Catalina Updates Decade’s Hottest CPG Categories During Pandemic

In early 2020, Catalina released a study projecting that CBD products, plant-based products, and premium pet food would rank among the decade’s hottest-selling CPG categories. Within weeks of its report being published, COVID-19 was officially declared a pandemic. Now, nearly 2.5 years later, Catalina has taken another deep dive into its Shopper Intelligence Platform to see how those three categories and others have fared during the first quarter of the decade.