Kroger Rolls Out Personalized Coupons to Win Loyalty of in-Store-Only Shoppers

Kroger is applying its digital data capabilities to drive spending with its most traditional customers. To do so, Catalina is launching Catalina Reach Extender with 84.51°, Kroger’s retail media arm, to deliver printed coupons to in-store shoppers, bringing previously digital-only offers into physical aisles.