Verizon Media Reaches Deal To Use Catalina Shopper Data To Target & Track Impact Of Digital Buys In Real Time

Verizon Media is partnering with Catalina to create the first demand-side platform (DSP) powered by online and in-store sales data from the latter's 236 million shopper cards. With it, brands can apply retail data analytics to audience targeting and measure marketing performance of digital campaigns in real time.