Pandemic Fuels Wine Sales at Grocery & Convenience Stores per Latest Shopping Data Shared by Catalina and Koupon

Having closely tracked the impact of COVID-19 on buying behavior in grocery and drug stores since mid-February, shopper intelligence leader Catalina has compared sales data with its partner Koupon, the leading promotion solution provider for small format retail, to gain a more holistic understanding of the pandemic’s impact on cross-channel consumer purchases. While wine, beer and spirits have each experienced a boost in sales during the pandemic across grocery, drug and c-store channels, the wine category has seen particularly strong sales growth.

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