How Adaptive Modeling Helps Retailers Know Their Customers in the Age of Compound Disruption

In this byliner by Wes Chaar, PhD, he addresses how compound disruptions are making it tougher to respond to your customers... To address the challenge and to drive growth, rely more on aptive modeling using machine learning, artificial intelligence or other mathematical modeling techniques to help with audience segmentation, customer targeting and more to solve the many challenges businesses face.