Catalina Joins DPAA

Shopper Intelligence Leader Beefing Up Its DOOH Offering and Makes Industry Appearance at Global Summit

NEW YORK – October 7, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that shopping intelligence leader and omni-channel media provider Catalina has joined the association.

Catalina enables brands and retailers to provide a seamless, responsive experience across in-store, out-of-home, digital, radio, and connected TV, while leveraging real-time purchase data to personalize the shopper journey.

With the world’s richest real-time shopper database, Catalina reaches more than 50 million CPG shoppers each day via the in-lane channel it launched in 1983. In recent years, Catalina has expanded its portfolio to include out-of-home to help advertisers make every shopping trip count by disrupting the shopper journey with fourth screen. Its ‘Audiences by Catalina’ solution utilizes shopper behaviors, location attributes and local conditions to deliver precision targeting of out-of-home inventory. Additionally, Catalina helps marketers understand the impact of their out of home media. Traditional measurement methods such as location-based foot traffic studies highlight when a consumer visited a grocery store but fail to inform whether a purchase of an advertised product is made. By leveraging real-time purchase data and their shopper ID graph, spanning more than 103 million households and 1.9 billion device IDs, Catalina can pinpoint the precise sales and buyer behavior impacts of an advertiser’s investment in out of home media.

“Out of home has experienced rapid growth in the last few years and is poised for continued growth as marketers can better execute and understand the impact of their media with tools like Catalina’s audiences and measurement. We are excited to join DPAA and take advantage of the extensive educational and networking opportunities the organization provides,” said Tiffany Southwell, VP of OOH Media at Catalina.

“Catalina’s suite of products offers an excellent fit for the needs of the DPAA ecosystem partners, including brands and agencies,” said Barry Frey, President & CEO of DPAA. “Their robust offerings for Digital Out of Home will enable members to close the loop and pinpoint sales and buyer behavior, and we are excited to have them as part of the community.”

The DPAA looks forward to welcoming Catalina to its global Video Everywhere Summit on October 12. Visit for details.

About DPAA
DPAA is the leading global trade marketing association connecting Out-of-Home media with the advertising community while moving OOH to digital. The Global Summit is October 12 Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Davos” and “DPAA Task Force.” DPAA’s WE.DOOH (Women’s Empowerment in Digital Out-of-Home) runs a series of successful webinars and training sessions for personal and professional growth. The association’s DEI Board participates in internships, mentorships and educational programs. DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere and marketing campaign; and more.

About Catalina
Catalina is a leader in shopper intelligence and highly targeted in-store, TV, radio and digital media that personalizes the shopper journey. Powered by the world’s richest real-time shopper database, Catalina helps retailers, CPG brands and agencies optimize every stage of media planning, execution and measurement to deliver $6.1 billion in consumer value annually. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to the company and maintaining consumer trust. Catalina has operations in the United States, Costa Rica, Europe and Japan. To learn more, please visit or follow us on Twitter @Catalina.

Media Contacts
Ajay Durani
718.926.2852 (m)

Wally Petersen/Catalina