Sales of Herbal Immune Supplements Rise; Vitamins Decline

During the final quarter of 2022, unit sales of vitamins and health supplements declined over the prior year while average unit prices rose, according to Catalina. A clear exception was Herbal Immune Supplements. Rather than vitamins, shoppers were prone to spend their money on over-the-counter treatment remedies for coughs, colds, flu, fever and aches and pains — common symptoms associated with the tripledemic.

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