Loyalty On The Loose: Four Ways Marketers Can Adapt To Shoppers' Changing Habits

Loyalty took a beating in 2020: McKinsey (via ZDNet) estimated that 75% of Americans switched brands last year. The pandemic and economic uncertainty have upended shopping, media and lifestyle habits.

This new normal requires new thinking about how to engage shoppers who have started going to the grocery store less but spending more.

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