Did that ad lead to a purchase? Verizon Media and Catalina team up to answer that question

In a first on the campaign analytics and measurement front, consumer packaged goods (CPG) companies will now have better insights into what ads actually translated to purchases and will be able to optimize their ad campaigns accordingly, thanks to a new partnership between Verizon Media and Catalina. Verizon Media is now the first demand-side platform (DSP) to integrate with Catalina’s powerful shopper data.

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