timely information to navigate this unprecedented retail environment. By accessing up-to-the-minute marketplace intelligence and buyer insights, we can effectively manage our marketing campaigns in real time.”

Michael Shoretz, CEO of Beyond Better Foods

"The efficiency Catalina’s HUB360 offers by providing real time data customized to our brands and categories provides a unique vantage point into our competitive set outside of the standard category definitions to best identify our most profitable share and penetration opportunities. This information is especially useful in providing early insights when tracking new item launches, before other traditional data sources like panel data become available."

Jenny Thielen | Shopper Marketing Manager, Grocery & National | RXBAR, Insurgent Brands

"Catalina’s HUB360 provides us with the customized insights we need to gain a deeper understanding of our performance and optimize media spend."

Ben Sussna | Head of Marketing at Quorn Foods

"With HUB360, we can zero in on only the categories most relevant to us, so the insights we receive allow us to pinpoint where to focus our efforts and plan more effectively."

Greg Klein | Chief Marketing Officer | Lakeview Farms

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