The Queen’s Gambit: Making Real-Time Marketing Moves In 2021

Per Catalina CMO Marta Cyhan: "The Queen’s Gambit chess opening puts constant pressure on the opponent and was a winning move for character Beth Harmon in the finale of the wildly popular Netflix series. Like any great chess player, she was always strategizing many moves ahead and exuding confidence because of her deep understanding of the game. Today’s fractured media landscape requires that we attack the board with the same agility and flexibility..."